Paid Media | Bloom

Paid Media / September 25, 2018

Tips and tricks for writing high-clickthrough-rate Google Ads copy

Looking for winning AdWords ad copy suggestions? We asked an expert. Read on for our copywriter’s tips and tricks for crafting high clickthrough rate PPC ad copy.

Paid Media / June 05, 2018

Playing with attribution modeling in Google Ads

By Jeff Johnson

Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.

Paid Media / May 29, 2018

Make Your TV Ads Actionable with Paid Search

By Jeff Johnson

Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.

Paid Media / April 24, 2018

4 Ways to Make your Facebook Ads Sparkle, Shine and Convert

By Jeff Johnson

It’s easy to go deep down the rabbit hole tinkering with Facebook Ads; they can be mind-numbingly complex. Avoid being overwhelmed by focusing on a few key tools and tactics. Let us minimize the complexity with these four tips.

Paid Media / February 27, 2018

How content strategy can improve your Facebook Ad performance

By Mike Walton

People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.

Paid Media / February 22, 2018

4 Google Shopping hurdles and how to overcome them

By Doriane Nasarre

Rolling out Google Shopping ads can bring some uniquely frustrating challenges. Read our tips for troubleshooting the four hurdles ecommerce campaign managers encounter with their first Product Listing Ads.