Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns
Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Google, Facebook Are Rushing To Link Online Efforts To Offline Sales
The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be…
Give your Headlines some Love with these 4 Test Ideas
When it comes to testing your PPC ads, it’s not unusual to see this task fall to the bottom of…
PPC Fundamentals: Why bid on my brand keywords?
As an agency, we get many questions from clients about PPC practices and strategies. A recurring one is “Why should…
The Most Forgotten PPC Announcement of 2016: Apple Search Ads
Tis the season for the deluge of “year in review” blog posts. A lot of them have been listing the…
The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
Understanding AdWords Quality Score
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
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