Yahoo Minimum Bids No Longer Fixed at $0.10
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
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Make the most of expanded text ads
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Canada’s Political Parties: Do They “Get” Paid Search?
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
Is Keyword Research for Search Ads a Dying Art?
With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…
5 Copywriting Secrets to Improve Your Paid Search Clickthrough Rates
Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…
AdWords For Appliance Repair Success
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
Yahoo Conversion Assists – Better Data, Smarter Bidding
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
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