Google, Facebook Are Rushing To Link Online Efforts To Offline Sales
The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Give your Headlines some Love with these 4 Test Ideas
When it comes to testing your PPC ads, it’s not unusual to see this task fall to the bottom of…
PPC Fundamentals: Why bid on my brand keywords?
As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…
SEMPO 2007 Survey: Ends Feb 1
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
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Optimizing AdWords Display Campaigns for Website Engagement
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
Understanding AdWords Quality Score
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
Get Started with Google AdWords Labels
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
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