Amazing New LinkedIn Ads Features
B2B marketers can rejoice! LinkedIn is updating its ad platform by adding new features that will help businesses both refine…
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
Facebook betas dynamic product ads for local retailers
It’s kind of magic. Facebook is beta testing a new ad format that will feature products in stock at local brick and mortar retailers. Paired with better geo-targeting and a new store visits objective that relies on location services data, Facebook may well have found digital advertising’s holy grail.
Google AdWords and YouTube Video Ads – Unified at Last
Video campaigns have always seemed like the black sheep of the AdWords family. Although AdWords allowed you to advertise on…
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Facebook’s Value-Based Lookalike Audiences: What they are and how to create them
Imagine if you could find new audiences that closely resemble your highest value customers? Facebook’s new Value-Based Lookalike Audiences let…
Watch out for Automatic Call Extensions!
Whether you like it or not, Google is adding automatic call extensions to your AdWords account. The phone numbers are…
Bloom’s Weekly Picks – Feb 28, 2014
This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of…
Bloom’s Weekly Picks – Feb 21, 2014
Here’s this week’s picks from the Bloom team. YouTube, suspicious-minds make the best PPC managers, Google shopping, HHI targeting and SEM Tournament - enjoy!
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