The Bloom Methodology
As a performance agency, Bloom understands that brands need to rethink their approach to performance marketing to succeed.
Taking on The New Era of
Performance Marketing.
With the changing digital landscape, businesses face new challenges.
NEW PRIVACY-FIRST SOLUTIONS
With the rise in privacy concerns, browsers and devices are changing their approach to privacy.
Third-party cookies are phasing out and apps are required to ask consent to track, target (and re-target) users across platform.
MARKETING IS
DIGITAL-FIRST
There used to be a distinction between brand marketing and performance marketing.
As brand marketers move online for better measurement, and performance marketers invest in more brand awareness campaigns, the lines between the two are blurred.
CUSTOMER BEHAVIOURS
ARE CHANGING
The COVID-19 pandemic changed the way people consume media and make purchases. As more customers became accustomed to digital, their expectations are through the roof.
Creative excellence and flawless user experience are now the norm.
COMPETITION
IS FIERCE
With more companies shifting their marketing initiatives online and the rise in direct-to-consumer stores, there is more competition for consumers’ attention.
More competition always leads to higher acquisition costs.
PLATFORM AND CHANNELS ARE MULTIPLYING
Because of the large number of platforms, publishers, channels, and touchpoints, buying journeys have never been more complex.
Nowadays, customers can go from awareness to purchase in a matter of minutes, and their journey can start and end on almost any channel.
To help businesses face current digital challenges and accelerate their growth, Bloom bridges the gap between brand and performance.
Introducing Bloom’s
Brand Acceleration Methodology.
Through our brand and performance hybrid approach, we leave a lasting impression without loosing sight of the ROI. The BOREAL method effectively represents our desire to constantly drive substainable growth and it’s also a subtle nod to our Canadian roots.
Brand
Plan brand strategy and understand the market
Objectives
Set goals and KPIs based on business objectives
Reach
Identify and reach relevant audiences
Engagement
Build excitement with the right messaging and creatives
Action
Drive action across marketing channels
Learnings
Measure, optimize and scale
Work with an agency that’s ahead of the curve
