Search Volume Data in Google’s Keyword Tool? No You’re Not Dreaming!
Search volume data in Google's Keyword Tool? This is some cruel joke right? Nope, see for yourself...
You're browsing:
Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
';
Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
';
Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
AdWords applies Smart Bidding to automated bidding strategies
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
One creative to rule them all: AdWords launches responsive ads
Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
Two charming new ad extensions you’ll want to meet
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
Search For A Story Or A Constributor:
Get the latest business tips and advice delivered straight to your inbox.
Stay connected
