Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
IGTV is Here!
This new app doesn't offer paid advertisements (yet), but its revolutionary features provide your client more time to connect with their audience and drive engagement in a creative and uninhibited fashion.
How Will Facebook’s New Privacy Feature Impact Your Brand?
Is your website secure? Is your privacy policy up to date? Are you GDPR compliant? How are you storing your…
Bing Summit Recap: Digital Trends and New Features
Bloom was one of the few Canadian agencies invited to the Bing Summit at Microsoft’s headquarters in Seattle last month.…
We Tested Discovery Campaigns: Read Our Review
In May 2019, Google Ads launched a new campaign type: Discovery Campaigns. We had the chance to test this new…
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