Go deeper: Build an AdWords Dynamic Remarketing Campaign
Your AdWords campaigns are doing well, but something is missing… You want to pull prospects in a little deeper. You…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Keywords & AdWords Attribution: Give credit to the right keywords, at the right time
In our third series on applying attribution to Google Adwords, we’re going to explain how the keywords you use affect…
4 Google Shopping hurdles and how to overcome them
Rolling out Google Shopping ads can bring some uniquely frustrating challenges. Read our tips for troubleshooting the four hurdles ecommerce campaign managers encounter with their first Product Listing Ads.
How content strategy can improve your Facebook Ad performance
People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.
4 Ways to Make your Facebook Ads Sparkle, Shine and Convert
It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
Playing with attribution modeling in Google Ads
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
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