Google Ads (Adwords) Agency

One of the Oldest, and Most Experienced Google Ads Marketing Agencies in Canada and the U.S.

With almost 20 years of experience, we’ve been mastering Google Ads since its early days, navigating every major platform shift, algorithm update, and industry trend.

As a Google Premier Partner, we rank among the top 3% of Canadian agencies, a distinction earned through consistent performance, expertise, and client success. Google recognizes our ability to maximize ad spend, drive meaningful results, and stay ahead of the competition—and so do our clients.

Whether you’re a fast-growing eCommerce brand, a company looking to generate high-quality leads, or an organization seeking a full-funnel, omnichannel advertising strategy, our team is here to turn your goals into measurable success.

Search Ads put your brand in front of customers at the moment they’re searching for products or services like yours. We target high-intent, competitor, and branded keywords while structuring campaigns with single-theme ad groups for maximum relevance.

Our responsive search ads are carefully crafted with compelling, conversion-focused copy that adapts dynamically to match user intent, ensuring your message resonates and drives action.

Display & DV360

We take your brand beyond Google Search, placing it across millions of websites, premium news platforms, and high-value publishers. Whether you need broad reach or hyper-targeted placements, we use Google’s Display Network and programmatic buying through DV360 to ensure your ads appear where they matter most—capturing attention and driving engagement with the right audience.

Performance Max

Performance Max takes campaign efficiency to the next level, using AI to automatically place and optimize ads across Google’s entire network—including Search, Display, Shopping, YouTube, and Discovery. While automation enhances reach and efficiency, we go beyond the algorithm, applying strategic oversight and expert judgment to refine targeting, creative, and bidding.

By combining AI-driven insights with hands-on optimization, we ensure your campaigns reach high-value customers with the right message at the right time—maximizing conversions and return on ad spend.

Shopping

Shopping Ads make your products stand out in search results with eye-catching visuals, pricing, and customer reviews.

Shopping Ads make your products stand out in search results with eye-catching visuals, pricing, and customer reviews. As a Google Shopping Ads agency, we optimize product feeds, bids, and audience targeting to turn casual browsers into paying customers while maximizing return on ad spend.

Video

YouTube Ads bring your brand story to life by reaching the right audience in the right context. We go beyond broad placements, using advanced targeting strategies to ensure your ads appear alongside relevant content that aligns with your audience’s interests and intent.

Whether it’s building awareness with skippable in-stream ads or capturing attention with YouTube Shorts ads, our approach ensures your message resonates with high-value viewers who are most likely to engage.

Ecommerce Google Ads Agency

If you have an online store, Google Ads isn’t optional—it’s essential. Shoppers use Google not just to buy but to discover products, compare options, and research before making a purchase.

And Google is more than just search. It’s YouTube ads driving awareness, Shopping ads showcasing your products, and Display ads keeping your brand top-of-mind on premium sites. With Performance Max, AI ensures your ads reach the right audience across all Google properties.

We build data-driven, high-converting Google Ads strategies to help eCommerce brands scale profitably and turn shoppers into loyal customers.

Google Ads for Lead Generation

When potential customers search for your product or service, Google Ads ensures your brand is there—at the exact moment they’re ready to engage. By targeting highly relevant keywords, we attract the right audience and drive them straight into your pipeline.

But capturing leads is just the start. We use CRM data to optimize performance, focusing on the prospects most likely to convert. Through remarketing on Display and YouTube, we keep your brand top-of-mind throughout long or short sales cycles, nurturing leads until they’re ready to take action. And with DV360, we expand your reach to fresh, qualified audiences by securing premium ad placements across high-value websites.

With a data-driven, full-funnel Google Ads approach, we don’t just generate leads—we deliver real business growth.

We’ve been a Google Partner since 2013 when the program launched, and we’ve received the Premier status in 2016, when it was first introduced. We deeply value our partnership with Google and we are proud to still meet Google’s highest standards years later.

— Xurxo Vidal, COO at Bloom

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Google Ads Management Services

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Data-Driven Proactive Performance-Focused Scalable Agile Innovative AI-Powered

We don’t just manage Google Ads—we engineer growth. We challenge the status quo, refining strategies beyond the obvious and pushing past industry norms. With the latest technology and a relentless focus on performance, we keep your campaigns ahead of the curve. Whether you’re looking to scale or squeeze more out of your budget, we make sure every click counts.

01. Research

Success starts with knowing your audience. We dig deep into search trends, competitive insights, and consumer behavior to ensure your ads reach the right people at the right time. With tools like Vividata and first-party data, we uncover what drives your audience to act—so your campaigns start strong from day one.

02. Media Planning

Every dollar in your ad budget should work harder. That’s why we create custom media plans that align with your goals, whether you’re after more leads, higher sales, or stronger brand awareness. By setting clear benchmarks and focusing on the best-performing channels, we make sure your campaigns are positioned for maximum impact and efficiency.

03. Account Structure

A well-structured Google Ads account isn’t just for organization—it’s the key to scalability, cost control, and high performance. We set up single-theme ad groups, precise audience segmentation, and optimized bidding strategies to ensure your campaigns run smoothly and deliver results without wasted spend.

04. Conversion Tracking

Without accurate tracking, you’re flying blind. We set up Google’s Enhanced Conversions, GA4 event tracking, and server-side integrations to capture every interaction—ensuring you know exactly where your leads and sales are coming from. With airtight measurement, we help you make smarter, data-driven decisions.

05. Ad Creation

Great ads do more than grab attention—they drive action. We write compelling, high-converting ad copy and pair it with engaging visuals and dynamic creatives tailored to each Google Ads format. Whether it’s Search, Shopping, Display, or YouTube, we make sure your ads stand out, resonate, and get results.

06. Campaign Set Up

The right setup makes all the difference. We carefully select audiences, keywords, placements, and bidding strategies to align with your goals. Whether it’s broad vs. exact match keywords, audience segmentation, or automated bidding, we ensure every element is optimized from day one. A strong foundation means smarter spending, better targeting, and faster results.

07. Optimization and AB Testing

Google Ads isn’t a set-it-and-forget-it game. We constantly analyze, test, and refine—running A/B tests on ad copy, creatives, and audience targeting to find what works best. By reallocating budgets based on performance, fine-tuning bids, and adjusting strategies in real-time, we make sure your campaigns stay ahead of the competition.

08. Reporting

Data is only valuable if you can act on it. We provide customized reports and real-time dashboards in Looker Studio, so you always have full visibility into your performance. We break down what’s working, where to improve, and how to push your results even further—because digital advertising should never stand still.

Frequently Asked Questions

What types of clients do you work with?

We work with a diverse range of clients, from startups and mid-sized businesses to large enterprises across Canada, the U.S., and beyond. Our expertise spans multiple industries, including eCommerce, lead generation, SaaS, education, healthcare, finance, and retail.

Whether you’re a local business in Montreal or Toronto looking to grow regionally, a national brand scaling across Canada, or a U.S. company expanding into new markets, we build custom Google Ads strategies tailored to your industry, audience, and goals. With nearly 20 years of experience managing hundreds of campaigns, we’ve developed proven strategies that drive results across different verticals.

No matter your size or industry, if you’re looking for high-performance Google Ads management, we’re here to help. Let’s talk!

Do you have experience managing Google Ads campaigns in different locations?

Yes! We have extensive experience running Google Ads campaigns across Canada, the U.S., and beyond. With offices in Montreal and Toronto, we understand the unique digital landscapes of major Canadian markets, as well as how to tailor strategies for U.S. and international audiences. In fact, Bloom was the first Canadian agency to be part of Google’s International Growth Program.

Our team has managed campaigns targeting local, regional, and national markets, ensuring businesses reach the right customers, whether they’re focused on hyper-local advertising in cities like Montreal and Toronto or scaling across North America. We also leverage location-based targeting, multilingual campaigns, and region-specific insights to optimize ad performance for different markets.

If you’re looking for a Google Ads agency that understands your market—whether in Canada, the U.S., or internationally—we’ve got you covered. Let’s create a strategy that works for your specific audience!

Why should you pick Bloom as your Google Ads Service Provider?

At Bloom, we’ve been managing high-performance Google Ads campaigns since 2007. Over the last almost 20 years, we’ve worked on hundreds of campaigns across diverse industries, accumulating deep insights and proven strategies for a wide range of verticals. This extensive experience allows us to apply tested, data-driven approaches while tailoring strategies to each client’s unique challenges and opportunities.

Also, our BOREAL methodology ensures we deeply understand your brand, audience, and competitive landscape before launching any campaign, allowing us to craft a data-driven strategy tailored to your goals.

We also invest in proprietary tools to improve attribution and budget allocation, ensuring that your ad spend is directed to the highest-performing channels and campaigns. Our internal platform, Polaris, helps us track conversions more accurately, attributing them to the right touchpoints so we can continuously refine our strategy.

Most importantly, we value transparency and collaboration. Our clients have full access to data, clear reporting, and ongoing strategic discussions to ensure their ad spend is delivering real business growth. Let’s build something great together!

How much do your Google Ads management services cost?

Our Google Ads management pricing is based on a percentage of media spend, ensuring that our fees align with the scale and complexity of your campaigns. This model allows us to provide hands-on management, continuous optimization, and strategic adjustments that grow with your business.

The percentage varies depending on factors like ad spend, campaign complexity, and the level of service required.

If you’re looking for a tailored quote, we’d love to discuss your goals and create a custom plan that fits your budget and growth objectives. Get a proposal here.

Are you a Google Premier Partner? What does that mean?

Yes! Bloom is a certified Google Premier Partner, a designation awarded to only the top 3% of agencies in Canada.

This status is a recognition of our expertise, performance, and ability to drive results across Google’s advertising platforms. Being a Premier Partner means we have direct access to Google support, exclusive insights, beta programs, and early access to platform updates, allowing us to keep our clients ahead of the curve.

How do I get started?

Easy! You can either, fill out your company’s details in this proposal form or contact us at grow@makeitbloom.com. A member of our team will reach out as soon as possible to set a discovery meeting.

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Google Ads Agency

Work with a results-focused Google Ads agency that helps businesses across Canada and the U.S. maximize their ad spend.