Coming soon to a campaign near you: Similar Audiences for Search
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
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Expanded text ads: the results so far
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
How Will Facebook’s New Privacy Feature Impact Your Brand?
Is your website secure? Is your privacy policy up to date? Are you GDPR compliant? How are you storing your…
Bing Summit Recap: Digital Trends and New Features
Bloom was one of the few Canadian agencies invited to the Bing Summit at Microsoft’s headquarters in Seattle last month.…
New in AdWords: More Control to Target iPhone Users & Other Mobile Devices with a Full Browser
Today we noticed a new feature in our clients' AdWords accounts - the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.
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