How to Define Data-Driven Buyer Personas that Produce Results
What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
WordCamp Montreal 2018 for Those that Missed it
What is WordCamp? WordCamps are community hosted events that welcome business professionals to come together, share their ideas, and collectively…
5 product page tweaks to boost your conversion rate
Sure your ad campaigns can bring them in. But there’s a whole second half to this equation: what happens on your site. By optimizing your product pages, you make your products more appealing, and your pages more usable. Read on for our five essential product page tweaks.
The secret sauce to creating a successful YouTube channel
Creating a successful YouTube channel may seem like rocket science, but all it takes a solid brand, some digital marketing savvy, and consistent effort doing something you love. Here’s how it’s done.
Conversion Rate Optimization: Digital marketing’s secret sauce
Conversion rate optimization is a digital marketing practice based on the premise that a website is never finished, that you…
Don’t just run a test. Plan it.
Here we outline the steps for creating a simple A/B testing plan, so you know exactly what you’re testing, how…
A digital strategy roadmap in 7 (very effective) steps
Don’t panic. Agency folks make it sound like a digital strategy is rocket science. But it’s actually just a plan for how you’re going to do things, and why. The key to executing a solid strategy: ground it in a well-planned digital strategy roadmap. Here’s how.
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