Get Started with Google AdWords Labels
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
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Canada’s Political Parties: Do They “Get” Paid Search?
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
Turn Around A Google Slapped Adwords Campaign in 6 Easy Steps
With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…
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Yahoo Minimum Bids No Longer Fixed at $0.10
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
Google’s Top 20 Most Expensive Keywords
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
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Bloom, a search story
Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
4 Tips for Creating Killer Display Ads
There is a fair amount of artistry behind creating great digital display ads. They need to stand out, without being…
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