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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…
Find out how your quality score in Google AdWords helps determine what position your ad will appear in.
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.
There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature…
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