Google Adwords Quality Score Updates Go Live in a Few Days
Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see...
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
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AdWords Now Shows Separate Metrics for Google and Search Partners
As announced on their AdWords blog yesterday, Google is now giving advertisers more insights into their AdWords campaigns by adding the ability to view campaign statistics for Google Search and Search Partners separately. It's about time!
AdWords Editor 6.5.1 Update Released
If you're using AdWords Editor 6.5 to manage multiple accounts, you may have experienced some frustrations with the bugs discovered with the new Keyword Opportunities feature when loading an account as an MCC. Well, it's now fixed with the 6.5.1 update.
New in AdWords: More Control to Target iPhone Users & Other Mobile Devices with a Full Browser
Today we noticed a new feature in our clients' AdWords accounts - the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.
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Get Started with Google Adwords Campaign Experiments – Part 2
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
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Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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