Digital Marketing | Bloom

Digital Marketing / June 19, 2018

How to Define Data-Driven Buyer Personas that Produce Results

What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.

Digital Marketing / May 15, 2018

17 ways to test any landing page

By Doriane Nasarre

It’s almost impossible to run out of ideas for A/B testing your landing page. Every element can be tweaked, adjusted, and resized. But some A/B testing tweaks are more effective than others. Read on for some of our favourite ways to test a landing page.

Digital Marketing / May 08, 2018

A digital strategy roadmap in 7 (very effective) steps

By Mike Walton

Don’t panic. Agency folks make it sound like a digital strategy is rocket science. But it’s actually just a plan for how you’re going to do things, and why. The key to executing a solid strategy: ground it in a well-planned digital strategy roadmap. Here’s how.

person next to a laptop marking on a map

Digital Marketing / February 20, 2018

5 product page tweaks to boost your conversion rate

By Alexandre Maupu

Sure your ad campaigns can bring them in. But there’s a whole second half to this equation: what happens on your site. By optimizing your product pages, you make your products more appealing, and your pages more usable. Read on for our five essential product page tweaks.