Paid Media | Bloom

Paid Media / June 16, 2016

How Not To Go Over Budget in AdWords Ever Again

Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…

Paid Media / January 14, 2016

Give your Headlines some Love with these 4 Test Ideas

By noran.elshinnawy.wolfson

When it comes to testing your PPC ads, it’s not unusual to see this task fall to the bottom of…

Paid Media / May 19, 2015

7 Tips to Measure Your Lead Gen Campaign, Properly

By fabrice.renucci

You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but…

Paid Media / August 07, 2014

The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce

By Xurxo Vidal

So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!

Paid Media / July 16, 2014

AdWords For Appliance Repair Success

By Xurxo Vidal

After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…

Paid Media / July 03, 2014

Understanding AdWords Quality Score

By Xurxo Vidal

In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.