We Tested Discovery Campaigns: Read Our Review
In May 2019, Google Ads launched a new campaign type: Discovery Campaigns. We had the chance to test this new…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
AdWords rolls out price extensions for mobile
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
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Coming soon to an account near you: the shiny new AdWords interface
Just like signs of spring, we’ve heard peeps and seen early signs of the rumoured new AdWords interface. Small business advertisers here and there are getting trial access to the Alpha prototype. Find out what they see...
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