Paid Media | Bloom

Finding The Sweet Spot: What Is a Good Ad Frequency?

Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…

Paid Media / May 10, 2023

With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…

Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…

What is black friday? Black Friday kicks off the holiday shopping season with retailers offering crazy discounts. Why does advertising…

Did you know that Connected TV (CTV) ads boast a remarkable 30% higher return on investment (ROI) compared to any…

With critically acclaimed TV series and blockbuster movies, Prime Video is a premier entertainment destination where brands can engage millions…

TikTok just made a big move that could shake up how we think about search ads. They’ve announced Search Ads…