The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
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Digital Marketing
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Marketing Analytics 101: How to Track & Measure Your Marketing Efforts
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
How Conversion Rate Optimization (CRO) Can 4x Your Online Revenue
It’s quite simple, really. Doubling, even quadrupling your ad revenue is easily achievable if you know how to leverage conversion…
Five Digital Marketing Tactics That Should Be on Your To-Do List for 2023
This article was updated in January 2023 Keeping up with digital marketing trends has always been a notable point of…
5 Misconceptions About Connected TV
Since the start of the pandemic, the amount of cord-cutters has grown exponentially, leaving linear TV in a delicate state.…
Getting to know Short Message Service (SMS) Marketing
In today’s episode of What’s Blooming, we’re uncovering quite the topic: Short Message Service (SMS) marketing. Meet Mikaela Reed, Customer…
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