Paid Media | Bloom

Digital Marketing / Paid Media / May 04, 2023

Finding The Sweet Spot: What Is a Good Ad Frequency?

Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…

Paid Media / February 07, 2020

14 Design Best Practices For Display Ads

This article was updated in August 2024 Because brands have access to various advertising platforms and other digital tactics (social…

Paid Media / December 07, 2018

Interview: What Changed in PPC Over the Last 8 Years

By Marie-Joëlle Turgeon

At Bloom, we love a good employee success story, like seeing young team members start out as interns and climb…

Paid Media / April 22, 2020

Free Listing On Google Shopping: What You Need To Know

By Marie-Joëlle Turgeon

Article updated in July 2020. The COVID-19 pandemic accelerated Google’s desire to help retailers reconnect with their consumers. So, on…

Paid Media / February 27, 2018

How content strategy can improve your Facebook Ad performance

By Mike Walton

People use Facebook to consume content. Yet Facebook advertisers are there to sell products and services. This disconnect is why many Facebook advertisers fail to succeed. Improve the performance of your Facebook ads by thinking about them the way a content strategist does.