Paid Media | Bloom

Paid Media / September 25, 2018

Tips and tricks for writing high-clickthrough-rate Google Ads copy

Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.

Paid Media / August 07, 2014

The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce

By Xurxo Vidal

So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!

Paid Media / January 14, 2008

Putting the Short Tail to Work

By Xurxo Vidal

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…

Paid Media / September 25, 2013

Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns

By Xurxo Vidal

Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…

Paid Media / February 14, 2017

Make the most of AdWords’ cross-device attribution reports: here’s how

By Xurxo Vidal

You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.

Paid Media / March 27, 2017

Google Quietly Removes AdWords Places of Interest

By Xurxo Vidal

Some of you might have noticed that the AdWords’ Places of Interest option found under the “Location groups” section of Location targeting, has disappeared. No, it’s not a bug and no, you’re not losing your mind.