Finding The Sweet Spot: What Is a Good Ad Frequency?
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Enhancing Your SEO with E.E.A.T: Experience, Expertise, Authoritativeness, and Trustworthiness
In the vast digital landscape, where information overload is the norm, trust and credibility are more important than ever. That’s…
Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
GA4-what? What’s happening on July 1st.
As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…
Law 25: What Does it Mean For My Business?
It would be too easy if the digital marketing world wasn’t changing CONSTANTLY… right? If you’re not aware of it…
Law 25: Why You Need a Consent Management Platform
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
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