Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
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Why we should all be celebrating Adwords’ device bidding upgrade
With the coming wave up updates to Google’s Adwords platform, you will have much more control over how much you bid per device. Get the lowdown on this new development, and learn how to calculate your bid adjustments.
AdWords applies Smart Bidding to automated bidding strategies
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
One creative to rule them all: AdWords launches responsive ads
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
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