The Ultimate Guide to Consumer Insights
As a marketer, understanding your consumer base is crucial for creating successful marketing campaigns. You may be wondering what kind…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
How to Advertise on Prime Video: A Comprehensive Guide
With critically acclaimed TV series and blockbuster movies, Prime Video is a premier entertainment destination where brands can engage millions…
2024 Holiday Marketing: Trends You Can’t Ignore
We’ve gathered data and insights from industry leaders like Google, Meta, Pinterest, Gartner, eMarketer, and Vericast to paint a clear…
How To Advertise on Hulu
If you’re a business looking to target consumers in the United States, Hulu should be on your radar. As the…
Brand vs. Performance: Unlocking the Right Mix for Business Success
Brand marketing builds long-term equity, while performance marketing drives immediate results—but how do you strike the right balance? I’ll break…
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