Watch out for Automatic Call Extensions!
Whether you like it or not, Google is adding automatic call extensions to your AdWords account. The phone numbers are…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
Amazing New LinkedIn Ads Features
B2B marketers can rejoice! LinkedIn is updating its ad platform by adding new features that will help businesses both refine…
Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
Two charming new ad extensions you’ll want to meet
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
Facebook betas dynamic product ads for local retailers
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
Expanded text ads: the results so far
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
One creative to rule them all: AdWords launches responsive ads
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
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