Get Started with Google AdWords Labels
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
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How to Keep Your Ads off Offensive Sites
Take a deep breath. With a more proactive approach to display advertising, you can take control of exactly where your…
Yahoo Minimum Bids No Longer Fixed at $0.10
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
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Google AMPs up AdWords and the GDN
Faster is better, at least where mobile page loading time is concerned. In May, Google extended its Accelerated Mobile Pages…
Google rolls out Smart display campaigns
It’s begun: display ads that manage themselves. The Google Display Network’s new Smart display campaigns adjust bids, find your audience and create ads… so you don’t have to.
Make the most of expanded text ads
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Bloom, a search story
Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
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