Digital Marketing Strategy Agency Consulting

No More Marketing Campaigns Without Purpose.

In today’s digital marketing landscape, where consumers’ expectations are at an all-time high, platforms and channels are multiplying and privacy-first solutions are limiting our targeting abilities, understanding your brand, industry, and audience has never been so important. Our strategy services lay the foundation for successful performance-driven marketing campaigns. Trust our strategist to help position your brand, discover actionable insights on your audience and deliver a solid media plan.

Our Methodology

We’ve learnt to go beyond performance to help brands navigate the new and complex digital landscape.

While we prioritize delivering exceptional ROI, we go beyond the traditional approach. We firmly believe that to achieve truly efficient performance marketing, we must delve into the heart of your brand. By immersing ourselves in your vision, understanding your unique selling points, and identifying your key differentiators, we unlock the true potential of our execution. Our brand acceleration methodology, BOREAL, is built on this concept.

Brand

Plan brand strategy and understand the market

Objectives

Set goals and KPIs based on business objectives

Reach

Identify and reach relevant audiences

Engagement

Build excitement with the right messaging and creatives

Action

Drive action across marketing channels

Learnings

Measure, optimize and scale

Brand Positioning

Our BOREAL methodology starts with truly understanding a brand’s benefits and key points of differentiation — what makes them unique.

Our team works closely with your business to develop a distinct positioning statement that encapsulates your brand’s essence and value proposition.

With our expertise, we ensure that your brand occupies a distinctive and favorable position in the minds of your customers, setting you apart from the competition and driving long-term success.

Brand Positioning

Our BOREAL methodology starts with truly understanding a brand’s benefits and key points of differentiation — what makes them unique.

Our team works closely with your business to develop a distinct positioning statement that encapsulates your brand’s essence and value proposition.

With our expertise, we ensure that your brand occupies a distinctive and favorable position in the minds of your customers, setting you apart from the competition and driving long-term success.

Audience Insights

Once we’ve understood or aligned on brand positioning and attributes, our strategist will gather insights on your target audience through in-depth research on analytics platforms and leading sources for offline and online cross-media and consumer insights, Vividata or Happyfication.

We’ll capture key demographic data points, such as age, gender, household income, family composition, and psychographic data points, such as values, interests, other occupations, media consumption, lifestyle choices, food consumption behaviours, travel interest, motivations, etc.

Bloom uses audience insights to create a tailored strategy for your brand, leading to better creative work, a more effective marketing plan, and improved performance.

Media Planning

When creating a media plan, our strategists adopt a platform-agnostic approach to maximize reach and engagement across online and offline channels.

While we recognize the importance of utilizing established channels with a proven track record of success, we understand the need to stay ahead of the curve, adapt to evolving digital trends and potentially discover new avenues for growth.

Also, our media plan is part of an iterative process; once launched, our strategists are involved every step of the way to monitor performance and make adjustments if necessary. We believe in an agile and adaptive approach, constantly refining the media plan to maximize the ROI.