Keywords & AdWords Attribution: Give credit to the right keywords, at the right time
In our third series on applying attribution to Google Adwords, we’re going to explain how the keywords you use affect…
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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Go deeper: Build an AdWords Dynamic Remarketing Campaign
Your AdWords campaigns are doing well, but something is missing… You want to pull prospects in a little deeper. You…
Google AMPs up AdWords and the GDN
Faster is better, at least where mobile page loading time is concerned. In May, Google extended its Accelerated Mobile Pages…
Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
5 Copywriting Secrets to Improve Your Paid Search Clickthrough Rates
Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…
How to Stop Fretting About Your AdWords Quality Score
How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…
4 Tips for Creating Killer Display Ads
There is a fair amount of artistry behind creating great digital display ads. They need to stand out, without being…
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