Paid Media | Bloom

Paid Media / January 11, 2008

SEMPO 2007 Survey: Ends Feb 1

By Martin Perron

SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…

<img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" />

Paid Media / January 14, 2008

Putting the Short Tail to Work

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…

<img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" />

Paid Media / January 24, 2008

Yahoo Conversion Assists – Better Data, Smarter Bidding

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…

<img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" />

Paid Media / March 07, 2008

Yahoo Minimum Bids No Longer Fixed at $0.10

By Martin Perron

Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…

<img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" />

Paid Media / May 21, 2008

Turn Around A Google Slapped Adwords Campaign in 6 Easy Steps

With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…

<img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="/wp-content/themes/bloom/src/img/socialfeed/blog1.png" alt="" />

Paid Media / May 28, 2008

Adwords Automatic Matching – Tell Google What You Think!

There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature…

Paid Media / September 25, 2008

Canada’s Political Parties: Do They “Get” Paid Search?

By Martin Perron

With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.

1 2 3 … 12 Next »