Media Marketing Agency

OUT OF HOME AND DIGITAL OUT OF HOME ADS

Out-of-home (OOH) and digital out-of-home (DOOH) advertising play a vital role in capturing attention in high-traffic, real-world environments. Traditional OOH formats like billboards, transit ads, and posters offer broad reach and strong visual impact, while DOOH enhances this with dynamic, data-driven capabilities.

With features like real-time updates and audience targeting, DOOH bridges the gap between traditional and digital media, making it an effective tool for creating memorable, contextually relevant brand experiences. Bloom specializes in OOH and DOOH media planning and buying by leveraging data-driven insights to identify the most impactful locations and formats.

Audio Streaming and Podcast Advertising

Audio streaming platforms have become an integral part of daily life, particularly for younger audiences who incorporate them into their routines. These platforms, like Spotify and Apple Music, offer highly personalized and immersive experiences, making them prime opportunities for brand engagement. Audio ads on these platforms provide a modern twist on the traditional radio ad, offering enhanced targeting and measurable performance.

Additionally, the rise of podcasts allows brands to reach engaged audiences through direct sponsorships, leveraging the host’s credibility to deliver authentic and impactful messaging.

Connected TV Advertising

Connected TV (CTV) has transformed how brands reach audiences on the big screen, offering an immersive and highly engaging ad experience. While cord-cutting has been a trend for years, but, lately, we have seen streaming platforms significantly expand their offerings.

Key players like Netflix now allow direct ad buys through new subscription models, alongside programmatic options via platforms like DV360. CTV advertising combines the impact of traditional TV with the precision and flexibility of digital, enabling brands to connect with viewers as they consume premium content in a focused, on-demand environment.

Bloom can manage your Connected TV media planning and buying, whether directly or through third-party platforms. We evaluate your brand’s goals and audience to determine the best approach, ensuring impactful campaigns that deliver measurable results.

Traditional Radio Advertising

Radio remains a relevant and powerful medium, offering broad reach and the ability to connect with listeners in real-time. It’s a trusted source of news, entertainment, and music for millions. Its accessibility during commutes, at work, or in daily routines ensures consistent audience engagement.

At Bloom, we leverage our partnerships with both local and national radio stations to evaluate and select the outlets most relevant to your target audience. This ensures your message resonates in the right markets and with the right demographics. With the added benefit of live reads and endorsements by trusted personalities, radio remains a cost-effective way to build frequency, enhance brand recall, and drive results.

Linear TV Advertising

Depending on your audience, advertising on traditional TV can be a fantastic way to connect, especially during live events like sports, award shows, and other real-time programming. Renowned for building brand awareness, TV delivers unparalleled reach and the ability to engage viewers with compelling, high-quality storytelling.

At Bloom, we always evaluate whether TV ads will have the most impact for your brand based on your audience and their media consumption habits. With direct partnerships with local and national broadcasters such as CBC and Quebecor, we’re able to negotiate competitive rates and secure prime placements. This ensures your message is delivered to the right audience at the right time for maximum effectiveness.

Paid Search Advertising

Search advertising remains one of the most effective ways to drive high-quality traffic to your site, connecting you with people actively seeking your products or services. As a Google Premier Partner and Microsoft Partner, Bloom has been managing paid search campaigns for nearly 20 years, navigating the changing search ecosystem to deliver exceptional results for our clients.

The search landscape has transformed significantly in recent years, with innovations like Performance Max campaigns and advancements in artificial intelligence. At Bloom, we stay at the forefront of these changes, leveraging new tools and campaign types while maintaining the human control necessary to align with your brand and performance goals. Our approach combines data-driven strategies with creative, brand-focused ads to create campaigns that consistently drive measurable impact.

Paid Social Advertising

Social media has become an integral part of our daily lives, with platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, and Snapchat each offering unique experiences, both organically and through paid advertising. At Bloom, we recognize the vital role social platforms play at every stage of the buyer’s journey—helping users discover new brands, research products, and ultimately convert.

Our paid social strategies are designed with this journey in mind, tailoring campaigns to meet your audience where they are with the right message at the right time. By leveraging the distinct strengths of each platform, we create campaigns that drive awareness, engagement, and conversions, ensuring your brand remains present and impactful throughout the decision-making process.

Display and Programmatic

Programmatic marketing offers a smarter, more strategic approach to digital advertising by combining detailed targeting with contextual relevance. This ensures your message reaches the right audience at the right time, seamlessly integrating with the content they’re already engaging with.

At Bloom, we use platforms like DV360 to run campaigns on premium websites through DSPs or secure direct deals with partners ranging from niche sites to major publishers.