The Ultimate Guide to Consumer Insights
As a marketer, understanding your consumer base is crucial for creating successful marketing campaigns. You may be wondering what kind…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
How to Advertise on Prime Video: A Comprehensive Guide
With critically acclaimed TV series and blockbuster movies, Prime Video is a premier entertainment destination where brands can engage millions…
2024 Holiday Marketing: Trends You Can’t Ignore
We’ve gathered data and insights from industry leaders like Google, Meta, Pinterest, Gartner, eMarketer, and Vericast to paint a clear…
How To Advertise on Hulu
If you’re a business looking to target consumers in the United States, Hulu should be on your radar. As the…
Why Marketers Need to Start Integrating Facebook Conversions API
From tech company policies to government regulations, the digital ads ecosystem is constantly evolving. In 2015, the New Facebook Pixel…
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