Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site. # Bloom Performance-Driven Digital Marketing Agency ## Sitemaps - [XML Sitemap](https://www.makeitbloom.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://www.makeitbloom.com/blog/) - Find the latest news in digital marketing, and discover tips and tricks that will take your web marketing skills to the next level. - [Les meilleures pratiques pour une migration de site web (Guide complet)](https://www.makeitbloom.com/blog/our-take-on-website-migration-best-practices-complete-guide/) - Préparez votre migration de site web grâce à ce guide complet. Apprenez à préserver votre SEO, limiter les pertes de trafic et assurer une transition réussie. - [Our Take On Website Migration Best Practices (Complete Guide)](https://www.makeitbloom.com/blog/our-take-on-website-migration-best-practices-complete-guide/) - Planning a website migration? Follow these website migration best practices to protect your SEO, avoid traffic loss and launch your new site with confidence. - [ChatGPT Ads Are Now Available in Canada: Here's What Marketers Need to Know](https://www.makeitbloom.com/blog/chatgpt-ads-are-now-available-in-canada-heres-what-marketers-need-to-know/) - OpenAI has begun testing advertising opportunities within ChatGPT, including in Canada. Here's everything marketers need to know about ChatGPT Ads. - [Les publicités ChatGPT sont maintenant disponibles au Canada: ce que les spécialistes marketing doivent savoir](https://www.makeitbloom.com/blog/chatgpt-ads-are-now-available-in-canada-heres-what-marketers-need-to-know/) - OpenAI a commencé à tester des opportunités publicitaires au sein de ChatGPT, notamment au Canada. Voici tout ce que les spécialistes du marketing doivent savoir sur les publicités ChatGPT. - [Pourquoi le marketing par courriel devrait faire partie de votre stratégie?](https://www.makeitbloom.com/blog/why-email-marketing-should-be-part-of-every-brands-strategy/) - Si vous souhaitez bâtir des relations plus solides avec vos clients et augmenter vos conversions, le marketing par courriel devrait être au cœur de votre stratégie. - [Why Email Marketing Should Be Part of Every Brand’s Strategy ](https://www.makeitbloom.com/blog/why-email-marketing-should-be-part-of-every-brands-strategy/) - If you want to build stronger customer relationships and increase conversions, email marketing should be a core part of your marketing strategy. - [Les meilleures stratégies de marketing d’affiliation (avec exemples !)](https://www.makeitbloom.com/blog/best-affiliate-marketing-strategies-with-examples/) - Découvrez les meilleures stratégies de marketing d’affiliation pour augmenter vos conversions. Apprenez comment l’affiliation aide les marques à croître grâce à des partenariats axés sur les résultats. - [Best Affiliate Marketing Strategies (With Examples!)](https://www.makeitbloom.com/blog/best-affiliate-marketing-strategies-with-examples/) - Discover the best affiliate marketing strategies to boost conversions. Learn how affiliate marketing helps brands grow through results-based partnerships. - [DIY ou agence: à quel moment confier vos réseaux sociaux à des experts?](https://www.makeitbloom.com/blog/diy-or-agency-when-should-you-outsource-social-media/) - Dans une ère où chacun se bat pour une attention toujours plus limitée des internautes, déléguer la gestion de ses médias sociaux devient une réflexion incontournable. - [DIY or Agency: When Should You Outsource Social Media?](https://www.makeitbloom.com/blog/diy-or-agency-when-should-you-outsource-social-media/) - In an era where everyone is competing for limited user attention, outsourcing the management of your social media becomes an essential consideration. - [Qu’est-ce que le GEO?](https://www.makeitbloom.com/blog/what-is-geo/) - Les moteurs de recherche ne sont plus la seule référence, les marques doivent apparaître dans les réponses de l’IA si elles veulent rester pertinentes. - [What Is GEO?](https://www.makeitbloom.com/blog/what-is-geo/) - Search engines are no longer the only go-to, so brands need to appear in AI responses and not only Google if they want to stay relevant. - [What Brands Need To Know About TikTok Advertising](https://www.makeitbloom.com/blog/practical-guide-to-tiktok-marketing-and-advertising/) - What do marketers need to know about TikTok? We answer all your questions and we show examples of brands successfully using TikTok as a marketing tool. - [Tout savoir sur TikTok: publicité et marketing](https://www.makeitbloom.com/blog/practical-guide-to-tiktok-marketing-and-advertising/) - Qu'est-ce que les marques doivent savoir sur TikTok? On répond à vos questions et on montre des entreprises qui utilisent TikTok comme outil marketing ici! - [Bloom est nommé Google Premier Partner 2026 pour une 10e année consécutive](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2026-google-premier-partner-for-the-10th-consecutive-year/) - Nous sommes devenus Google Premier Partner pour la première fois en 2016. Dix ans plus tard, nous sommes fiers de poursuivre sur cette lancée en décrochant la certification Google Premier Partner pour 2026. - [Bloom Has Been Named a 2026 Google Premier Partner for the 10th Consecutive Year](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2026-google-premier-partner-for-the-10th-consecutive-year/) - We first became a Google Premier Partner in 2016. Ten years later, we are proud to continue our streak with the Google Premier Partner certification for 2026. - [A Step-by-Step Guide to the Influencer Vetting Process](https://www.makeitbloom.com/blog/a-step-by-step-guide-to-the-influencer-vetting-process/) - In this article, you’ll find a step-by-step guide to building your own influencer vetting framework and implementing a process that works for your brand. - [Comment créer des annonces responsives performantes (avec exemples)](https://www.makeitbloom.com/blog/how-to-write-great-responsive-search-ads-with-examples/) - Découvrez comment rédiger des Responsive Search Ads efficaces dans Google Ads. Bonnes pratiques, exemples et conseils pour améliorer vos performances. - [How to Write Great Responsive Search Ads (With Examples)](https://www.makeitbloom.com/blog/how-to-write-great-responsive-search-ads-with-examples/) - Learn how to write high-performing Responsive Search Ads in Google Ads. Discover RSA best practices, examples, and tips to improve relevance and conversions. - [Bâtir un processus de sélection des influenceurs](https://www.makeitbloom.com/blog/a-step-by-step-guide-to-the-influencer-vetting-process/) - Dans cet article, vous trouverez un guide étape par étape pour bâtir votre propre processus de sélection des influenceurs. - [Géorepérage 101 : c’est quoi, comment ça marche et pourquoi c’est important](https://www.makeitbloom.com/blog/geofencing-101-what-it-is-how-it-works-and-why-it-matters/) - Que vous cherchiez à augmenter l’achalandage en magasin, à rejoindre des gens près d’un concurrent ou à promouvoir un événement, le géorepérage vous aide. - [Geofencing 101: What It Is, How It Works, and Why It Matters](https://www.makeitbloom.com/blog/geofencing-101-what-it-is-how-it-works-and-why-it-matters/) - We’ll break down geofencing in simple terms: what it is, how it works, common use cases, and what you need to know before launching your first campaign. - [12 marques canadiennes à surveiller en 2026](https://www.makeitbloom.com/blog/canadian-brands-to-look-out-for-in-2026/) - À l’approche de 2026, ces étoiles montantes sont bien positionnées pour influencer non seulement le marché canadien, mais aussi la scène internationale. - [Canadian Brands to Look Out For in 2026](https://www.makeitbloom.com/blog/canadian-brands-to-look-out-for-in-2026/) - As 2026 approaches, these rising stars are well-positioned to influence not just Canadian markets but global ones too. They showcase the depth of innovation. - [Comment la hiérarchie du contenu améliore le SEO ?](https://www.makeitbloom.com/blog/how-does-content-hierarchy-support-on-page-seo/) - Découvrez comment la hiérarchie du contenu et une table des matières complète améliorent le SEO sur page et l’expérience utilisateur. - [Rachelle Houde-Simard rejoint Bloom à titre de Vice-Présidente, médias sociaux et création](https://www.makeitbloom.com/blog/rachelle-houde-simard-joins-bloom-as-vp-social-and-creative/) - L’agence de marketing de performance Bloom est fière d’annoncer la nomination de Rachelle Houde Simard au poste de Vice-Présidente, médias sociaux et création. - [Bonnes pratiques pour ajouter un deuxième établissement sur Google My Business (GMB)](https://www.makeitbloom.com/blog/best-practices-for-adding-a-second-location-on-google-my-business-gmb/) - L’important est de s’assurer que vos deux établissements soient visibles, correctement renseignés et configurés pour capter un maximum de trafic local. - [How Does Content Hierarchy Support On-Page SEO?](https://www.makeitbloom.com/blog/how-does-content-hierarchy-support-on-page-seo/) - Learn how content hierarchy, headings, and a comprehensive table of contents improve on-page SEO, user experience, and search visibility. - [Rachelle Houde-Simard Joins Bloom as VP, Social and Creative](https://www.makeitbloom.com/blog/rachelle-houde-simard-joins-bloom-as-vp-social-and-creative/) - Rachelle Houde-Simard has been named Vice President, Social & Creative at Canadian performance marketing agency Bloom. - [Best Practices For Adding a Second Location On Google My Business (GMB)​](https://www.makeitbloom.com/blog/best-practices-for-adding-a-second-location-on-google-my-business-gmb/) - It’s about making sure both locations are discoverable, accurate, and set up to capture as much local search traffic as possible. - [Maîtriser le Black Friday, le Cyber Monday et les campagnes des Fêtes : meilleures pratiques 2025](https://www.makeitbloom.com/blog/mastering-black-friday-cyber-monday-holiday-campaigns-2025-best-practices/) - Un playbook stratégique pour aider les spécialistes marketing à se démarquer, de la planification de campagnes jusqu’aux créatifs sur Meta et Google. - [Mastering Black Friday, Cyber Monday & Holiday Campaigns: 2025 Best Practices](https://www.makeitbloom.com/blog/mastering-black-friday-cyber-monday-holiday-campaigns-2025-best-practices/) - As the busiest shopping season of the year approaches, brands are gearing up to make the most of the Black Friday–Cyber Monday (BFCM) window. - [Le marketing par courriel, toujours pertinent en 2025 ?](https://www.makeitbloom.com/blog/is-email-marketing-still-relevant-in-2025/) - Alors que certains le considèrent comme dépassé, il demeure un levier essentiel pour la conversion, la fidélisation et l'engagement des clients. - [Is Email Marketing Still Relevant in 2025?](https://www.makeitbloom.com/blog/is-email-marketing-still-relevant-in-2025/) - While some may see it as outdated, email marketing remains a key driver for conversion, customer loyalty, and engagement. - [Guide complet : La baisse d'impressions du 11 Septembre 2025](https://www.makeitbloom.com/blog/gsc-impressions-big-dip-starting-september-11-2025-what-happened/) - Si vous avez consulté votre Google Search Console récemment et remarqué une chute soudaine des impressions autour du 11 septembre 2025, vous n’êtes pas seul. - [GSC Impressions Big Dip Starting September 11 2025 - What Happened?](https://www.makeitbloom.com/blog/gsc-impressions-big-dip-starting-september-11-2025-what-happened/) - If you’ve checked your Google Search Console lately and noticed a sudden drop in impressions starting around September 11, 2025, you’re definitely not alone. - [5 Digital Campaign Mistakes Even Big Brands Make (And How to Avoid Them)](https://www.makeitbloom.com/blog/5-digital-campaign-mistakes-even-big-brands-make-and-how-to-avoid-them/) - Below are five digital campaign mistakes that repeatedly trap prominent brands, and strategies you can adopt to sidestep them. - [5 erreurs courantes en campagnes numériques (et comment les éviter)](https://www.makeitbloom.com/blog/5-digital-campaign-mistakes-even-big-brands-make-and-how-to-avoid-them/) - Voici cinq erreurs fréquentes en campagne numérique que commettent souvent les marques les plus connues — et surtout, comment vous pouvez les éviter. - [Pourquoi la personnalisation améliore la performance des courriels](https://www.makeitbloom.com/blog/why-personalization-is-the-key-to-better-email-engagement/) - Bien utilisée, la personnalisation en marketing par courriel inspire confiance, incite à passer à l’action et fidélise l’audience. - [Why Personalization Is the Key to Better Email Engagement](https://www.makeitbloom.com/blog/why-personalization-is-the-key-to-better-email-engagement/) - When done right, personalized email marketing builds trust, drives action, and keeps your audience coming back for more. They want to feel seen. - [How Performance Max (PMAX) and Search Work Together](https://www.makeitbloom.com/blog/how-performance-max-pmax-and-search-work-together/) - When used together, they give you both control and scale. Knowing how the two interact is key to making them work together instead of against each other. - [Comment Performance Max (PMAX) et les campagnes Search fonctionnent ensemble?](https://www.makeitbloom.com/blog/how-performance-max-pmax-and-search-work-together/) - Ensemble, ils vous donnent le meilleur des deux mondes : contrôle et expansion. Pour tirer le meilleur des deux, il faut comprendre comment ils interagissent. - [Comment les médias sociaux influencent le SEO (et vice-versa)](https://www.makeitbloom.com/blog/how-can-seo-and-social-media-work-together/) - Avec la montée des LLMs et l'indexation des publications sociales dans les moteurs de recherche, vos stratégies SEO, GEO et sociales doivent être intégrées. - [How Can SEO and Social Media Work Together?](https://www.makeitbloom.com/blog/how-can-seo-and-social-media-work-together/) - As we move into 2025, this convergence between social media and SEO is no longer a nice-to-have… It’s essential. Here's why and what to do about it! - [How to Avoid Your Emails Getting Clipped](https://www.makeitbloom.com/blog/how-to-avoid-your-emails-getting-clipped/) - When an email gets clipped, the recipient sees only part of your message, with a “View entire message” link at the bottom. The culprit? The HTML is too heavy. - [Meilleures pratiques pour éviter que vos courriels soient tronqués](https://www.makeitbloom.com/blog/how-to-avoid-your-emails-getting-clipped/) - Ça vous est déjà arrivé d’ouvrir un courriel et de voir seulement une partie du message, suivie d’un petit lien « Afficher l’intégralité du message »? - [Why GA4 and Shopify Still Don’t Talk Properly — And What Smart Brands Are Doing About It](https://www.makeitbloom.com/blog/why-ga4-and-shopify-still-dont-talk-properly-and-what-smart-brands-are-doing-about-it/) - Here's the short answer: we still don’t know why Google and Shopify haven’t fully fixed this. But with the right architecture, you can make it clearer. - [Pourquoi GA4 et Shopify ne “se parlent” toujours pas — et ce que les marques futées font pour y remédier](https://www.makeitbloom.com/blog/why-ga4-and-shopify-still-dont-talk-properly-and-what-smart-brands-are-doing-about-it/) - Mais avec une bonne structure, elles peuvent être cohérentes, claires et exploitables. Et c’est la différence entre une équipe marketing qui pilote à l’aveugle. - [The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape](https://www.makeitbloom.com/blog/the-digital-marketing-measurement-and-tracking-revolution-navigating-the-2025-landscape/) - Struggling with tracking under privacy-first regulations like Law 25? Explore the state of website tracking in 2025 and learn how to adapt. - [Marketing Analytics 101: How to Track & Measure Your Marketing Efforts](https://www.makeitbloom.com/blog/marketing-analytics-101-how-to-track-measure-your-marketing-efforts/) - Essentially, marketing analytics makes sure you’re not just throwing your budget at random ideas and hoping for the best. Here’s why it’s a big deal: - [You’ve Set Up Website Tracking—Now What?](https://www.makeitbloom.com/blog/youve-set-up-website-tracking-now-what/) - Website and Conversion Tracking? Check. So... what's next? You're collecting marketing data, great. Now, you need to store, clean, and activate it. Learn more! - [3 Signs Your Google Analytics 4 Is Not Set Up Properly (and How to Fix It)](https://www.makeitbloom.com/blog/3-signs-your-google-analytics-4-is-not-set-up-properly-and-how-to-fix-it/) - The result? Unreliable data, campaigns that are hard to optimize, and sometimes a completely unclear view of return on investment. - [3 signes que votre Google Analytics 4 est mal configuré (et comment y remédier)](https://www.makeitbloom.com/blog/3-signs-your-google-analytics-4-is-not-set-up-properly-and-how-to-fix-it/) - Découvrez 3 signes clairs que votre configuration GA4 a besoin d’être revue en profondeur — car un tracking fiable est essentiel pour une bonne performance. - [Your Branded Search Spend Is Probably Too High](https://www.makeitbloom.com/blog/your-branded-search-spend-keywords-google-ads/) - Don't get stuck spending +70% of your search ads budget on branded keywords. Read our advice on how to approach bidding on your brand keywords. - [Vous dépensez probablement trop d'argent sur des mots-clés associés à votre marque](https://www.makeitbloom.com/blog/your-branded-search-spend-keywords-google-ads/) - Faut-il miser sur les mots-clés associés à sa marque (branded keywords) sur Google Ads? Voici le point de vue de notre VP média, incluant des études de cas. - [DV360 vs Google Ads: Which Platform is Right for Your Marketing Strategy?](https://www.makeitbloom.com/blog/dv360-vs-google-ads-which-platform-is-right-for-your-marketing-strategy/) - Explore the differences between DV360 and Google Ads. Learn which platform suits your media strategy, with a comparison table, use cases, and expert insights. - [DV360 vs Google Ads : Quelle plateforme convient le mieux à votre stratégie marketing?](https://www.makeitbloom.com/blog/dv360-vs-google-ads-which-platform-is-right-for-your-marketing-strategy/) - Comparez DV360 et Google Ads pour déterminer laquelle convient le mieux à votre stratégie marketing. Découvrez les différences, les cas d’usage et nos conseils. - [The Best Digital Marketing Newsletters](https://www.makeitbloom.com/blog/the-best-digital-marketing-newsletters/) - Whether you’re a brand manager, content creator, or curious entrepreneur, these are the digital marketing newsletters worth subscribing to. - [Top 6 des meilleures infolettres en marketing](https://www.makeitbloom.com/blog/the-best-digital-marketing-newsletters/) - Que tu sois gestionnaire de marque, créateur de contenu ou entrepreneur curieux, voici les infolettres marketing qu’on recommande. - [The Ultimate Guide to Consumer Insights](https://www.makeitbloom.com/blog/the-ultimate-guide-to-consumer-insights/) - The ultimate consumer insight guide where you'll learn what consumer insight information you need, where to find it, and what you can do with it once found. - [Comment optimiser votre SEO sur Amazon](https://www.makeitbloom.com/blog/how-to-optimize-your-seo-on-amazon/) - Voici comment mieux positionner organiquement vos produits sur Amazon. Apprenez-en plus sur le SEO pour les plateformes de commerce en ligne comme Amazon. - [Découvrez Polaris, notre nouvel outil de modélisation du mix média](https://www.makeitbloom.com/blog/introducing-polaris-blooms-proprietary-media-mix-modeling-tool/) - Polaris, notre outil de modélisation du mix média, permet d'avoir une vision plus nuancée de l'impact de chaque canal marketing dans une stratégie média. - [Les campagnes Performance Max de Google: explications, recommandations et résultats](https://www.makeitbloom.com/blog/our-thoughts-on-googles-performance-max-campaigns/) - Google a récemment lancé un nouveau type de campagne axée sur l'automatisation: Performance Max. Voici nos premières impressions et des résultats préliminaires. - [Brave: Le navigateur axé sur la protection de la vie privée](https://www.makeitbloom.com/blog/advertising-on-brave-a-privacy-first-browser/) - Donny Dvorin, VP des ventes chez Brave, un navigateur axé sur la protection de la vie privée nous explique ce qui le différencie des autres navigateurs. - [16 bonnes pratiques à suivre pour des annonces Pinterest efficaces](https://www.makeitbloom.com/blog/16-pinterest-ads-best-practices/) - La publicité Pinterest peut être une excellente tactique de marketing Web. Jetez un coup d'oeil à ces meilleures pratiques et ces exemples avant de vous lancer! - [16 Pinterest Ads Best Practices](https://www.makeitbloom.com/blog/16-pinterest-ads-best-practices/) - Your brand is looking to advertise on Pinterest? Take a look at these 16 Pinterest Ads best practices (with examples!) before you get started. - [Comment faire rayonner votre marque grâce aux publicités Netflix](https://www.makeitbloom.com/blog/netflix-advertising-for-brands-in-2025-targeting-format-cost/) - Vous songez à faire de la publicité sur Netflix? Explorez les opportunités publicitaires sur Netflix : coûts, formats, ciblage et tendances à connaître en 2025. - [How Your Brand Can Cozy up With Netflix Ads](https://www.makeitbloom.com/blog/netflix-advertising-for-brands-in-2025-targeting-format-cost/) - Thinking about advertising on Netflix? This blog breaks down everything you need to know, from Netflix targeting and ad formats to pricing and new features. - [Infographic: Roadmap For A Cookie-Less World](https://www.makeitbloom.com/blog/infographic-roadmap-for-a-cookie-less-world/) - Google pushed back the phasing of third-party cookies to 2023. Take advantage of this extended period to adequately prepare for the cookie deprecation. ➡️ - [Infographie : faire face à un monde sans cookies tiers](https://www.makeitbloom.com/blog/infographic-roadmap-for-a-cookie-less-world/) - Google a reporté l'élimination progressive des cookies tiers à 2023. Les entreprises doivent profiter de ce délai pour bien se préparer. Voir l'infographie. - [Comment les entreprises peuvent-elles se préparer au monde sans cookies tiers?](https://www.makeitbloom.com/blog/how-brands-can-prepare-for-the-phasing-out-of-third-party-cookies/) - La disparition progressive des cookies tiers affectera plusieurs facettes de votre stratégie numérique. Voici quelques conseils pour se préparer. - [How Brands Can Prepare For The Phasing Out Of Third Party Cookies](https://www.makeitbloom.com/blog/how-brands-can-prepare-for-the-phasing-out-of-third-party-cookies/) - The phasing out of third-party cookies will impact how brands use digital marketing to communicate with their audience. Here are some actionable items to prepare. - [Media Consumption: Gen Z vs Millennials](https://www.makeitbloom.com/blog/media-consumption-gen-z-vs-millennials/) - When it comes to Gen Z and Millennials, the contrast is especially stark—from preferred platforms to content formats and trust drivers. - [Consommation des médias : Gén Z vs Millennials](https://www.makeitbloom.com/blog/media-consumption-gen-z-vs-millennials/) - Quand on compare la Génération Z aux Millennials, les contrastes sont frappants : plateformes préférées, formats de contenu, sources de confiance… tout y passe. - [A Deep Dive into Google’s Demand Gen Campaigns](https://www.makeitbloom.com/blog/a-deep-dive-into-google-demand-gen-campaigns/) - Explore Google’s Demand Gen campaigns, designed to drive interest and action on visual platforms like YouTube and Display. - [Tout ce qu'il faut savoir sur les campagnes Demand Gen de Google](https://www.makeitbloom.com/blog/a-deep-dive-into-google-demand-gen-campaigns/) - Apprenez-en plus sur les nouvelles campagnes Demand Gen de Google: son objectif, ses particularités et notre point de vue (incluant une courte étude de cas)! - [Le pouvoir de Google et YouTube dans le parcours d’achat](https://www.makeitbloom.com/blog/the-power-of-google-and-youtube-in-the-shopping-journey/) - Google Search et YouTube jouent un rôle clé pour accompagner les consommateurs, de la découverte d’un produit jusqu’à l’achat. - [The Power of Google and YouTube in the Shopping Journey](https://www.makeitbloom.com/blog/the-power-of-google-and-youtube-in-the-shopping-journey/) - A recent study reinforced just how vital platforms like Google Search and YouTube are in guiding shoppers from discovery to purchase. - [How Many Marketing Emails is Too Many](https://www.makeitbloom.com/blog/how-many-marketing-emails-is-too-many/) - Sending too many emails can annoy your audience, leading to unsubscribes or spam complaints, while sending too few may result in missed opportunities. - [Combien de courriels marketing, c’est trop ?](https://www.makeitbloom.com/blog/how-many-marketing-emails-is-too-many/) - Le email marketing, c’est super efficace… mais encore faut-il ne pas en abuser. Rester présent dans la boîte de réception sans être gossant, c’est un art. - [10 Questions to Ask Your Marketing Agency](https://www.makeitbloom.com/blog/10-questions-to-ask-your-marketing-agency/) - Picking a marketing agency is kind of a big deal. The right agency can help you grow, but the wrong one? That can be an expensive headache. - [10 Questions à poser à votre agence marketing](https://www.makeitbloom.com/blog/10-questions-to-ask-your-marketing-agency/) - Choisir une agence marketing, c’est une grosse décision. Une bonne agence peut aider votre entreprise à grandir. Une mauvaise agence? Ça peut coûter cher. - [A Guide to Digital Marketing for CPG Brands](https://www.makeitbloom.com/blog/digital-marketing-agency-for-cpg-brands/) - CPG marketing is tough—high competition, low loyalty, and tight margins. Here’s how our marketing agency drives growth for consumer packaged goods companies. - [Le marketing pour les biens de consommation (CPG)](https://www.makeitbloom.com/blog/digital-marketing-agency-for-cpg-brands/) - Les marques de biens de consommation (CPG) font face à plusieurs défis en marketing. Voici quelques approches stratégiques qui peuvent vous aider. - [How to Audit Your Google Ads Like a Pro (And Boost ROI)](https://www.makeitbloom.com/blog/how-to-audit-your-google-ads-like-a-pro-and-boost-roi/) - To maximize your ROI, regular audits are essential. It helps identify inefficiencies, uncover new opportunities, and fine-tune your strategy for performance. - [Comment auditer vos Google Ads comme un.e pro (et booster votre ROI)](https://www.makeitbloom.com/blog/how-to-audit-your-google-ads-like-a-pro-and-boost-roi/) - Un audit structuré permet d’identifier les inefficacités, de découvrir de nouvelles opportunités et d’optimiser votre stratégie pour de meilleurs résultats. - [Voir plus loin que le tracking: ETL, entrepôts de données, activation et tableaux de bord](https://www.makeitbloom.com/blog/youve-set-up-website-tracking-now-what/) - Quoi faire après avoir implémenté le suivi des conversions et GA4 sur son site Web? ETL, entrepôt de données, activation et rapports. On démêle tout ça! - [SEO for AI: Elevating Your Digital Visibility in the Generative AI Era](https://www.makeitbloom.com/blog/seo-for-ai-elevating-your-digital-visibility-in-the-generative-ai-era/) - AI search changes how content is ranked and delivered. The time to act is now, before your competitors secure AI-driven visibility ahead of you. - [SEO et IA : Maximisez votre visibilité à l’ère de l’intelligence artificielle](https://www.makeitbloom.com/blog/seo-for-ai-elevating-your-digital-visibility-in-the-generative-ai-era/) - Le web propulsé par l’intelligence artificielle est déjà là. Si votre contenu n’est pas optimisé, vous risquez de voir votre trafic et vos conversions chuter. - [Bloom has been named a 2025 Google Premier Partner](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2025-google-premier-partner/) - We earned the Premier Partner status in 2016, and nearly a decade later, we’re proud to still be recognized as a Google Premier Partner for 2025. - [L'agence Bloom nommée Google Premier Partner 2025](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2025-google-premier-partner/) - Bloom a obtenu le statut Premier en 2016. Presque dix ans plus tard, en 2025, nous recevons toujours, année après année, la distinction Google Premier Partner. - [Votre site web a BESOIN de Google Search Console: Voici pourquoi. (Exemple concret inclus)](https://www.makeitbloom.com/fr/blog/votre-site-web-a-besoin-de-google-search-console-voici-pourquoi-exemple-concret-inclus/) - Si ton site web n'est pas connecté à Google Search Console, tu passes à côté de données précieuses et d'opportunités d'améliorer ta visibilité. - [Why Your Website NEEDS Google Search Console (And a Real-World Example)](https://www.makeitbloom.com/blog/why-your-website-needs-google-search-console-and-a-real-world-example/) - If your website isn't connected to Google Search Console, you're missing out on valuable data and opportunities to improve your search visibility. - [Brand vs. Performance: Unlocking the Right Mix for Business Success](https://www.makeitbloom.com/blog/brand-vs-performance-unlocking-the-right-mix-for-business-success/) - Brand marketing builds long-term equity, while performance marketing drives immediate results—but how do you strike the right balance? - [Marque vs. Performance : Trouver le bon équilibre pour réussir](https://www.makeitbloom.com/blog/brand-vs-performance-unlocking-the-right-mix-for-business-success/) - Le marketing de marque construit une valeur à long terme, tandis que le marketing de performance génère des résultats immédiats. Comment trouver un équilibre ? - [14 Design Best Practices For Display Ads](https://www.makeitbloom.com/blog/14-design-best-practices-for-display-ads-with-examples-2025/) - Our digital marketing agency shares 14 best practices, with examples, for designing powerful and effective Google Display ads in 2025. Read now! - [Les bannières Web: 14 bonnes pratiques (avec exemples!)](https://www.makeitbloom.com/blog/14-design-best-practices-for-display-ads-with-examples-2025/) - Découvrez 14 bonnes pratiques (avec des exemples !) pour concevoir des bannières publicitaires efficaces sur Google Ads, en 2025. - [Marketing analytique pour les nuls: Un guide complet](https://www.makeitbloom.com/blog/marketing-analytics-101-how-to-track-measure-your-marketing-efforts/) - Parlons d'analytique marketing. Cela peut sembler complexe, mais pas d'inquiétude, nous allons simplifier les choses. Pas de jargon complexe, juste l'essentiel. - [Drive Consideration and Stay Top of Mind with These 5 Proven Mid-Funnel Marketing Tactics](https://www.makeitbloom.com/blog/drive-consideration-and-stay-top-of-mind-with-these-5-proven-mid-funnel-marketing-tactics/) - Is mid-funnel marketing still relevant? How to drive consideration in today's marketing landscape? Check out our tips and tricks (with examples)! - [Cinq tactiques de marketing « mid-funnel » pour accroître la considération envers votre marque](https://www.makeitbloom.com/blog/drive-consideration-and-stay-top-of-mind-with-these-5-proven-mid-funnel-marketing-tactics/) - Le marketing mid-funnel est-il toujours pertinent? Comment encourager la considération en 2025? Découvrez des stratégies avec exemples concrets ici! - [Rédiger des OKR marketing pertinents pour 2025 (avec des exemples)](https://www.makeitbloom.com/blog/how-to-write-meaningful-marketing-okrs-with-examples/) - Apprenez à définir vos objectifs marketing, à identifier les résultats clés qui prouvent le succès et à préparer votre équipe pour une année productive! - [How to Write Meaningful Marketing OKRs in 2025 (with Examples)](https://www.makeitbloom.com/blog/how-to-write-meaningful-marketing-okrs-with-examples/) - Learn how to define your marketing objectives, pinpoint the key results that prove success, and set your team up for a productive and impactful year! - [The Ultimate Email Marketing Audit Checklist](https://www.makeitbloom.com/blog/the-ultimate-email-marketing-audit-checklist/) - Our audit checklist covers 50 points across 6 key areas to make sure you’re getting the most out of your email marketing efforts. - [La liste ultime pour un audit de marketing par courriel](https://www.makeitbloom.com/blog/the-ultimate-email-marketing-audit-checklist/) - Notre liste de vérification couvre 50 points répartis sur 6 sections, pour être certains que vous tirez le maximum de vos efforts en marketing par courriel. - [Comment les ventes et le marketing peuvent s’aligner pour stimuler la croissance](https://www.makeitbloom.com/blog/hey-marketing-heres-how-to-better-support-sales-goals-and-drive-growth/) - Quand les ventes et le marketing travaillent main dans la main, des choses incroyables peuvent se produire — ou du moins, c’est l’objectif. - [Hey Marketing, Here’s How to Better Support Sales Goals and Drive Growth](https://www.makeitbloom.com/blog/hey-marketing-heres-how-to-better-support-sales-goals-and-drive-growth/) - When sales and marketing work together, magic happens—or at least it should. But in the fast-paced world of B2B, these 2 teams often find themselves misaligned. - [Best Practices and 2025 Trends for Social Media Creative Design](https://www.makeitbloom.com/blog/best-practices-and-2025-trends-for-social-media-creative-design/) - Quality, Quantity & Creativity: Here's why social media design matters and how to make that digital magic happen. Read more! - [7 Google Ads Best Practices in 2025](https://www.makeitbloom.com/blog/7-google-ads-best-practices-in-2025/) - Bloom sums up the 7 major updates and best practices required to smooth sail through your 2025 Google Ads strategy, whether you're an e-commerce or a B2B brand. - [11 Best Practices to Create Effective Video Ads in 2025](https://www.makeitbloom.com/blog/11-best-practices-to-create-effective-video-ads/) - Check out our 11 best practices for creating video ads that resonate with your target audience (with examples from brands we love)! - [2025 B2B Video Marketing Trends](https://www.makeitbloom.com/blog/b2b-video-marketing-trends/) - Trying to improve your inbound marketing strategy? Keep these B2B video marketing trends in mind in 2025. - [Design graphique pour les médias sociaux: meilleures pratiques et tendances 2025 (avec exemple!)](https://www.makeitbloom.com/blog/best-practices-and-2025-trends-for-social-media-creative-design/) - Découvrez les meilleures pratiques en matière de design graphique et de création de contenu sur les médias sociaux ainsi que les tendances 2025 (avec exemples). - [7 meilleures pratiques à suivre sur Google Ads en 2025](https://www.makeitbloom.com/blog/7-google-ads-best-practices-in-2025/) - Bloom vous facilite la vie en résumant les meilleures pratiques à mettre en place pour obtenir de bons résultats sur Google Ads en 2025. - [Les tendances 2025 en marketing vidéo pour les entreprises B2B](https://www.makeitbloom.com/blog/b2b-video-marketing-trends/) - Si vous souhaitez incorporer plus de vidéos dans votre stratégie marketing, voici quelques tendances à prendre en considération en 2025. - [Formats et dimensions des publicités sur les médias sociaux et Google en 2025](https://www.makeitbloom.com/blog/digital-ads-specs-for-search-and-social-2025/) - Aide-mémoire qui résume les différentes tailles et formats à utiliser pour des pubs sur YouTube, Facebook, Instagram, Snapchat, Google, TikTok, et Pinterest. - [Digital Ads Specs for Search and Social 2025](https://www.makeitbloom.com/blog/digital-ads-specs-for-search-and-social-2025/) - Our designers have prepared a short guide with recommended sizes and ratios for each advertising platform. Check it out here! - [Marketing analytique et suivi des utilisateurs en 2025 : comprendre les enjeux et s'adapter](https://www.makeitbloom.com/blog/the-digital-marketing-measurement-and-tracking-revolution-navigating-the-2025-landscape/) - Mesurer les performances et suivre les actions des utilisateurs sur le Web est devenue complexe. Voici un portrait de la situation et comment s'adapter. - [Comment élaborer une stratégie Threads](https://www.makeitbloom.com/blog/how-to-develop-a-threads-strategy/) - Threads est une excellente opportunité pour la majorité des entreprises/créateurs qui souhaitent se démarquer et étendre leur présence numérique. - [How To Develop a
Threads Strategy](https://www.makeitbloom.com/blog/how-to-develop-a-threads-strategy/) - We do believe Threads is a great opportunity for the majority of companies/creators who want to stand out and expand their digital presence. - [Canadian Brands to Watch Out for in 2025](https://www.makeitbloom.com/blog/canadian-brands-to-watch-out-for-in-2025/) - These Canadian brands are more than just businesses—they’re innovators, disruptors, and leaders in their respective fields. - [Marques canadiennes à surveiller en 2025](https://www.makeitbloom.com/blog/canadian-brands-to-watch-out-for-in-2025/) - Ces marques canadiennes ne sont pas seulement des entreprises : ce sont des innovateurs, des perturbateurs et des leaders dans leurs domaines respectifs. - [Les médias sociaux en B2B: stratégie, tendances et idées de contenu (avec exemples)!](https://www.makeitbloom.com/blog/b2b-social-media-strategies-trends-and-content-ideas-for-2025/) - Découvrez comment élaborer une stratégie médias sociaux en B2B grâce à des conseils, des tendances et des exemples de compagnies qu'on aime! - [Ce que vous avez manqué sur Google Ads en 2024 (et un aperçu de 2025)](https://www.makeitbloom.com/blog/what-you-missed-on-google-ads-in-2024-and-a-sneak-peek-at-2025/) - 2024 a été une année transformative pour Google Ads, avec des mises à jour apportant des exclusions de marques, l'expansion des URL et des assets améliorés. - [What You Missed on Google Ads in 2024 (and a Sneak Peek at 2025)](https://www.makeitbloom.com/blog/what-you-missed-on-google-ads-in-2024-and-a-sneak-peek-at-2025/) - 2024 has been a transformative year for Google Ads, with updates that provide brand exclusions, URL expansion, and enhanced assets. Let's dive in. - [Forget 2025 Digital Marketing Trends, Focus on These 7 Marketing Fundamentals Instead](https://www.makeitbloom.com/blog/forget-2025-digital-marketing-trends-focus-on-these-7-marketing-fundamentals-instead/) - Instead of trying to predict what might happen in the digital marketing world in 2025, Bloom shares 7 marketing essentials that we know will drive growth. - [Oubliez les tendances 2025, concentrez-vous sur ces 7 essentiels en marketing numérique](https://www.makeitbloom.com/blog/forget-2025-digital-marketing-trends-focus-on-these-7-marketing-fundamentals-instead/) - Les tendances marketing Web 2025, c'est le fun, mais on préfère partager des essentiels qui seront nécessaire pour accélérer votre croissance. - [Comment faire de la publicité sur Hulu](https://www.makeitbloom.com/blog/how-to-advertise-on-hulu/) - Avec des campagnes publicitaires à partir de seulement 500 $, Hulu propose une option abordable pour les entreprises de toutes tailles. - [How To Advertise on Hulu](https://www.makeitbloom.com/blog/how-to-advertise-on-hulu/) - With ad pricing starting at just $500 per campaign, Hulu offers an affordable advertising option for businesses of all sizes. - [B2B Social Media: Strategies, Trends, and Content Ideas for 2025](https://www.makeitbloom.com/blog/b2b-social-media-strategies-trends-and-content-ideas-for-2025/) - Discover how to build a powerful B2B social media strategy with insights into 2025 trends, content ideas, and examples from brands we love! - [The Email Marketing Journey (with examples!)](https://www.makeitbloom.com/blog/the-email-marketing-journey-with-examples/) - Email marketing is all about patience and persistence. It’s not just about the sale, but about fostering meaningful relationships with your audience over time. - [Le parcours consommateur en email marketing (avec des exemples !)](https://www.makeitbloom.com/blog/the-email-marketing-journey-with-examples/) - Le marketing par courriel exige de la patience et de la constance. Il ne s’agit pas uniquement de générer des ventes, mais de construire des relations durables. - [TikTok’s New Search Ads: A Game-Changer for Digital Advertising](https://www.makeitbloom.com/blog/tiktoks-new-search-ads-a-game-changer-for-digital-advertising/) - TikTok just made a big move. Let’s dive into why this is important and how it could change the way brands approach search. - [Les TikTok Search Ads : Un game-changer pour les annonceurs](https://www.makeitbloom.com/blog/tiktoks-new-search-ads-a-game-changer-for-digital-advertising/) - TikTok devient rapidement un acteur majeur dans le monde des annonces de recherche, et sa Search Ads Campaign pourrait offrir des opportunités pour les marques. - [Guide complet sur le marketing d'influence: budget, KPIs, stratégie et plus](https://www.makeitbloom.com/blog/the-complete-influencer-marketing-playbook-from-budgeting-to-kpis-and-beyond/) - Le marketing d'influence est aujourd'hui l'une des tactiques les plus efficaces en marketing. En effet, l'impact des influenceurs sur le comportement des consommateurs est indéniable: près de la moitié des consommateurs (49 %) achètent sous l’influence de publications au moins une fois par mois, et 86 % ont déjà fait un achat grâce à un - [The Complete Influencer Marketing Playbook: From Budgeting to KPIs and Beyond](https://www.makeitbloom.com/blog/the-complete-influencer-marketing-playbook-from-budgeting-to-kpis-and-beyond/) - From selecting influencers to tracking metrics, this guide covers key steps and examples to ensure your influencer campaigns deliver results. - [Guide pour mieux comprendre les tarifs d’agence marketing](https://www.makeitbloom.com/blog/understanding-marketing-agency-pricing-models/) - Curieux de savoir comment les agences de marketing facturent leurs services et quels sont les modèles de tarification? Voici notre approche . - [Understanding Marketing Agency Pricing Models](https://www.makeitbloom.com/blog/understanding-marketing-agency-pricing-models/) - Wondering how marketing agencies determine their pricing? This guide breaks down how agency pricing works and offers real-life examples of how Bloom manages it. - [Google Merchant Center: A Comprehensive Guide](https://www.makeitbloom.com/blog/google-merchant-center-a-comprehensive-guide/) - Now more than ever, retailers need to make sure their products are easy to find online. Google Merchant Center (GMC) is here to help with that. - [Google Merchant Center : Le guide incontournable](https://www.makeitbloom.com/blog/google-merchant-center-a-comprehensive-guide/) - De nos jours, les commerçants doivent s'assurer que leurs produits sont faciles à trouver en ligne. Et c'est là que Google Merchant Center (GMC) entre en jeu. - [The Marketing Funnel is Dead. Long Live the Marketing Loop.](https://www.makeitbloom.com/blog/the-marketing-funnel-is-dead-long-live-the-marketing-loop/) - If you’re still clinging to the old funnel model, it’s time to evolve. Embrace the Marketing Loop and discover a new way to connect with your audience. - [L’entonnoir marketing est mort. Voici le loop marketing.](https://www.makeitbloom.com/blog/the-marketing-funnel-is-dead-long-live-the-marketing-loop/) - Si on est encore attaché au vieux modèle de l'entonnoir, il est temps d’évoluer. Adoptez le Loop Marketing et découvrez une nouvelle façon de connecter. - [Tendances et insights: Planifier votre stratégie marketing du temps des fêtes 2024](https://www.makeitbloom.com/blog/2024-holiday-marketing-trends-you-cant-ignore/) - Voici les tendances qui influenceront le comportement des consommateurs durant le temps des fêtes. Utilisez ces insights pour planifier une stratégie marketing. - [2024 Holiday Marketing: Trends You Can’t Ignore](https://www.makeitbloom.com/blog/2024-holiday-marketing-trends-you-cant-ignore/) - Bloom gathered insights from industry leaders to paint a clear picture of this year’s holiday marketing landscape. Check out these 2024 holiday shopping trends. - [5 Marketing and Advertising Podcasts Our Team Can’t Stop Listening To](https://www.makeitbloom.com/blog/5-marketing-and-advertising-podcasts-our-team-cant-stop-listening-to/) - Level up your marketing skills, get inspired by success stories, or dive deep into the latest trends, these five podcasts are a must-listen. - [Les 5 podcasts indispensables en marketing et publicité](https://www.makeitbloom.com/blog/5-marketing-and-advertising-podcasts-our-team-cant-stop-listening-to/) - Pour améliorer vos compétences en marketing, trouver de l'inspiration ou plonger dans les dernières tendances, ces cinq podcasts sont incontournables. - [Is Affiliate Marketing a Legitimate Marketing Tactic?](https://www.makeitbloom.com/blog/is-affiliate-marketing-a-legitimate-marketing-tactic/) - Although it is a very popular marketing tactic that has been around for years. Sometimes, it feels like affiliate marketing gets a bad rep. - [Le marketing d'affiliation est-il une tactique marketing légitime ?](https://www.makeitbloom.com/blog/is-affiliate-marketing-a-legitimate-marketing-tactic/) - Le marketing d'affiliation est une tactique populaire depuis des années, mais il semble avoir une mauvaise réputation. Mais pourquoi ? On en discute. - [L'importance accrue du contenu de qualité en SEO en relation avec la dernière mise à jour générale de Google de Mars 2024](https://www.makeitbloom.com/blog/the-increased-importance-of-quality-content-in-seo-in-relation-to-googles-latest-core-update-of-march-2024/) - La stratégie SEO est une approche à long terme. Des positions stables apportent toujours plus de bénéfices que des résultats éphémères. - [The Increased Importance of Quality Content in SEO in Relation to Google's Latest Core Update of March 2024](https://www.makeitbloom.com/blog/the-increased-importance-of-quality-content-in-seo-in-relation-to-googles-latest-core-update-of-march-2024/) - It is important to remember that SEO strategy is a long-term approach. Stable positions always bring more benefits than fleeting results. - [Spy Like a Pro: Mastering Google Ads Competitor Analysis in 2024](https://www.makeitbloom.com/blog/spy-like-a-pro-mastering-google-ads-competitor-analysis/) - Read our digital marketing agency’s best tips to create a comprehensive Google Ads competitor research, including our favourite Google Ads spy tools! - [Comment réaliser une analyse concurrentielle sur Google Ads en 2024?](https://www.makeitbloom.com/blog/spy-like-a-pro-mastering-google-ads-competitor-analysis/) - À quoi ressemblent la stratégie et les publicités de vos concurrents sur Google Ads? Découvrez nos trucs pour réaliser une bonne analyse compétitive! - [Google annonce une taxe de 2,5 % sur les dépenses publicitaires au Canada](https://www.makeitbloom.com/blog/google-announces-new-2-5-digital-service-tax-for-canadian-media-spend/) - Google a informé ses clients qu’à partir du 1er octobre 2024, ceux-ci devront payer une taxe de 2.5% sur leurs dépenses publicitaires. - [Google Announces New 2.5% Digital Service Tax for Canadian Media Spend](https://www.makeitbloom.com/blog/google-announces-new-2-5-digital-service-tax-for-canadian-media-spend/) - In a recent development that will impact many businesses, Google is set to implement a new 2.5% "digital service tax" (DST) starting October 1st, 2024. - [Beginner’s Guide to Google’s DSP, DV360](https://www.makeitbloom.com/blog/beginners-guide-to-googles-dv360/) - Guide on Google's DV360 (Display and Video 360), one of the most popular and powerful programmatic platform. Costs | Creatives | Audiences | Budgets | Bids - [11 conseils pour créer une publicité vidéo efficace](https://www.makeitbloom.com/blog/11-best-practices-to-create-effective-video-ads/) - Découvrez nos 11 meilleures pratiques pour créer des annonces vidéos sur TikTok, Instagram, YouTube, qui résonnent avec votre public cible (avec exemples)! - [Introduction à DV360, la plateforme programmatique de Google](https://www.makeitbloom.com/blog/beginners-guide-to-googles-dv360/) - Découvrez la puissance de DV360, la plateforme programmatique de Google. Coûts | Annonces | Audiences | Budgets | Enchères - [Google’s Value-Based Bidding: Shift The Focus From Volume To Value](https://www.makeitbloom.com/blog/googles-value-based-bidding-shift-the-focus-from-volume-to-value/) - Google’s value-based bidding combine with offline conversion tracking means that lead gen businesses can shift the focus from volume to value. Learn more! - [Value-Based Bidding de Google: Miser sur la valeur des conversions plutôt que la quantité](https://www.makeitbloom.com/blog/googles-value-based-bidding-shift-the-focus-from-volume-to-value/) - Combiner les enchères basées sur la valeur (Value-Based Bidding) et le suivi des conversions hors ligne pour de meilleurs résultats en génération de prospects. - [What Google’s Decision to Cancel Third-Party Cookie Deprecation Means for Marketers](https://www.makeitbloom.com/blog/what-googles-decision-to-cancel-third-party-cookie-deprecation-means-for-marketers/) - The cookie apocalypse is cancelled. Google won’t be removing third-party cookies from Chrome. Here's what this means for marketers. - [Google revient sur sa décision d’éliminer les cookies tiers: les impacts en marketing](https://www.makeitbloom.com/blog/what-googles-decision-to-cancel-third-party-cookie-deprecation-means-for-marketers/) - L'apocalypse du third-party cookie n'aura pas lieu. Notre agence marketing fait un retour sur les événements et présente les impacts de la décision de Google. - [How to Advertise on Prime Video: A Comprehensive Guide](https://www.makeitbloom.com/blog/how-to-advertise-on-prime-video-a-comprehensive-guide/) - With the ever-increasing demand for streaming content, advertisers can reach global audiences at scale, while users watch their favorite TV shows and movies. - [Comment faire de la publicité sur Prime Video : un guide complet](https://www.makeitbloom.com/blog/how-to-advertise-on-prime-video-a-comprehensive-guide/) - La publicité sur Prime Video offre une opportunité unique d'atteindre des publics engagés grâce à une plateforme qui s'intègre au puissant écosystème d'Amazon. - [A+ Insights to Ace your 2024 Back-To-School Marketing Campaign](https://www.makeitbloom.com/blog/back-to-school-marketing-campaign-2024/) - Uncover important consumer trends and practical insights that can help shape your digital marketing strategy for back-to-school. - [Six tendances marketing à surveiller pour la rentrée scolaire 2024](https://www.makeitbloom.com/blog/back-to-school-marketing-campaign-2024/) - Découvrez nos recommandations marketing basées sur les dernières tendances et le comportement des consommateurs pour la rentrée scolaire 2024. - [How To Write a Request For Proposal (RFP) To A Digital Marketing Agency](https://www.makeitbloom.com/blog/how-to-make-a-request-for-proposal-to-an-agency/) - Writing a strong request for proposal to a digital marketing agency can be difficult to navigate. Use our step by step guide for a winning RFP. Learn more. - [Bloom's 2021 Year in Review](https://www.makeitbloom.com/blog/bloom-2021-year-in-review/) - Before we countdown the year, let's revisit some of our most memorable moments of 2021 for our digital marketing agency. - [Lead Lifecycle Management: Choosing the right tactics for every step in the customer journey](https://www.makeitbloom.com/blog/lead-lifecycle-management-choosing-the-right-tactics-for-every-step-in-the-customer-journey/) - Take a look at every stage in the sales and marketing funnel and see which tools and marketing tactics might help you build a solid lead generation strategy. - [Get The Most Out Of Your Digital Media Budget This Holiday Season](https://www.makeitbloom.com/blog/get-the-most-out-of-your-digital-media-budget-this-holiday-season/) - See our proven digital media strategy that can help ecommerce brands get the most out of their advertising dollars this holiday shopping season! - [Présentation de Google SGE : Révolutionner l'Expérience de Recherche](https://www.makeitbloom.com/blog/introduction-to-google-sge-revolutionizing-the-search-experience/) - Cette nouveauté ajoutée à la page de résultats du Google promet de révolutionner la manière dont les utilisateurs interagissent avec les résultats de recherche. - [Introduction to Google SGE: Revolutionizing the Search Experience](https://www.makeitbloom.com/blog/introduction-to-google-sge-revolutionizing-the-search-experience/) - This addition to the SERP promises to revolutionize how users interact with search results and how businesses optimize their online presence. - [How To Leverage Full Funnel Strategies for Affiliate Marketing](https://www.makeitbloom.com/blog/how-to-leverage-full-funnel-strategies-for-affiliate-marketing/) - A full-funnel strategy in affiliate marketing goes beyond mere tactics—it's a comprehensive approach that nurtures potential customers. - [Comment optimiser l'entonnoir de conversion pour le marketing d'affiliation](https://www.makeitbloom.com/blog/how-to-leverage-full-funnel-strategies-for-affiliate-marketing/) - Une stratégie d'entonnoir dans le marketing d'affiliation est une approche globale qui nourrit les clients potentiels depuis la première prise de conscience. - [Le scoop sur les normes d'expéditeur de courriels DMARC 2024 de Google + Yahoo](https://www.makeitbloom.com/blog/google-yahoos-2024-email-sender-dmarc-regulations/) - En octobre 2023, Google et Yahoo ont annoncé de nouvelles exigences pour les expéditeurs visant à protéger les destinataires contre les courriels indésirables. - [The Scoop on Google + Yahoo's 2024 Email Sender DMARC Requirements](https://www.makeitbloom.com/blog/google-yahoos-2024-email-sender-dmarc-regulations/) - In October 2023, Google and Yahoo announced new sender requirements aimed at protecting recipients from unwanted emails. The regulations are now in effect. - [Les 5 nouveautés Google My Business](https://www.makeitbloom.com/blog/the-5-new-features-of-google-my-business/) - Le SEO local est en constante évolution et nous restons à l’affût des dernières avancées pour toujours servir nos clients dans la gestion de leur fiche locale. - [The 5 New Features of Google My Business](https://www.makeitbloom.com/blog/the-5-new-features-of-google-my-business/) - Local SEO is constantly evolving, and we're always on the lookout for the latest advances to help our customers manage their local listings. - [3 raisons de faire de la publicité sur Disney+](https://www.makeitbloom.com/blog/3-reasons-why-you-should-advertise-on-disney/) - Notre partenariat nous permet de bénéficier de tarifs exclusifs sur la plateforme, offrant ainsi un excellent rapport qualité-prix pour votre investissement. - [3 Reasons Why You Should Advertise on Disney+](https://www.makeitbloom.com/blog/3-reasons-why-you-should-advertise-on-disney/) - Disney+ serves as a gateway to reach a broader audience immersed in the world's most premium content. Whether it's the expected or the unexpected content. - [Google annonce un changement majeur dans les Core Web Vitals : Adieu FID, bonjour INP !](https://www.makeitbloom.com/blog/google-announces-a-major-change-in-core-web-vitals-goodbye-fid-hello-inp/) - Le FID sera remplacé par l'INP (Interaction to Next Paint), se concentrant sur la réactivité dès l'arrivée des utilisateurs sur un site. - [Google announces a major change in Core Web Vitals: Goodbye FID, hello INP!](https://www.makeitbloom.com/blog/google-announces-a-major-change-in-core-web-vitals-goodbye-fid-hello-inp/) - The FID (First Input Delay) will give way to INP (Interaction to Next Paint), which will focus on users' arrival on a site. - [How To Export Your Google Analytics Universal Data Before It’s Completely Gone.](https://www.makeitbloom.com/blog/how-to-export-your-google-analytics-universal-data-before-its-completely-gone/) - In this article, we’ll be sharing a few solutions so your business can still see and use your Universal Analytics data for years to come. - [Gardez un œil sur ces 12 entreprises canadiennes en 2024](https://www.makeitbloom.com/blog/keep-an-eye-on-these-12-canadian-companies-in-2024/) - Découvrez 12 compagnies canadiennes qui, selon nous, représenteront l'ingéniosité de l'esprit entrepreneurial canadien dans la prochaine année. En savoir plus! - [Keep an Eye on These 12 Canadian Companies in 2024](https://www.makeitbloom.com/blog/keep-an-eye-on-these-12-canadian-companies-in-2024/) - Discover 12 Canadian companies that we believe will represent the ingenuity of the Canadian entrepreneurial spirit in the coming year. Find out more now! - [How to Optimize Your SEO on Amazon](https://www.makeitbloom.com/blog/how-to-optimize-your-seo-on-amazon/) - Effective SEO isn't just about visibility—it's the lifeline for your products, influencing sales and success. Uncover our expert tips for success on Amazon. - [Black Friday: 5 conseils pour Google Ads](https://www.makeitbloom.com/blog/black-friday-5-google-ads-tips-for-success/) - La publicité aide les acheteurs à économiser et s'assure que vos marques restent en tête pendant la folie du magasinage du Black Friday. - [Black Friday: 5 Google Ads Tips for Success](https://www.makeitbloom.com/blog/black-friday-5-google-ads-tips-for-success/) - Black Friday embraces the global shopping craze, making advertising key for businesses to shine and connect with savvy shoppers. - [What's a CMP and Why You Need One](https://www.makeitbloom.com/blog/whats-a-cmp-and-why-you-need-one/) - Didomi supports businesses in creating exceptional Privacy User Experiences that honor decisions and empower individuals to manage their data. - [Qu'est-ce qu'un CMP et pourquoi en avez-vous besoin ?](https://www.makeitbloom.com/blog/whats-a-cmp-and-why-you-need-one/) - Une plateforme de gestion du consentement (CMP) vous permet de gérer l'autorisation des visiteurs de votre site afin de collecter et utiliser leurs données. - [Why You Should Transition to Klaviyo](https://www.makeitbloom.com/blog/why-you-should-transition-to-klaviyo/) - Ready to take your marketing strategy to the next level? Explore the endless possibilities with Klaviyo. A true game changer for e-commerce businesses. - [Pourquoi passer à Klaviyo ?](https://www.makeitbloom.com/blog/why-you-should-transition-to-klaviyo/) - Prêt à faire passer votre stratégie marketing à la vitesse supérieure ? Explorez les possibilités infinies offertes par Klaviyo. - [Law 25: How To Adapt Your Data Marketing Strategies](https://www.makeitbloom.com/blog/law-25-how-to-adapt-your-data-marketing-strategies/) - The challenges brought by Law 25 will inevitably affect the analysis and the efficacy of marketing campaigns. What should you do now? - [Loi 25 : Comment adapter vos stratégies de marketing des données](https://www.makeitbloom.com/blog/law-25-how-to-adapt-your-data-marketing-strategies/) - Les défis présentés par la Loi 25 affecteront inévitablement les analyses et l'efficacité des campagnes de marketing. Que faire ? - [L'ABC des Dynamic Search Ads de Google](https://www.makeitbloom.com/blog/the-abcs-of-googles-dynamic-search-ads/) - Elles utilisent le contenu de votre propre site web pour déterminer à qui afficher les annonces et ce qu'elles doivent contenir. - [The ABCs of Google’s Dynamic Search Ads](https://www.makeitbloom.com/blog/the-abcs-of-googles-dynamic-search-ads/) - The search engine will grab a relevant page from your site and create an ad that matches the search. Your ads will adapt to what people are looking for! - [Comment trouver des idées de contenu médias sociaux](https://www.makeitbloom.com/blog/how-to-find-content-ideas-for-social-media/) - Trouver de nouvelles idées chaque mois peut s'avérer un véritable défi, nous avons demandé à nos experts en médias sociaux de nous donner quelques conseils. - [How To Find Content Ideas For Social Media](https://www.makeitbloom.com/blog/how-to-find-content-ideas-for-social-media/) - Coming up with new ideas every month can be quite the challenge, we asked our social media experts for some tips and here’s what they had to say. - [7 meilleures pratiques pour rédiger des articles de blogue captivants et optimisés pour le référencement (SEO)](https://www.makeitbloom.com/blog/7-best-practices-for-writing-engaging-and-seo-friendly-blog-posts/) - Oui, les blogues sont toujours d'actualité en 2023. Mais, rédiger un article performant sur les moteurs de recherche demande expertise et créativité. - [Loi 25: Pourquoi installer une Plateforme de gestion du consentement](https://www.makeitbloom.com/blog/law-25-why-you-need-a-consent-management-platform/) - Pour vous conformer à la Loi 25 et vous faciliter la vie, vous devriez envisager travailler avec une Plateforme de gestion du consentement. Pourquoi ? - [Law 25: Why You Need a Consent Management Platform](https://www.makeitbloom.com/blog/law-25-why-you-need-a-consent-management-platform/) - CMPs are designed to give consumers more control and a better understanding of how their personal information is handled. - [Comment exporter vos données Google Analytics Universal avant de les perdre](https://www.makeitbloom.com/blog/how-to-export-your-google-analytics-universal-data-before-its-completely-gone/) - Quelques solutions pour que votre entreprise puisse continuer à voir et à utiliser les données d'Universal Analytics pour les années à venir. - [7 Best Practices for Writing Engaging and SEO-Friendly Blog Posts](https://www.makeitbloom.com/blog/7-best-practices-for-writing-engaging-and-seo-friendly-blog-posts/) - Is blogging still relevant in 2023? Yes, it is. However, crafting engaging blog posts that attract web traffic demands skill and creativity. Read our top tips. - [Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool](https://www.makeitbloom.com/blog/introducing-polaris-blooms-proprietary-media-mix-modeling-tool/) - Marketers lack confidence in data. Bloom introduces Polaris, a media mix modeling tool, to optimize marketing efforts and provide accurate insights. - [6 étapes pour créer des publicités pour les fêtes](https://www.makeitbloom.com/blog/6-steps-to-create-standout-ads-this-holiday-season/) - Référez-vous à ces 6 étapes lorsque vous serez dans le processus de concevoir vos publicités en lien avec le Black Friday et/ou le temps des fêtes 2022. - [5 stratégies marketing pour plaire à la génération Z](https://www.makeitbloom.com/blog/the-top-5-strategies-for-marketing-to-gen-z/) - Cet article de blogue démontre 5 stratégies simples que vous pouvez mettre en œuvre dans vos campagnes marketing pour capter l'attention de la génération Z. - [Le marketing d’influence, au delà de la notoriété](https://www.makeitbloom.com/blog/influencer-marketing-beyond-just-brand-awareness/) - Nous examinons comment les marques peuvent améliorer leur stratégie de marketing d'influence pour accroître la notoriété de leur marque ET générer les ventes. - [6 Steps To Create Standout Ads This Holiday Season](https://www.makeitbloom.com/blog/6-steps-to-create-standout-ads-this-holiday-season/) - Read 6 steps to create click-worthy digital ads to drive sales this holiday season + check out our inspiration board with examples from brand we love! - [The Top 5 Strategies for Marketing to Gen-Z](https://www.makeitbloom.com/blog/the-top-5-strategies-for-marketing-to-gen-z/) - In this blog, we break down the 5 easy strategies you can implement in your marketing campaigns to capture the attention Gen-Z, this tech-savvy generation. - [FAQs About Community Management: Expert Answers and Advice](https://www.makeitbloom.com/blog/faqs-about-community-management-expert-answers-and-advice/) - Our experts share answers to some of the most frequently asked questions and give advice on how to manage your online community effectively. - [Influencer Marketing Beyond Just Brand Awareness](https://www.makeitbloom.com/blog/influencer-marketing-beyond-just-brand-awareness/) - In this blog post, we will discuss ways that brands can enhance their influencer marketing strategy to not only increase brand awareness, but also drive sales. - [Law 25: What Does it Mean For My Business?](https://www.makeitbloom.com/blog/law-25-what-does-it-mean-for-my-business/) - Québec’s Law 25 aims to empower individuals with greater control over their personal information. The way we collect data is about to change dramatically. - [Loi 25 : qu'est-ce que ça veut dire pour mon entreprise ?](https://www.makeitbloom.com/blog/law-25-what-does-it-mean-for-my-business/) - La loi 25 au Québec permet aux utilisateurs un plus grand contrôle sur leurs informations personnelles. Le traitement des données est sur le point de changer. - [GA4-what? What’s happening on July 1st.](https://www.makeitbloom.com/blog/ga4-what-whats-happening-on-july-1st/) - Less than 10 days left to make the migration to GA4. Our experts are here to help you ensure a smooth transition for accurate year-over-year data. - [GA4-quoi? Qu’est-ce qui se passe le 1er Juillet.](https://www.makeitbloom.com/blog/ga4-what-whats-happening-on-july-1st/) - Comme vous le savez certainement déjà, Google Analytics 4 remplacera définitivement Universal Analytics à partir du 1er juillet 2023. Cela signifie que toutes les propriétés standards d'Universal Analytics cesseront de traiter les données. Il vous reste donc 10 jours pour effectuer la migration vers GA4 et vous assurer d'obtenir des données exactes pour les années - [Améliorer votre SEO avec E.E.A.T : Experience, Expertise, Authoritativeness, and Trustworthiness (expérience, expertise, autorité et fiabilité)](https://www.makeitbloom.com/blog/enhancing-your-seo-with-e-e-a-t-experience-expertise-authoritativeness-and-trustworthiness/) - Nos meilleures pratiques E.E.A.T. pour améliorer votre crédibilité, votre classement dans les moteurs de recherche et de générer plus de trafic organique. - [Enhancing Your SEO with E.E.A.T: Experience, Expertise, Authoritativeness, and Trustworthiness](https://www.makeitbloom.com/blog/enhancing-your-seo-with-e-e-a-t-experience-expertise-authoritativeness-and-trustworthiness/) - Get to know our E.E.A.T best practices to enhance your SEO strategy. Time to improve your credibility, search rankings, and drive more organic traffic. - [Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies](https://www.makeitbloom.com/blog/measuring-brand-perception-and-awareness-in-the-digital-age-with-brand-lift-studies/) - Brand Lift studies on Facebook or Google are a great way to evaluate the effectiveness of your brand campaign. Read everything you need to know to get started. - [Mesurer la perception et la notoriété d'une marque à l'ère numérique grâce aux études Brand Lift](https://www.makeitbloom.com/blog/measuring-brand-perception-and-awareness-in-the-digital-age-with-brand-lift-studies/) - Les études Brand Lift sur Facebook et Google sont un moyen simple d'évaluer l'efficacité de votre campagne de notoriété. Apprenez-en plus ici! - [Is Keyword Research for Search Ads a Dying Art?](https://www.makeitbloom.com/blog/is-keyword-research-for-search-ads-a-dying-art/) - Do we still need to do human-led keyword research with AI-generated features such as Broad Match and Performance Max? Here are our insights. - [La recherche de mots-clés pour Google Ads est-elle une pratique en voie de disparition ?](https://www.makeitbloom.com/blog/is-keyword-research-for-search-ads-a-dying-art/) - Avec la montée de l'IA, la recherche de mots-clés est-elle une pratique en voie de disparition? Voici ce qu'on en pense. - [Finding The Sweet Spot: What Is a Good Ad Frequency?](https://www.makeitbloom.com/blog/finding-the-sweet-spot-what-is-a-good-ad-frequency/) - It can be tricky to determine how often you should be running an ad to avoid creative fatigue, but also make an impact. Read our tips and tricks! - [Trouver le juste équilibre : quelle est la meilleure fréquence d'exposition en publicité?](https://www.makeitbloom.com/blog/finding-the-sweet-spot-what-is-a-good-ad-frequency/) - Il est difficile de déterminer la fréquence à laquelle diffuser une publicité pour éviter la fatigue créative, tout en ayant un impact. Voici nos conseils! - [L’avenir de la recherche en ligne](https://www.makeitbloom.com/blog/the-future-of-search/) - Des plateformes de recherche alternatives, comment les gens modifient leur façon de rechercher, et ce que cela signifie pour les spécialistes en marketing. - [The Future of Search](https://www.makeitbloom.com/blog/the-future-of-search/) - In this blog, we’ll discuss alternative search platforms, why and how people are modifying the way they search the web, and what it means for us marketers. - [FAQ sur la gestion de la communauté : Réponses et conseils d'experts](https://www.makeitbloom.com/blog/faqs-about-community-management-expert-answers-and-advice/) - Nos experts répondent aux questions sur la gestion de communauté les plus fréquemment posées et donnent leurs conseils pour une gestion de communauté efficace. - [Bien comprendre ses consommateurs grâce aux données](https://www.makeitbloom.com/blog/the-ultimate-guide-to-consumer-insights/) - Quel type d’information pouvez-vous récolter sur vos consommateurs? Où trouver ces insights? On répond à toutes ces questions dans l’article qui suit. - [Tendances SEO à surveiller en 2023](https://www.makeitbloom.com/blog/seo-trends-of-2023/) - Nous explorerons les tendances SEO les plus importantes à surveiller en 2023, selon notre agence SEO: intelligence artificielle, Core Web Vitals, et plus! - [SEO Trends of 2023](https://www.makeitbloom.com/blog/seo-trends-of-2023/) - In this post, we'll explore some of the most important SEO trends to watch out for in 2023, including advancements in AI, voice search optimization, and more. - [How to use ChatGPT and AI in Marketing](https://www.makeitbloom.com/blog/how-to-use-chatgpt-and-ai-in-marketing/) - In this blog, we discuss three examples of how AI and ChatGPT can be used in marketing and how they can easily be integrated into your daily tasks. - [Comment tirer profit de ChatGPT et de l'IA en marketing](https://www.makeitbloom.com/blog/how-to-use-chatgpt-and-ai-in-marketing/) - Découvrez trois façons d'utiliser l'intelligence artificielle et ChatGPT pour rendre vos tâches marketing plus simple, au quotidien. - [Comment augmenter le panier moyen sur votre site Web?](https://www.makeitbloom.com/blog/the-secrets-to-higher-sales-increasing-aov-for-businesses/) - Dans ce blog, nous explorerons quatre stratégies pour augmenter la valeur moyenne des transactions sur votre site Web et ainsi vos profits. En savoir plus! - [The Secrets To Higher Sales: Increasing AOV for Businesses](https://www.makeitbloom.com/blog/the-secrets-to-higher-sales-increasing-aov-for-businesses/) - In this blog, we'll explore four effective strategies to boost total order value on your website and generate sales with renewed vigour. - [Le marketing par courriel: 5 meilleures pratiques à intégrer à votre stratégie](https://www.makeitbloom.com/blog/5-email-marketing-best-practices/) - Dans ce blogue, nous partageons nos meilleurs conseils pour faire passer votre stratégie de marketing par courriel au niveau supérieur. - [5 Email Marketing Best Practices](https://www.makeitbloom.com/blog/5-email-marketing-best-practices/) - In this blog, you’ll learn what makes email marketing so powerful, along with some tips to take your email marketing success to the next level. - [Authentification du domaine de messagerie et de l’expéditeur en marketing par courriel](https://www.makeitbloom.com/blog/email-domain-authentication-what-you-need-to-know/) - L'authentification du domaine de messagerie est important pour établir votre crédibilité lorsque de l'envoi de courriel. Voici tout ce que vous devez savoir! - [Email Domain Authentication- What You Need to Know](https://www.makeitbloom.com/blog/email-domain-authentication-what-you-need-to-know/) - Email domain authentication is a crucial step in establishing email marketing credibility. You'll find all the important considerations here! - [Advertising on Facebook and Google Is Getting More Expensive](https://www.makeitbloom.com/blog/advertising-on-facebook-and-google-is-getting-more-expensive/) - You are not the only one experiencing an increase in CPM and CPC on Facebook and Google. Learn why and how you can mitigate the effect. - [We Tested Discovery Campaigns: Read Our Review](https://www.makeitbloom.com/blog/ppc-agency-test-google-discovery-campaigns/) - Our PPC agency tested Google's new feature: Google Discovery Campaigns. Discover our agency's thoughts (and first results!) on Google Discovery Ads. - [Nous avons testé les « Discovery Campaigns » de Google](https://www.makeitbloom.com/blog/ppc-agency-test-google-discovery-campaigns/) - Notre agence PPC a testé les annonces Discovery de Google Ads. Découvrez les impressions de notre agence (et nos premiers résultats !) ici. - [Le coût de la publicité sur Facebook et Google en hausse](https://www.makeitbloom.com/blog/advertising-on-facebook-and-google-is-getting-more-expensive/) - Vous remarquez une augmentation du CPM et du CPC sur Facebook et Google? Découvrez les facteurs derrière cette augmentation et des pistes de solutions. - [Our Thoughts On Google’s Performance Max Campaigns](https://www.makeitbloom.com/blog/our-thoughts-on-googles-performance-max-campaigns/) - Google recently launched a new automation-driven campaign type: Performance Max Campaigns. Check out our initial thoughts and preliminary campaign results. - [Bloom has been named a 2022 Google Premier Partner](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2022-google-premier-partner/) - Performance marketing agency Bloom was recognized as a 2022 Premier Partner in the Google Partners program, a distinction held by the top 3% of Google Partners. - [L’agence Bloom nommée Google Premier Partner 2022](https://www.makeitbloom.com/blog/bloom-has-been-named-a-2022-google-premier-partner/) - L'agence de marketing à la performance, Bloom, a été reconnue comme Premier Partner 2022, une distinction détenue par seulement 3% de partenaires Google. - [Get More Qualified Leads with Google’s Offline Conversion Tracking](https://www.makeitbloom.com/blog/get-more-qualified-leads-with-google-offline-conversion-tracking/) - Are you getting spammy or unqualified leads on Google Ads? Our digital marketing strategist has a solution for you: Google's Offline Conversion Tracking. - [Obtenez des leads plus qualifiés sur Google Ads avec le suivi des conversions hors ligne](https://www.makeitbloom.com/blog/get-more-qualified-leads-with-google-offline-conversion-tracking/) - Vous recevez des spams ou des prospects non qualifiés sur Google Ads ? Nous avons une solution pour vous : Le suivi des conversions hors connexion de Google. - [Specialized Canada partners with Bloom to accelerate digital presence in Canada](https://www.makeitbloom.com/blog/specialized-canada-partners-with-bloom-to-accelerate-digital-presence-in-canada/) - Specialized Canada chooses performance marketing agency Bloom as it’s Canada-wide digital partner for 2023. Learn more! - [Specialized Canada choisit Bloom pour accélérer sa présence numérique au Canada](https://www.makeitbloom.com/blog/specialized-canada-partners-with-bloom-to-accelerate-digital-presence-in-canada/) - Specialized Canada choisit l'agence de marketing de performance Bloom comme partenaire numérique canadien pour 2023. En savoir plus! - [Cinq tactiques de marketing numérique à prioriser en 2023](https://www.makeitbloom.com/blog/5-digital-marketing-tactics-you-will-need-in-2023/) - Les experts en marketing numérique de Bloom ont identifié 5 tactiques simples à tester en 2023. | Performance Max | Google Analytics | Courriel automatisé. - [Five Digital Marketing Tactics That Should Be on Your To-Do List for 2023](https://www.makeitbloom.com/blog/5-digital-marketing-tactics-you-will-need-in-2023/) - Bloom’s digital marketing experts have narrowed down 5 simple tactics that can ensure a straightforward navigation through your marketing goals for the year. - [Le résumé de notre année 2022: fierté et accomplissements!](https://www.makeitbloom.com/blog/bloom-2022-year-in-review-looking-back-on-accomplishments-and-memories/) - C'est difficile à croire, mais l'année 2022 touche bientôt à sa fin… Nous avons pris l'habitude, en décembre, de s'arrêter pour prendre conscience de tout ce que nous avons accompli, en équipe, au cours de la dernière année. Voici un récapitulatif de certains de nos moments préférés de 2022. L'introduction des piliers de la culture - [Bloom's 2022 Year in Review: Looking Back On Accomplishments and Memories](https://www.makeitbloom.com/blog/bloom-2022-year-in-review-looking-back-on-accomplishments-and-memories/) - We've made it a tradition, in December, to look back at where we've been and what we've accomplished during the past year. Learn more! - [12 entreprises canadiennes à surveiller en 2023](https://www.makeitbloom.com/blog/12-canadian-companies-to-watch-in-2023/) - Découvrez 12 compagnies canadiennes qui, selon nous, représenteront l'ingéniosité de l'esprit entrepreneurial canadien dans la prochaine année. En savoir plus! - [12 Canadian Companies to Watch in 2023](https://www.makeitbloom.com/blog/12-canadian-companies-to-watch-in-2023/) - We think these 12 companies will represent the up-and-coming ingenuity that is the Canadian entrepreneurial spirit in 2023. Learn more! - [Mettre à jour ses pratiques de marketing analytique pour 2023](https://www.makeitbloom.com/blog/web-analytics-getting-ready-for-2023/) - Assurez-vous que vos pratiques en marketing analytique soient prêtes pour 2023! Google Analytics 4, Facebook Conversion API, Google Enhanced Conversions et plus! - [Web Analytics: Getting Ready for 2023](https://www.makeitbloom.com/blog/web-analytics-getting-ready-for-2023/) - Get ready for the web analytics world of 2023: Google Analytics 4, Facebook Conversions API, Google Enhanced Conversion, new privacy laws and more! - [14 meilleures pratiques pour une campagne publicitaire réussie sur Facebook et Instagram (avec des exemples)](https://www.makeitbloom.com/blog/14-facebook-instagram-ads-best-practices-with-examples/) - Voici 14 meilleures pratiques (et exemples) pour vous aider dans la conception et l'exécution de votre prochaine campagne marketing sur Facebook et Instagram. - [How to Create an Instagram Reel](https://www.makeitbloom.com/blog/how-to-create-an-instagram-reel/) - We deep-dive into the minutiae of Reel creation (Instagram's popular video format) walking you through the before, during and after the video posting process. - [Comment faire des Reels sur Instagram?](https://www.makeitbloom.com/blog/how-to-create-an-instagram-reel/) - Dans cet article, nous allons vous plonger dans le monde des Reels en vous guidant à travers le processus de création et la mise en ligne. - [Ivanhoé Cambridge selects Bloom](https://www.makeitbloom.com/blog/ivanhoe-cambridge-selects-bloom/) - Ivanhoé Cambridge is partnering with digital marketing agency, Bloom, to increase awareness of Nouveau Centre through content creation, social media management and + - [Ivanhoé Cambridge choisit Bloom](https://www.makeitbloom.com/blog/ivanhoe-cambridge-selects-bloom/) - Ivanhoé Cambridge s’associe avec Bloom, afin de propulser la notoriété de Nouveau Centre grâce, entre autres, à la création de contenu et la gestion de médias sociaux. - [14 Facebook & Instagram Ads Best Practices (With Examples)](https://www.makeitbloom.com/blog/14-facebook-instagram-ads-best-practices-with-examples/) - Discover 14 best practices for Facebook ads (creative design & ad management) and get inspired by examples from brands we love. - [Bloom figure sur la liste des entreprises à plus forte croissance au Canada pour la 4e année consécutive](https://www.makeitbloom.com/blog/bloom-named-one-of-canadas-top-growing-companies-for-the-fourth-year-in-a-row/) - L'agence numérique Bloom est heureuse d'annoncer qu'elle s'est classée au 203e rang du classement « Canada's Top Growing Companies » du Globe and Mail. - [Bloom Named One Of Canada’s Top Growing Companies For The Fourth Year In A Row](https://www.makeitbloom.com/blog/bloom-named-one-of-canadas-top-growing-companies-for-the-fourth-year-in-a-row/) - Digital agency Bloom is pleased to announce that it placed No. 203 on the 2022 Report on Business ranking of Canada’s Top Growing Companies. - [48 idées de contenu pour vos médias sociaux durant le temps des fêtes](https://www.makeitbloom.com/blog/48-ideas-to-spice-up-your-holiday-content-calendar-on-social-media/) - Voici 48 idées de publications à ajouter dans votre calendrier éditorial en novembre et en décembre pour augmenter votre visibilité. - [Marketing de fêtes: naviguer le 4e trimestre lors d'incertitudes économiques](https://www.makeitbloom.com/blog/navigating-the-holiday-shopping-season-during-an-economic-downturn/) - VP Stratégie, Franz Fontaine, explique comment les entreprises de commerce électronique doivent aborder la saison des fêtes en période de ralentissement économique. - [Navigating The Holiday Shopping Season During An Economic Downturn](https://www.makeitbloom.com/blog/navigating-the-holiday-shopping-season-during-an-economic-downturn/) - Franz Fontaine, Vice President of Strategy at Bloom, recaps the content of this article in this video, explaining how ecommerce brands should approach the holiday shopping season during an economic downturn. I’m sure the uncertain global economic outlook has been top of mind for many businesses in the last few months. The macroeconomic headwinds are - [Comment maximiser votre budget média dans le temps des fêtes](https://www.makeitbloom.com/blog/get-the-most-out-of-your-digital-media-budget-this-holiday-season/) - Le vice-président média chez Bloom explique les bases d'une bonne stratégie média durant le temps des fêtes. - [48 Ideas To Spice Up Your Holiday Content Calendar On Social Media](https://www.makeitbloom.com/blog/48-ideas-to-spice-up-your-holiday-content-calendar-on-social-media/) - Fill your social media content calendar for Q4 with these 48 creative post ideas. Happy brainstorming! - [Des experts en commerce électronique partagent leur meilleur conseil pour un quatrième trimestre réussi](https://www.makeitbloom.com/blog/seasoned-ecommerce-experts-offer-holiday-marketing-advice/) - Huit experts en commerce électronique partagent leur meilleur conseil en lien avec le marketing Web durant le temps des fêtes (Black Friday, Cyber Monday, etc.) - [Seasoned Ecommerce Experts Offer Holiday Marketing Advice](https://www.makeitbloom.com/blog/seasoned-ecommerce-experts-offer-holiday-marketing-advice/) - To help businesses plan their holiday strategy, we asked some of Bloom’s digital experts their best advice on how to smooth sail the holiday shopping season. - [Learn more about Meta's new Advantage+ Shopping Campaigns](https://www.makeitbloom.com/blog/learn-more-about-meta-new-advantage-shopping-campaigns/) - E-commerce businesses should definitely test out Meta's Advantage+ Shopping campaigns on Instagram and Facebook. Learn more about this new campaign type here. - [Tout savoir sur les campagnes Advantage+ Shopping de Meta](https://www.makeitbloom.com/blog/learn-more-about-meta-new-advantage-shopping-campaigns/) - Les entreprises de commerce électronique devraient tirer profit des campagnes Advantage+ Shopping de Meta. Nous démystifions ces nouvelles campagnes ici. - [How Affiliate Marketing Can Boost Your Holiday Strategy](https://www.makeitbloom.com/blog/how-affiliate-marketing-can-boost-your-holiday-strategy/) - With increased competition on platforms during the holidays, affiliate marketing is the best way to break through to your loyal customers while spending less. - [Le marketing d’affiliation: un incontournable durant le temps des fêtes](https://www.makeitbloom.com/blog/how-affiliate-marketing-can-boost-your-holiday-strategy/) - Durant le temps des fêtes, le marketing d'affiliation est l'un des moyens les plus efficaces d'augmenter vos ventes tout en générant un bon ROI. - [Double nomination dans l’équipe de direction de Bloom](https://www.makeitbloom.com/blog/bloom-welcomes-two-directors/) - L’agence Bloom accueille Caroline Ventézou à titre de directrice SEO et annonce la promotion d'Angelica Mateus-Saenz à titre de directrice du service créatif. - [Bloom Welcomes Two Directors](https://www.makeitbloom.com/blog/bloom-welcomes-two-directors/) - In the last few months, the digital agency Bloom welcomed Caroline Ventézou as SEO Director and promoted Angelica Mateus-Saenz to Director of Creative Services. - [Google shifted to mobile first: what you might not already know](https://www.makeitbloom.com/blog/google-shifted-to-mobile-first-what-you-might-not-already-know/) - What you need to know about Google’s seismic shift to mobile first. The first in our three-part series on mobile SEO. - [Polysleep, 11:11 and Bloom present ZZZe mattress](https://www.makeitbloom.com/blog/polysleep-1111-and-bloom-present-zzze-mattress/) - Polysleep launches its new advertising campaign "Polysleep, ZZZe mattress" in collaboration with 11:11 Creative Alignment and digital agency Bloom. - [Polysleep, 11:11 et Bloom présente ZZZe matelas](https://www.makeitbloom.com/blog/polysleep-1111-and-bloom-present-zzze-mattress/) - Polysleep launches its new advertising campaign "Polysleep, ZZZe mattress" in collaboration with 11:11 Creative Alignment and digital agency Bloom. - [Back to School: The perfect opportunity for all businesses to thrive](https://www.makeitbloom.com/blog/back-to-school-the-perfect-opportunity-for-all-businesses-to-thrive/) - Back-to-school is a time that affects everyone. Find out how to make back-to-school campaigning your own by applying these 6 tips before September rolls around! - [La rentrée des classes: une occasion parfaite en marketing](https://www.makeitbloom.com/blog/back-to-school-the-perfect-opportunity-for-all-businesses-to-thrive/) - Découvrez comment vous pouvez vous faire une place lors de la rentrée en appliquant ces 6 conseils avant que septembre n'arrive! - [How to Adapt Your Marketing During an Uncertain Economic Climate](https://www.makeitbloom.com/blog/how-to-adapt-your-marketing-during-an-uncertain-economic-climate/) - In times of financial crisis, companies should strive for agility, flexibility and optimization in their marketing. Here's how to achieve more with less. - [Nos trucs pour adapter vos efforts marketing en période d’incertitude économique](https://www.makeitbloom.com/blog/how-to-adapt-your-marketing-during-an-uncertain-economic-climate/) - Lors d'une récession, les compagnies devraient miser sur l’agilité, la flexibilité et l’optimisation dans leur marketing. Voici comment faire plus avec moins. - [GoGo Quinoa Selects Bloom as Its Digital Marketing Agency](https://www.makeitbloom.com/blog/gogo-quinoa-selects-bloom-as-its-marketing-agency-of-choice/) - Elated to support Gogo Quinoa in its mandate, Bloom will carry out online growth initiatives like managing paid and organic social media campaigns. - [GoGo Quinoa choisit l'agence Bloom comme partenaire numérique](https://www.makeitbloom.com/blog/gogo-quinoa-selects-bloom-as-its-marketing-agency-of-choice/) - Bloom est fière de soutenir GoGo Quinoa dans sa mission. L'agence sera responsable de conceptualiser et gérer des campagnes sur les médias sociaux. - [Ce que vous devez savoir sur les Core Web Vitals](https://www.makeitbloom.com/blog/what-are-core-web-vitals-and-why-do-i-need-them/) - Si vous n'êtes pas familier avec les termes SEO « Core Web Vitals », nous expliquons pourquoi ils sont complémentaires à une bonne expérience utilisateur. - [What Are Core Web Vitals and Why Do I Need Them](https://www.makeitbloom.com/blog/what-are-core-web-vitals-and-why-do-i-need-them/) - Do you have your Core Web Vitals in check? If this is the first you hear about them, learn everything there is to know to ensure a seamless UX on your website. - [Bloom Named One of America’s Fastest Growing Companies in 2022 by the Financial Times](https://www.makeitbloom.com/blog/bloom-named-one-of-americas-fastest-growing-companies-in-2022-by-the-financial-times/) - Digital agency Bloom was named ranked on the Financial Times' ranking of America’s Fastest Growing Companies in 2022. - [Bloom nommée l'une des entreprises nord-américaines ayant connu la croissance la plus rapide en 2022 par le Financial Times.](https://www.makeitbloom.com/blog/bloom-named-one-of-americas-fastest-growing-companies-in-2022-by-the-financial-times/) - L'agence numérique Bloom se classe désormais sur la liste des entreprises nord-américaines à la plus forte croissance, selon le Financial Times et Statista - [Why Marketers Need to Start Integrating Facebook Conversions API](https://www.makeitbloom.com/blog/why-marketers-need-to-start-integrating-facebook-conversions-api/) - If you haven't started using Facebook conversions API, get familiar with the tool as it will soon be mandatory across the Facebook advertising landscape. - [Comment adapter sa stratégie marketing en fonction du cycle de vie du client](https://www.makeitbloom.com/blog/lead-lifecycle-management-choosing-the-right-tactics-for-every-step-in-the-customer-journey/) - Voici un aperçu des étapes du parcours d'achat et nos conseils pour s’assurer que vos prospects se rendent jusqu’à la dernière étape, c'est-à-dire l’achat. - [Our Agency's Takeaways from Google Marketing Live 2022](https://www.makeitbloom.com/blog/our-agencys-takeaways-from-google-marketing-live-2022/) - Here's a rundown of new features and best practices announced by Google during the Marketing Live event, a must-read for marketers. - [Ce qu'on retient de la conférence Google Marketing Live 2022](https://www.makeitbloom.com/blog/our-agencys-takeaways-from-google-marketing-live-2022/) - Voici un récapitulatif de certains éléments annoncés par Google lors de l'événement Google Marketing Live 2022. - [Discover our solutions to 5 current e-commerce challenges ](https://www.makeitbloom.com/blog/discover-our-solutions-to-5-current-e-commerce-challenges/) - E-commerce business are currently facing some major challenges, especially since the start of the Covid-19 crisis. Here are ideas on how to overcome them. - [5 fonctionnalités LinkedIn à tester](https://www.makeitbloom.com/blog/5-new-linkedin-features-lead-generation-companies-should-try-in-2022/) - Découvrez 5 fonctionnalités LinkedIn que les spécialistes du marketing devraient essayer en 2022 pour accroître leur audience et générer des prospects. - [5 New LinkedIn Features Lead Generation Companies Should Try](https://www.makeitbloom.com/blog/5-new-linkedin-features-lead-generation-companies-should-try-in-2022/) - Discover 4 LinkedIn features that marketers should try in 2022 to increase their reach and generate more leads. - [Crescita Selects Bloom as Lead Digital Commerce Partner](https://www.makeitbloom.com/blog/crescita-selects-bloom-as-lead-digital-commerce-partner/) - Crescita Therapeutics has selected Bloom as its lead digital commerce and marketing partner to accelerate the development and execution of its digital strategy. - [Crescita choisit l'agence numérique Bloom](https://www.makeitbloom.com/blog/crescita-selects-bloom-as-lead-digital-commerce-partner/) - Pionnier en soin esthétique, Crescita Therapeutics choisit l’agence de marketing numérique Bloom pour accélérer sa croissance ainsi que celle de ses marques. - [Pourquoi les spécialistes du marketing doivent intégrer l'API de conversions Facebook](https://www.makeitbloom.com/blog/why-marketers-need-to-start-integrating-facebook-conversions-api/) - Si vous n'avez pas intégrer l'API de conversions Facebook (Meta), familiarisez-vous avec l'outil car il sera bientôt obligatoire. En savoir plus. - [Comment la pandémie a influencé le marketing par courriel](https://www.makeitbloom.com/blog/how-the-pandemic-influenced-email-marketing-a-timeline-story/) - Comment la pandémie a-t-elle affecté le marketing par courriel? Voici quelques apprentissages qui informeront votre stratégie de courriel actuelle. - [How the Pandemic Influenced Email Marketing: A timeline story.](https://www.makeitbloom.com/blog/how-the-pandemic-influenced-email-marketing-a-timeline-story/) - Ever wonder how the pandemic’s truly affected marketing trends? Take note of the evolution of email marketing prior, during, and after the pandemic. - [Découvrez nos pistes de solution à 5 défis actuels en commerce électronique](https://www.makeitbloom.com/blog/discover-our-solutions-to-5-current-e-commerce-challenges/) - Les entreprises de commerce électronique sont confrontées à des défis majeurs, surtout depuis la pandémie. Voici des pistes de solution pour les surmonter. - [What's New at Pinterest?](https://www.makeitbloom.com/blog/whats-new-at-pinterest-growth-and-new-features/) - Our Managing Director in Toronto, Chris Kreuter, interviewed Josh Barrick, Partner Manager at Pinterest to talk about their growth in Canada and new features. - [TikTok pour les entreprises: l'histoire à succès de The Silk Labs](https://www.makeitbloom.com/blog/tiktok-for-business-the-silk-labs-success-story/) - En 2 ans seulement, le TikTok de The Silk Labs a obtenu plus de 100K abonnés et 3,4 millions de likes. La fondatrice, Jenna Labiak partage son histoire et ses trucs ici. - [TikTok for Business: The Silk Labs Success Story](https://www.makeitbloom.com/blog/tiktok-for-business-the-silk-labs-success-story/) - In two years, The Silk Labs’ TikTok got over 100K followers and 3.4 million likes. Their founder, Jenna Labiak shares her story and insights in this interview. - [11 Content Ideas for Social Media (with Examples From Brands We Love)](https://www.makeitbloom.com/blog/11-content-ideas-for-social-media-with-examples-from-brands-we-love/) - Explore 11 content ideas worth testing on your social media pages (with example from brand we love) - [Gaël Cottet rejoint Bloom en tant que directeur du marketing analytique](https://www.makeitbloom.com/blog/gael-cottet-director-of-marketing-analytics/) - Gaël est un pionnier, en ce qui à trait aux enjeux et la mise en place de modèle d’attribution marketing et de prise de décision basé sur les données. - [Ce que vous devez savoir sur le marketing par SMS](https://www.makeitbloom.com/blog/getting-to-know-short-message-service-sms-marketing/) - Avec son taux d’ouverture et de clic impressionnant, le marketing par SMS est un atout en commerce électronique. Voici ce que vous devez savoir. - [Getting to know Short Message Service (SMS) Marketing](https://www.makeitbloom.com/blog/getting-to-know-short-message-service-sms-marketing/) - Emotive is a text messaging marketing software for e-commerce website in order to collect phone numbers, order information, and connect with customers via SMS. - [Why Use Affiliate Marketing?](https://www.makeitbloom.com/blog/why-use-affiliate-marketing/) - Affiliate marketing is an essential channel within your digital media mix. See why affiliate marketing should be your next revenue stream. - [Pourquoi investir dans le marketing d'affiliation?](https://www.makeitbloom.com/blog/why-use-affiliate-marketing/) - Le marketing d'affiliation est un essentiel dans votre mix média. Découvrez pourquoi le marketing d'affiliation devrait être votre prochaine source de revenus. - [La boîte à outils du spécialiste du marketing B2B](https://www.makeitbloom.com/blog/the-b2b-marketers-toolbox-crm-cro-abm/) - Bloom examine les outils marketing utiles pour des entreprises B2B, qu'il s'agisse d'acquisition ou de la maturation de prospects, de marketing produit, etc. - [The B2B Marketer’s Toolbox (CRM, CRO, ABM)](https://www.makeitbloom.com/blog/the-b2b-marketers-toolbox-crm-cro-abm/) - We take a look at some of the tools a B2B marketer needs to be successful, whether their focus is lead acquisition, lead nurturing, ABM, product marketing, etc. - [Comment l'optimisation du taux de conversion (CRO) peut quadrupler vos revenus en ligne](https://www.makeitbloom.com/blog/how-conversion-rate-optimization-cro-can-4x-your-online-revenue/) - Bloom démontre la puissance du CRO (optimisation du taux de conversion), une tactique qui vous aidera à augmenter la rentabilité de tous vos efforts numériques. - [How Conversion Rate Optimization (CRO) Can 4x Your Online Revenue](https://www.makeitbloom.com/blog/how-conversion-rate-optimization-cro-can-4x-your-online-revenue/) - Bloom experts prove the power of CRO with a straightforward equation. Breaking down all variables, lead your digital marketing strategy towards greater profit. - [5 Misconceptions About Connected TV](https://www.makeitbloom.com/blog/5-misconceptions-about-connected-tv/) - While millions of people will have their eyes glued to their televisions for Super Bowl weekend, more and more people are switching from cable to connected TV. - [5 idées préconçues sur la télévision connectée](https://www.makeitbloom.com/blog/5-misconceptions-about-connected-tv/) - Bien que des millions de gens auront les yeux rivés sur leur télévision ce weekend du Super Bowl, plusieurs délaissent le câble pour la télévision connectée. - [Gaël Cottet joins Bloom as Director of Marketing Analytics](https://www.makeitbloom.com/blog/gael-cottet-director-of-marketing-analytics/) - Gaël has a vision for Bloom’s next generation of marketing analytics offering: to provide brands with the tools they need to succeed in this new digital era. - [Digital Marketing Agency Bloom Welcomes New VP Strategy, Franz Fontaine](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-welcomes-new-vp-strategy-franz-fontaine/) - Bloom, a digital marketing agency based in Montréal and Toronto, has hired Franz Fontaine as Vice President Strategy to help support growth and innovation.➔ - [Performance Marketing Agency Bloom Celebrates its 15th Anniversary](https://www.makeitbloom.com/blog/performance-marketing-agency-bloom-celebrates-its-15th-anniversary/) - For the past 15 years, the independent agency has helped companies flourish through proven digital marketing initiatives. Read our story. - [L'agence de performance numérique Bloom célèbre son 15e anniversaire](https://www.makeitbloom.com/blog/performance-marketing-agency-bloom-celebrates-its-15th-anniversary/) - Depuis 15 ans, l'agence indépendante Bloomaide les entreprises à croître grâce à la conception et l'exécution de tactiques numériques. Découvrez son histoire. - [What marketers need to know about Google Analytics 4](https://www.makeitbloom.com/blog/what-marketers-need-to-know-about-google-analytics-4/) - What do Marketers need to know when it comes to Google Analytics 4? What were the big updates? How to make a smooth transition to GA4? Find the answers here. - [Setting Up Hubspot CRM and Marketing Hub](https://www.makeitbloom.com/blog/setting-up-hubspot-crm-and-marketing-hub/) - The Marketing Hub and CRM platform are powerful tools from HubSpot. This blog post shows their key features and how to set them up to get the most out of them. - [Configurez le CRM et le Marketing Hub d’Hubspot](https://www.makeitbloom.com/blog/setting-up-hubspot-crm-and-marketing-hub/) - Hubspot est un outil puissant pour la gestion et la génération de prospects. Voici comment configurer le Marketing Hub et le CRM pour en tirer le maximum. - [Advertising on Brave, a Privacy-First Browser](https://www.makeitbloom.com/blog/advertising-on-brave-a-privacy-first-browser/) - Donny Dvorin, VP Head of Sales at Brave, a privacy-first browser, explains what makes Brave different from other browsers and how advertisers can leverage it. - [Retour sur notre année 2021](https://www.makeitbloom.com/blog/bloom-2021-year-in-review/) - Avant l'arrivée de 2022, nous revisitons certains de nos moments les plus mémorables de 2021! - [Twelve Canadian Companies to Watch in 2022](https://www.makeitbloom.com/blog/twelve-canadian-companies-to-watch-in-2022/) - Discover 12 fast-growing Canadian companies that made remarkable achievements in 2021. Their future looks bright! - [12 compagnies canadiennes à surveiller en 2022](https://www.makeitbloom.com/blog/twelve-canadian-companies-to-watch-in-2022/) - Découvrez 12 entreprises canadiennes qui se sont démarquées en 2021 et qui devraient continuer leur croissance exceptionnelle en 2022. - [The Ultimate Chrome Extension List for Digital Advertisers](https://www.makeitbloom.com/blog/draft-the-ultimate-chrome-extension-list-for-digital-advertisers/) - Do more with less. Discover our favourite Chrome extensions for digital marketers and advertisers. - [Bloom Ranks On The Globe And Mail’s List Of Canada's Top Growing Companies For A Third Consecutive Year](https://www.makeitbloom.com/blog/bloom-ranks-on-the-globe-and-mail-list-of-canadas-top-growing-companies-for-a-third-consecutive-year/) - Bloom is pleased to announce that it ranked on the Globe and Mail’s 2021 list of Canada's Top Growing Companies for the third consecutive year. - [Bloom se classe, pour la troisième année consécutive, sur la liste des entreprises canadiennes à forte croissance du Globe and Mail](https://www.makeitbloom.com/blog/bloom-ranks-on-the-globe-and-mail-list-of-canadas-top-growing-companies-for-a-third-consecutive-year/) - L'agence Bloom est fière d'annoncer qu'elle s'est classée sur la liste 2021 du Globe and Mail « Canada's Top Growing Companies » pour la 3e année consécutive. - [Développement à l'international : Choisir les bons territoires et la bonne stratégie marketing pour réussir](https://www.makeitbloom.com/blog/international-expansion-choosing-the-right-countries-and-marketing-strategy-for-success/) - Un moment donné, les entreprises doivent pénétrer un nouveau marché pour croître. Voici comment déterminer le bon endroit, le bon moment et la bonne stratégie. - [International Expansion: Choosing the Right Countries And Marketing Strategy For Success](https://www.makeitbloom.com/blog/international-expansion-choosing-the-right-countries-and-marketing-strategy-for-success/) - Businesses will reach a point where they must expand to new markets to grow. Figure out the right place, right time, and right strategy with this article. - [11 idées de contenu pour les médias sociaux (avec des exemples)](https://www.makeitbloom.com/blog/11-content-ideas-for-social-media-with-examples-from-brands-we-love/) - Découvrez 11 idées de contenu à tester sur vos médias sociaux (accompagnées d'exemples provenant des certaines marques que nous aimons suivre en ligne). - [Bloom et Livescale parlent de « live shopping »](https://www.makeitbloom.com/blog/live-shopping-with-livescale/) - Cet article est tiré d'une discussion entre Bloom et Madison Schill de Livescale (en anglais). À propos de Livescale Livescale est une startup montréalaise qui change la façon dont les marques communiquent avec leurs clients grâce au live shopping. Pour ce faire, Livescale combine la vidéo en direct et le commerce électronique pour que les - [Bloom and Hubspot Discuss Account-Based Marketing](https://www.makeitbloom.com/blog/bloom-and-hubspot-discuss-account-based-marketing/) - During our conversation with Alex Brustowicz, Senior Customer Success Manager, we explored what ABM is all about. Read more! - [Livescale and Bloom Discuss Live Shopping](https://www.makeitbloom.com/blog/live-shopping-with-livescale/) - What is live shopping and what value does it bring to e-commerce brands? Madison from Livescale explains everything marketers need to know about live shopping. - [The Future of Advertising: Cookies and Devices IDs](https://www.makeitbloom.com/blog/the-future-of-advertising-cookies-and-devices-ids-clue/) - Josh Alvernia, Clue's CEO, talks about the changing digital landscape and the impact of the disappearance of third-party cookies on advertising. - [5 conseils pour créer une bonne publicité de contenu de marque sur Instagram](https://www.makeitbloom.com/blog/5-tips-to-create-effective-branded-content-ads-on-instagram/) - Les annonces de contenu de marque peuvent amplifier les campagnes d'influence, générer des ventes et accroître la notoriété. Voici nos 5 conseils. - [5 Tips to Create Effective Branded Content Ads on Instagram](https://www.makeitbloom.com/blog/5-tips-to-create-effective-branded-content-ads-on-instagram/) - Branded Content Ads can be a powerful tool to amplify influencer campaigns, generate sales or increase brand awareness. Read 5 advice from Bloom's social Lead. - [Which Social Media Platform is Best for My Business?](https://www.makeitbloom.com/blog/which-social-media-platform-is-best-for-my-business/) - Every business needs a presence on social media, but which social media fits your business? Here's how to determine which social media platforms will work for you. - [Gestion de communauté : Faut-il répondre à tous les commentaires ?](https://www.makeitbloom.com/blog/social-media-management-how-to-deal-with-negative-comments/) - Voici des trucs pour gérer les interactions avec votre communauté sur les médias sociaux (+ exemples de réponses adéquates aux commentaires négatifs)! - [Quels médias sociaux choisir pour mon entreprise?](https://www.makeitbloom.com/blog/which-social-media-platform-is-best-for-my-business/) - Les médias sociaux sont essentiels aux entreprises. Mais, quelles plateformes conviennent à votre entreprise ? Voici comment répondre à cette question! - [Quoi de neuf chez Pinterest?](https://www.makeitbloom.com/blog/whats-new-at-pinterest-growth-and-new-features/) - Notre directeur, Chris Kreuter, s'entretient avec Josh Barrick de Pinterest, pour parler de leur croissance au Canada et de nouvelles fonctionnalités. - [Meet Our Team: Jamie, Director of Client Experience](https://www.makeitbloom.com/blog/meet-our-team-jamie-new-director-of-client-experience/) - Jamie is Director of Client Experience at Bloom, a digital agency in Montréal and Toronto. Jamie explains his journey and his role at Bloom. Read more. - [Interview: What Changed in PPC Over the Last 8 Years](https://www.makeitbloom.com/blog/interview-what-changed-in-ppc-over-the-last-8-years/) - Read an interview with our Director of Paid Media to learn more about his journey at Bloom and to see how the PPC industry changed over the years. - [Meet Geneviève Brien, Director of Client Services at Bloom](https://www.makeitbloom.com/blog/meet-genevieve-brien-new-director-of-client-services-at-bloom/) - To mark her promotion to Director of Client Services, we asked Geneviève Brien a few questions about her professional background. Learn more! - [Landing Page Design Best Practices Will Help Your Digital Conversions Bloom](https://www.makeitbloom.com/blog/landing-page-design-best-practices-will-help-your-digital-conversions-bloom/) - If you want to attract online users and convert them into warm leads and customers, follow along with our Bloom blog about landing page best practices. - [Augmentez votre taux de conversion avec ces 10 meilleures pratiques](https://www.makeitbloom.com/blog/landing-page-design-best-practices-will-help-your-digital-conversions-bloom/) - Voici nos 10 meilleures pratiques (avec exemples) pour concevoir des pages de destination efficaces et augmenter votre taux de conversion. Voici comment. - [Le Web analytique en 2021: comment suivre la performance des initiatives numériques](https://www.makeitbloom.com/blog/how-to-track-activity-on-your-website-in-2021/) - Voici une liste d'outils pour suivre et optimiser la performance de vos initiatives numériques à l'ère de la disparition des cookies et iOS14. - [How to Track Activity on Your Website in 2021](https://www.makeitbloom.com/blog/how-to-track-activity-on-your-website-in-2021/) - Understanding your website traffic is crucial for a business, but it can also be a challenge. Read our list of tools to track actions and conversions accurately. - [Bloom accueille Neil Persaud, responsable du développement des affaires à Toronto](https://www.makeitbloom.com/blog/bloom-welcomes-neil-persaud-as-new-business-development-lead-in-toronto/) - L'agence de marketing numérique, Bloom, accueille Neil Persaud en tant que responsable du développement commercial à Toronto. Apprenez-en plus. - [Bloom Welcomes Neil Persaud As New Business Development Lead in Toronto](https://www.makeitbloom.com/blog/bloom-welcomes-neil-persaud-as-new-business-development-lead-in-toronto/) - Digital marketing agency, Bloom, welcomes Neil Persaud as business development lead in Toronto. Learn more! - [Geneviève Brien, nouvelle Directrice Services Clients chez Bloom](https://www.makeitbloom.com/blog/meet-genevieve-brien-new-director-of-client-services-at-bloom/) - Pour souligner la promotion de Geneviève Brien au poste de Directrice Services Clients, nous lui avons posé quelques questions sur son parcours professionnel. - [How To Plan A Digital Marketing Campaign In 5 Steps](https://www.makeitbloom.com/blog/how-to-plan-a-marketing-campaign-in-5-steps/) - Learn how to break your digital marketing campaign into manageable steps to map out your campaign and determine your chances of success. - [Bloom et Hubspot discutent d'Account-Based Marketing](https://www.makeitbloom.com/blog/bloom-and-hubspot-discuss-account-based-marketing/) - Alex Brustowicz, Senior Customer Success Manager chez Hubspot, explique tout ce que les entreprises doivent savoir au sujet du Accout-Based Marketing (ABM). - [Planifier sa prochaine campagne marketing numérique en 5 étapes](https://www.makeitbloom.com/blog/how-to-plan-a-marketing-campaign-in-5-steps/) - Facilitez la mise en place de votre prochaine campagne de marketing numérique et déterminez vos chances de succès avec ces 5 étapes. - [Frequently Asked Questions About Facebook Ads and iOS 14](https://www.makeitbloom.com/blog/frequently-asked-questions-about-facebook-ads-and-ios-14/) - Our digital marketing specialists answers frequently asked questions about the impact of Apple's iOS 14 Update on advertising, especially on Facebook. - [Foire aux questions: iOS 14 et Facebook](https://www.makeitbloom.com/blog/frequently-asked-questions-about-facebook-ads-and-ios-14/) - Nos spécialistes du marketing numérique répondent aux questions fréquentes sur l'impact de l'iOS 14 sur la publicité web, en particulier sur Facebook. - [« Bloom de n'importe où » la version 2.0 de notre politique de travail flexible.](https://www.makeitbloom.com/blog/introducing-our-updated-flexible-work-policy-bloom-from-anywhere/) - Après la COVID-19, Bloom souhaite offrir un lieu de travail qui correspond aux besoins de chaque employé(e), que ce soit à la maison, au bureau ou à mi-chemin entre les deux. - [Introducing Our Updated Flexible Work Policy: “Bloom From Anywhere”](https://www.makeitbloom.com/blog/introducing-our-updated-flexible-work-policy-bloom-from-anywhere/) - Post-COVID-19, Bloom wants to provide everyone with a workplace that works for them, whether it's at home, in the office or somewhere in between. Learn more. - [L’agence Bloom s’associe à la plateforme HeyAllo](https://www.makeitbloom.com/blog/bloom-partners-with-heyallo/) - L’agence numérique Bloom a investi dans HeyAllo, une plateforme de vœux personnalisés lancée en 2020 par trois entrepreneur(e)s chevronné(e)s. - [Bloom partners with HeyAllo](https://www.makeitbloom.com/blog/bloom-partners-with-heyallo/) - The digital marketing agency, Bloom, invests in HeyAllo, a platform where celebrities can connect with their fans through short, personalized video messages. - [Résumé de l'actualité: la protection de la vie privée sur le Web](https://www.makeitbloom.com/blog/catch-up-with-the-recent-data-privacy-news-in-digital-marketing/) - Au nom de la protection de la vie privée, Google, Facebook et Apple annoncent des changements qui auront un impact sur votre stratégie de marketing numérique. - [Catch up with The Recent Data Privacy News in Digital Marketing](https://www.makeitbloom.com/blog/catch-up-with-the-recent-data-privacy-news-in-digital-marketing/) - In the name of consumer privacy, Google, Facebook and Apple are announcing changes that will impact your digital marketing strategy. Here's what you missed. - [The Complete Beginner’s Guide to Header Tag SEO](https://www.makeitbloom.com/blog/the-complete-beginners-guide-to-header-tag-seo/) - Get a high-level overview of a page’s header tags, the role they play in SEO, and what you can do to optimize them. Plus, get access to our FREE TEMPLATE. - [L’impact du conflit entre Facebook et l’Australie sur le marketing numérique](https://www.makeitbloom.com/blog/facebook-and-australia-conflict-what-it-means-for-advertisers-around-the-world/) - L'initiative du gouvernement australien de forcer Google et Facebook à rémunérer les médias pour leur contenu aura un impact majeur en marketing numérique. - [Facebook and Australia Conflict: What It Means For Advertisers Around The World](https://www.makeitbloom.com/blog/facebook-and-australia-conflict-what-it-means-for-advertisers-around-the-world/) - The Australian government's initiative to force Facebook and Google to pay publishers paves the way for regulating tech giants. What does it mean for advertisers? - [How to Perform a Competitor Analysis to Skyrocket Your Digital Marketing Strategy](https://www.makeitbloom.com/blog/how-to-perform-a-competitor-analysis-to-skyrocket-your-digital-marketing-strategy/) - A competitive analysis is crucial to understand your target market and craft an efficient digital marketing strategy. Read on for our tips and tools on how to perform a competitive analysis online. - [Comment faire une analyse concurrentielle en marketing numérique](https://www.makeitbloom.com/blog/how-to-perform-a-competitor-analysis-to-skyrocket-your-digital-marketing-strategy/) - Chaque entreprise doit connaître son marché pour être en mesure de rester pertinente. Voici comment faire une analyse de la concurrence en marketing Web. - [Web Design Inspiration: 10 Websites We Love](https://www.makeitbloom.com/blog/web-design-inspiration-10-websites-we-love/) - Looking for web design inspiration? Here are 10 amazing websites to get inspired by. - [Découvrez nos 10 sites Web coups de coeur!](https://www.makeitbloom.com/blog/web-design-inspiration-10-websites-we-love/) - Vous êtes à la recherche d'inspiration en matière de conception de site Web? Jetez un coup d'oeil à ces 10 sites Web inspirants! - [8 SEO Tools Marketers Should Master in 2021](https://www.makeitbloom.com/blog/8-seo-tools-marketers-should-master-in-2021/) - Which SEO tools should marketers master in 2021? Here are a few of our SEO agency's favorite SEO tools. Start reading! - [How to Strategically Allocate Budget in Digital Marketing](https://www.makeitbloom.com/blog/how-to-strategically-allocate-budget-in-digital-marketing/) - Where should you allocate your digital marketing budget? Our digital media agency answers your questions, here. - [Comment répartir stratégiquement son budget en marketing numérique](https://www.makeitbloom.com/blog/how-to-strategically-allocate-budget-in-digital-marketing/) - Notre agence vous aide à faire un budget pour atteindre vos objectifs en marketing numérique. Répartissez votre argent stratégiquement dès maintenant! - [Bloom Is The First Canadian Agency to Participate in Google’s International Growth Program](https://www.makeitbloom.com/blog/bloom-is-the-first-canadian-agency-to-participate-in-googles-international-growth-program/) - Bloom is the very first Canadian agency to be selected by Google to join their International Growth Program. Learn more! - [Bloom est la première agence canadienne à participer au programme “International Growth” de Google](https://www.makeitbloom.com/blog/bloom-is-the-first-canadian-agency-to-participate-in-googles-international-growth-program/) - Bloom est la toute première agence canadienne à être sélectionnée par Google pour participer à son programme de croissance internationale! - [L’agence numérique Bloom accueille Franz Fontaine à titre de VP Stratégie](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-welcomes-new-vp-strategy-franz-fontaine/) - Bloom accueille Franz Fontaine à titre de vice-président stratégie afin de soutenir la croissance et l’innovation au sein de l’agence montréalaise. ➔ - [Facebook Ad or Boosted Post? What's The Best Option?](https://www.makeitbloom.com/blog/read-this-before-boosting-a-facebook-post/) - Demystify the differences between Facebook Ads and Boosted Posts to choose the best advertising option for your business. Read more! - [8 outils SEO à maîtriser en 2021](https://www.makeitbloom.com/blog/8-seo-tools-marketers-should-master-in-2021/) - Quels outils SEO tout bon spécialiste du marketing devrait-il maîtriser? Notre agence spécialisée en SEO vous les présente dans cet article! - [Résumé de notre (folle) année 2020](https://www.makeitbloom.com/blog/blooms-crazy-year-in-review/) - 2020 s'est avérée être un véritable défi pour les entreprises et les agences. Voici un petit retour sur ce qui a marqué l'année de notre agence de marketing Web. - [Bloom’s (crazy) Year-In-Review](https://www.makeitbloom.com/blog/blooms-crazy-year-in-review/) - 2020 ended up being a real challenge for businesses and agencies. Let’s look back at things that made our year in order to move forward and get ready for 2021. - [Découvrez 12 entreprises canadiennes qui se sont surpassées en 2020](https://www.makeitbloom.com/blog/discover-12-canadian-companies-that-went-above-and-beyond-in-2020/) - Découvrez 12 entreprises canadiennes qui nous ont impressionnés en 2020 par leur résilience, leur créativité ou leur générosité. - [Discover 12 Canadian Companies That Went Above and Beyond In 2020](https://www.makeitbloom.com/blog/discover-12-canadian-companies-that-went-above-and-beyond-in-2020/) - Discover 12 Canadian companies that either made a tangible difference in the lives of Canadians, showed resilience or innovated to navigate the COVID-19 crisis. - [9 événements qui ont marqué notre année 2019](https://www.makeitbloom.com/blog/2019-our-best-accomplishments-as-a-digital-marketing-agency/) - Découvrez 9 événements qui ont marqué notre année 2019 en tant qu'agence de marketing numérique. - [2019: Our Best Accomplishments As a Digital Marketing Agency](https://www.makeitbloom.com/blog/2019-our-best-accomplishments-as-a-digital-marketing-agency/) - Discover 9 accomplishments that made our digital marketing agency very proud in 2019. - [Données, tendances et conseils: Cyber Week-end 2020](https://www.makeitbloom.com/blog/data-trends-and-insights-black-friday-weekend-2020/) - Maintenant que le Vendredi fou et le Cyber lundi 2020 sont passés, il est temps de dresser un portrait complet de la situation exceptionnelle. En savoir plus. - [Data, Trends and Insights: Black Friday Weekend 2020](https://www.makeitbloom.com/blog/data-trends-and-insights-black-friday-weekend-2020/) - Let's paint a picture of what Black Friday and Cyber Monday 2020 actually looked like for e-commerce stores during the COVID-19 pandemic. Read on for insights. - [Rencontrez notre directeur des opérations: Franck Baldacchino](https://www.makeitbloom.com/blog/meet-blooms-new-director-of-operations-franck-baldacchino/) - Découvrez le parcours professionnel du nouveau directeur des opérations de notre agence de marketing numérique, Franck Baldacchino. - [Meet Bloom’s New Director of Operations: Franck Baldacchino](https://www.makeitbloom.com/blog/meet-blooms-new-director-of-operations-franck-baldacchino/) - We’ve asked Franck Baldacchino, Director of Operations at our digital agency, a few questions about his background, his previous roles and his future projects. - [How To Create A Social Media Content Calendar?](https://www.makeitbloom.com/blog/how-to-create-an-editorial-calendar-for-social-media/) - How to create an effective social media content calendar? Where to find content ideas? Our social media experts answer your questions here! - [Comment créer un calendrier éditorial pour les médias sociaux ?](https://www.makeitbloom.com/blog/how-to-create-an-editorial-calendar-for-social-media/) - Comment créer un plan efficace pour publier sur les médias sociaux? Où trouver des idées de contenu? Notre experte médias sociaux répond ici! - [Ce que les spécialistes du marketing doivent savoir sur Google Analytics 4](https://www.makeitbloom.com/blog/what-marketers-need-to-know-about-google-analytics-4/) - Qu'est-ce que les marketeurs doivent savoir sur Google Analytics 4? Quels sont les grands changements? Comment faire la transition? Voici les réponses. - [Behind The Screen: Meet Mathieu Plamondon](https://www.makeitbloom.com/blog/behind-the-screen-meet-mathieu-plamondon/) - Meet Mathieu Plamondon, a digital strategist at Bloom. See how Mathieu's passion for entrepreneurship influences his role at the agency. Learn more! - [« Derrière l'écran » | Voici Mathieu Plamandon](https://www.makeitbloom.com/blog/behind-the-screen-meet-mathieu-plamondon/) - Faites la connaissance de Mathieu Plamondon, stratège numérique chez Bloom. Découvrez, entre autres, comment sa passion pour l'entrepreneuriat influence son travail chez Bloom. - [Nouveauté Facebook Ads : le Centre de prospects (Leads Center)](https://www.makeitbloom.com/blog/using-the-new-facebook-leads-center/) - Gérez et stocker l'information sur vos prospects en toute simplicité grâce au nouvel outil de Facebook : le Leads Center, un système CRM intégré à Facebook. - [Using the New Facebook Leads Center](https://www.makeitbloom.com/blog/using-the-new-facebook-leads-center/) - Manage your prospects and lead gen ads seamlessly on Facebook! Learn more about Facebook's new tool: the Lead Center, a CRM system built right into Facebook. - [Les principes de base du SEO sur WordPress](https://www.makeitbloom.com/blog/simple-guide-to-seo-on-wordpress/) - À lire si vous avez un site WordPress et vous cherchez à augmenter votre visibilité organique. Voici les bases du SEO sur WordPress. - [Simple Guide to SEO on WordPress](https://www.makeitbloom.com/blog/simple-guide-to-seo-on-wordpress/) - Here's everything you need to know about SEO on WordPress. Our easy checklist will help you increase your WP's site organic visibility. Learn more! - [L’agence Bloom se classe au 94e rang de la Growth List](https://www.makeitbloom.com/blog/bloom-ranks-no-94-on-canadian-business-annual-growth-list/) - Bloom, agence de marketing Web fondée à Montréal, se classant au 94 rang de la 32e Growth List (anciennement le Growth 500) de Canadian Business. 🌱 - [Bloom ranks No. 94 on Canadian Business’ annual Growth List](https://www.makeitbloom.com/blog/bloom-ranks-no-94-on-canadian-business-annual-growth-list/) - The digital marketing agency, Bloom, ranked No. 94 on Canadian Business’ Growth List 2020 (formerly the Growth 500). Learn more! 🌱 - [Checklist : votre stratégie Web pour le Vendredi fou est-elle prête?](https://www.makeitbloom.com/blog/checklist-make-sure-your-black-friday-online-strategy-is-foolproof/) - Voici une liste d'éléments à vérifier pour vous assurer que votre stratégie de marketing numérique est prête pour le Vendredi fou et le Cyber lundi. - [Checklist: Make Sure Your Black Friday Online Strategy is Foolproof](https://www.makeitbloom.com/blog/checklist-make-sure-your-black-friday-online-strategy-is-foolproof/) - Our paid media agency created a checklist to make sure your Black Friday and Cyber Monday marketing strategy is ready for these unmissable shopping dates. - [6 fonctionnalités Instagram à tester avant la fin de l’année 2020](https://www.makeitbloom.com/blog/6-exciting-instagram-features-to-try-this-holiday-season/) - Le temps des fêtes arrive à grands pas et c'est le temps de vous démarquer sur les médias sociaux! Découvrez 6 fonctionnalités à tester avant la fin de 2020. - [6 Exciting Instagram Features To Try This Holiday Season](https://www.makeitbloom.com/blog/6-exciting-instagram-features-to-try-this-holiday-season/) - Discover 6 Instagram features that brands need to try this holiday season! Click here to find new ideas to set your brand apart on social media. - [Our 3-Phase Approach to a Successful Amazon Prime Day 2020](https://www.makeitbloom.com/blog/our-3-phase-approach-to-a-successful-amazon-prime-day-2020/) - Follow our 3-phase strategy to successfully sell more during Amazon Prime Day 2020. - [Notre guide en 3 étapes pour une journée Amazon Prime 2020 réussie](https://www.makeitbloom.com/blog/our-3-phase-approach-to-a-successful-amazon-prime-day-2020/) - Suivez notre stratégie en 3 phases pour vendre plus de produits pendant les deux journées Amazon Prime 2020, le 13 et 14 octobre 2020. - [Bloom Places No. 140 on The Globe and Mail’s Ranking of Canada’s Top Growing Companies](https://www.makeitbloom.com/blog/bloom-places-no-140-on-the-globe-and-mail-ranking-of-canada-top-growing-companies/) - The digital marketing agency, Bloom, is pleased to announce it placed No. 140 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. - [Bloom, Leader de la croissance au Québec pour une 3e année consécutive](https://www.makeitbloom.com/blog/bloom-places-no-140-on-the-globe-and-mail-ranking-of-canada-top-growing-companies/) - L’agence de marketing numérique, Bloom, est fière d’annoncer qu’elle se classe au 22e rang du palmarès des Leaders de la croissance 2020 de L’actualité. - [Remove Friction with LinkedIn and Facebook Native Lead Generation Forms](https://www.makeitbloom.com/blog/remove-friction-with-linkedin-and-facebook-native-lead-generation-forms/) - B2B businesses can increase their number of leads with Facebook and LinkedIn native lead generation forms. Here's everything you need to know about them! - [Facilitez la génération de prospects avec les formulaires intégrés sur Facebook et LinkedIn](https://www.makeitbloom.com/blog/remove-friction-with-linkedin-and-facebook-native-lead-generation-forms/) - Les entreprises B2B peuvent augmenter leur nombre de prospects grâce aux formulaires natifs sur Facebook et LinkedIn Ads. Apprenez-en plus sur le sujet! - [How To Deal With Negative Comments On Social Media?](https://www.makeitbloom.com/blog/social-media-management-how-to-deal-with-negative-comments/) - Read our tips on how to answer negative comments on social media (with examples)! - [Pourquoi et comment gérer les avis sur le Web?](https://www.makeitbloom.com/blog/why-invest-in-an-online-review-management-strategy/) - Bien gérer les commentaires des clients sur votre marque aura un impact positif sur votre SEO local, l'expérience utilisateur et vos ventes. Pourquoi? - [Embauche à distance: nos employés partagent leur expérience](https://www.makeitbloom.com/blog/virtual-onboarding-our-employees-share-their-experience/) - Les nouveaux membres de notre agence Web ont été embauché virtuellement à cause de la COVID-19. Ils partagent leur expérience de télétravail dans cet article! - [Virtual Onboarding: Our Employees Share Their Experience](https://www.makeitbloom.com/blog/virtual-onboarding-our-employees-share-their-experience/) - Our newest team members share their experience with a 100% remote onboarding and hiring process during COVID-19. Read more! - [Toutes les entreprises B2B devraient implémenter le LinkedIn Insight Tag (même si elles ne font pas de publicité sur LinkedIn).](https://www.makeitbloom.com/blog/why-every-b2b-company-should-set-up-linkedin-ad-tracking-even-if-you-dont-advertise-on-linkedin/) - Voici pourquoi les entreprises B2B devraient implémenter le LinkedIn Insight tag sur leur site web, même si elles ne font pas de publicité sur LinkedIn. - [Why Every B2B Company Should Set Up LinkedIn Ad Tracking (Even If You Don't Advertise On LinkedIn)](https://www.makeitbloom.com/blog/why-every-b2b-company-should-set-up-linkedin-ad-tracking-even-if-you-dont-advertise-on-linkedin/) - Here's why every B2B company should set up the LinkedIn Insight Tag on their website, even if they don't advertise on LinkedIn. Don't miss out! - [Brick, Click and COVID: The Retail Reality for Bravado Designs](https://www.makeitbloom.com/blog/brick-click-and-covid-the-retail-reality-for-bravado-designs/) - We talk about COVID-19, launching a new product and digital marketing with Tom Wolff, President of Bravado Designs. Watch the interview! - [Free Listing On Google Shopping: What You Need To Know](https://www.makeitbloom.com/blog/free-listing-on-google-shopping-what-you-need-to-know/) - Google announced that merchants will be able to sell products on Google Shopping, whether they are advertising or not. What does this mean for marketers? - [Affichez vos produits gratuitement sur Google Shopping](https://www.makeitbloom.com/blog/free-listing-on-google-shopping-what-you-need-to-know/) - Google annonce que les détaillants pourront vendre leurs produits sur Google Shopping sans faire de publicité. Qu'est-ce que ça veut dire pour les marketeurs? - [Lisez ceci avant de booster une publication Facebook](https://www.makeitbloom.com/blog/read-this-before-boosting-a-facebook-post/) - Démystifiez les différences entre les publicités Facebook et les Boosted Posts afin de choisir la meilleure option pour votre prochaine campagne. - [Comment améliorer son SEO local?](https://www.makeitbloom.com/blog/yes-you-can-do-your-own-local-seo-heres-how/) - Que vous ayez une entreprise familiale ou une grande entreprise, le référencement local est essentiel pour augmenter votre visibilité. Commencez maintenant! - [Notre expérience en télétravail durant la crise de la COVID-19](https://www.makeitbloom.com/blog/bloom-work-from-home-experience-during-covid-19/) - Écoutez les membres de notre équipe partager leur expérience sur le télétravail durant la crise de la COVID-19. - [Bloom Work From Home Experience During COVID-19](https://www.makeitbloom.com/blog/bloom-work-from-home-experience-during-covid-19/) - Our digital agency shifted to a remote-first business when the pandemic hit Canada. Listen to our team share their experience on WFH. Watch the video now! - [Yes you can do your own local SEO — here’s how](https://www.makeitbloom.com/blog/yes-you-can-do-your-own-local-seo-heres-how/) - Whether you run a mom-and-pop shop or an enterprise, local SEO is critical to bringing mobile searchers to your site. Start optimizing for local SEO today! - [Getting started with LinkedIn Ads](https://www.makeitbloom.com/blog/getting-started-with-linkedin-ads/) - Find out what it takes to get started advertising your product or service on LinkedIn. - [How To Leverage Programmatic to Expand Your Digital Marketing Reach](https://www.makeitbloom.com/blog/how-to-leverage-programmatic-to-expand-your-digital-marketing-reach/) - Learn more about programmatic advertising (Native Ads, Display Ads, Video Ads & Connected TV Ads) and see how it can improve your digital marketing reach. - [Build Brand Awareness Effectively With Digital Marketing](https://www.makeitbloom.com/blog/build-brand-awareness-effectively-with-digital-marketing/) - Building brand awareness is essential to achieve online success. Discover the most popular marketing channels to reach a whole new audience. - [Brick, Click and COVID: The Retail Reality for Group Dynamite](https://www.makeitbloom.com/blog/brick-click-and-covid-a-focus-on-the-retail-reality-in-times-of-crisis-group-dynamite/) - Bloom's digital marketing strategist, Olivia Taddio interviewed (virtually) Ian Richards, VP CRM at Garage and Dynamite to talk about COVID-19 and retail. - [Guide pour optimiser les balises d'en-têtes et les titres en SEO](https://www.makeitbloom.com/blog/the-complete-beginners-guide-to-header-tag-seo/) - Une utilisation stratégique des titres et balises d'en-tête a un impact majeur sur votre positionnement sur Google. Découvrez les meilleures pratiques ici! - [The Impact Of Covid-19 On Digital: Our Point Of View](https://www.makeitbloom.com/blog/the-impact-of-covid-19-on-digital-agency-point-of-view/) - Our digital agency thought it might be beneficial to share our thoughts and observations on how the COVID-19 outbreak is affecting the digital landscape. - [Accroître sa notoriété grâce au marketing numérique](https://www.makeitbloom.com/blog/build-brand-awareness-effectively-with-digital-marketing/) - Accroître sa notoriété en ligne est essentiel pour une stratégie Web réussie. Découvrez les canaux marketing les plus populaires pour rayonner sur le Web. - [Comment étendre sa portée grâce à la programmatique](https://www.makeitbloom.com/blog/how-to-leverage-programmatic-to-expand-your-digital-marketing-reach/) - Apprenez-en plus sur la programmatique (natives, display, vidéos, télévision connectée) et voyez comment elle peut agrandir votre portée en marketing numérique. - [Tips and Resources for Marketers: COVID-19 Crisis](https://www.makeitbloom.com/blog/tips-and-resources-for-marketers-covid-19-crisis/) - To help marketers stay proactive and agile, we’ve listed a few tips that can help brands stay relevant during the COVID-19 crisis. - [Conseils et ressources pour les spécialistes du marketing à l’ère de la COVID-19.](https://www.makeitbloom.com/blog/tips-and-resources-for-marketers-covid-19-crisis/) - Pour aider les spécialistes du marketing à rester proactifs et agiles, nous avons dressé une liste de conseils et ressources à l'ère de la crise COVID-19. - [C’est Beau : rayonner en ligne en temps de crise](https://www.makeitbloom.com/blog/cest-beau-adapts-its-strategy-to-shine-online/) - Notre équipe, en collaboration avec C’est Beau, a mis en place différentes tactiques marketing pour traverser la crise de la COVID-19. Apprenez-en plus. - [C’est Beau Adapts Its Strategy to Shine Online](https://www.makeitbloom.com/blog/cest-beau-adapts-its-strategy-to-shine-online/) - Our team, in collaboration with C'est Beau, has implemented various marketing tactics to get through the COVID-19 crisis. Learn more. - [Bloom joins MTL+Ecommerce's movement #COVIDSUPPORT](https://www.makeitbloom.com/blog/bloom-joins-mtlecommerce-movement-covidsupport/) - Bloom has recently joined the #COVIDSUPPORT movement launched by MTL+Ecommerce. Our digital agency is offering free consulting in SEO and digital advertising. - [Bloom rejoint le mouvement #COVIDSUPPORT de MTL+Ecommerce](https://www.makeitbloom.com/blog/bloom-joins-mtlecommerce-movement-covidsupport/) - Bloom a récemment rejoint le mouvement #COVIDSUPPORT lancé par MTL+Ecommerce. Notre agence de la consultation gratuit en SEO et en publicités numériques. - [Quebec Companies that Inspire Us In Times of Crisis](https://www.makeitbloom.com/blog/quebec-companies-that-inspire-us-in-times-of-crisis/) - Here is a list of Quebec companies that are adapting, being proactive, reinventing themselves and challenging the status quo to help their communities. - [Thara Communications answers your questions about the COVID-19 Crisis](https://www.makeitbloom.com/blog/thara-communications-answers-your-questions-about-the-covid-19-crisis/) - Thara Communications, a public relations agency, answers your questions about crisis management and media relations during COVID-19. Read more. - [How To Keep Blooming While Working From Home](https://www.makeitbloom.com/blog/how-to-keep-blooming-while-working-from-home/) - Our digital agency put together our top recommendations that helped us adapt quickly to our COVID-19 remote-first reality. - [L'impact de la COVID-19 sur le marketing numérique : notre point de vue](https://www.makeitbloom.com/blog/the-impact-of-covid-19-on-digital-agency-point-of-view/) - Nous souhaitons partager nos réflexions et nos observations quant à la manière dont la pandémie de la COVID-19 affecte le paysage numérique actuel. - [Les entreprises québécoises qui innovent en temps de crise](https://www.makeitbloom.com/blog/quebec-companies-that-inspire-us-in-times-of-crisis/) - Nous félicitons les compagnies québécoises qui s’adaptent, qui sont proactives et qui se réinventent pour aider leur communauté durant la crise du COVID-19 - [Thara Communications répond à vos questions sur la gestion de crise et la COVID-19](https://www.makeitbloom.com/blog/thara-communications-answers-your-questions-about-the-covid-19-crisis/) - Thara Communications, une agence de relation publique québécoise répond à vos questions au sujet de la crise de la COVID-19. Lisez la suite. - [Comment s'adapter au télétravail?](https://www.makeitbloom.com/blog/how-to-keep-blooming-while-working-from-home/) - Voici les trucs de nos employés pour rester motivés, pour faciliter le travail d’équipe et pour préserver notre culture d’entreprise, même à distance. - [Playing with attribution modeling in Google Ads](https://www.makeitbloom.com/blog/playing-with-attribution-modelling-in-adwords/) - A customer’s journey is more circuitous than clicking an ad and purchasing. Get a better understanding of your buyers' journey with Google Ads. Read more! - [4 Tips for Creating Killer Display Ads](https://www.makeitbloom.com/blog/4-tips-for-creating-killer-display-ads/) - Yes, you can build digital display ads that intrigue and convert. Here’s how to prepare for and create killer display advertisements. - [2019 SEO Trends That Aren't Just Disguised as 2018 SEO Trends](https://www.makeitbloom.com/blog/2019-seo-trends-that-arent-just-disguised-as-2018-seo-trends/) - Our SEO expert discusses trends that will change the SEO landscape in 2019. Keep an eye out for these 2019 SEO trends! - [Learning SEO One Meme at a Time](https://www.makeitbloom.com/blog/learning-seo-one-meme-at-a-time/) - Search Engine Optimization is still a misunderstood field for many so, our SEO experts created a few memes to explain the critical role of SEO. - [Making Technical SEO Vibe with Clients](https://www.makeitbloom.com/blog/technical-seo/) - We’re peeling back the curtain a little bit on the state of technical SEO in an agency setting. Learn more about our practices and methodology. - [9 SEO Tactics for E-commerce Sites](https://www.makeitbloom.com/blog/9-seo-tactics-for-e-commerce-sites/) - Discover 9 tactics that will help your online shop rank higher on search engines. You'll increase your credibility, and traffic to your site. Start optimizing! - [What is SEO and what can it do for your business?](https://www.makeitbloom.com/blog/what-is-seo-and-what-can-it-do-for-your-business/) - Don't have an SEO strategy in place? Correct this mishap today by exploring the benefits of SEO and understand how to optimize your marketing efforts! - [Best SEO copywriting guidelines to follow](https://www.makeitbloom.com/blog/best-seo-copywriting-guidelines-to-follow/) - Producing quality content alone is not enough. Check out these SEO copywriting guidelines to optimize for search engines and unlock your full potential! - [5 product page tweaks to boost your conversion rate](https://www.makeitbloom.com/blog/5-product-page-tweaks-to-boost-your-conversion-rate/) - Sure, you can bring them to the site. But how do you entice them to buy? Learn five easy ways to improve conversion rates on your ecommerce product pages. - [Conversion Rate Optimization: Digital marketing’s secret sauce](https://www.makeitbloom.com/blog/conversion-rate-optimization-digital-marketings-secret-sauce/) - Learn the basics behind Conversion Rate Optimization and why it is today’s essential digital marketing practice. Let's boost your website's performance! - [17 ways to test any landing page](https://www.makeitbloom.com/blog/17-ways-to-test-any-landing-page/) - It’s impossible to run out of A/B test for your landing page, but some tweaks are more effective than others. Discover ways to test landing pages. - [Laws Of User Experience & How To Apply Them](https://www.makeitbloom.com/blog/laws-of-ux/) - Our CRO specialist explains critical UX laws that should be followed to increase conversion rates. Learn more! - [5 CRO Best Practices To Boost Your Conversion Rate](https://www.makeitbloom.com/blog/5-cro-best-practices-to-boost-your-conversion-rate/) - Learn why CRO — conversion rate optimization — is an essential technique for making sure your digital marketing campaigns drive on-site conversions. - [A landing page we love (and why)](https://www.makeitbloom.com/blog/a-landing-page-we-love-and-why/) - Understand the key components of a landing page that converts by looking at an example with all the right pieces in the right places. - [Don’t just run a test. Plan it.](https://www.makeitbloom.com/blog/dont-just-run-a-test-plan-it/) - A little planning ensures that your website A/B tests are aligned with your business objectives. Here’s how Conversion Rate Optimization (CRO) is done. - [Google, Facebook Are Rushing To Link Online Efforts To Offline Sales](https://www.makeitbloom.com/blog/google-facebook-are-rushing-to-link-online-efforts-to-offline-sales/) - The leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be easier than ever. - [WordCamp Montreal 2018 for Those that Missed it](https://www.makeitbloom.com/blog/wordcamp-montreal-2018-for-those-that-missed-it/) - Bloom’s SEO team attended WordCamp Montreal in 2018! We put together our thoughts on the event in case you missed it. Read all about it! - [First Montreal OnCrawl Afterwork](https://www.makeitbloom.com/blog/first-montreal-oncrawl-afterwork/) - The Bloom team is happy to get involved in the Montreal SEO community by co-hosting the very first Montreal OnCrawl Afterwork. - [Bloom at WordCamp Ottawa 2017](https://www.makeitbloom.com/blog/bloom-at-wordcamp-ottawa-2017/) - We are very proud to announce that Sam Lalonde will be presenting at WordCamp Ottawa 2017! #wcott - [Digital Agency Bloom Welcomes a New Managing Director in Toronto](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-welcomes-a-new-managing-director-in-toronto/) - Bloom Welcomes A New Digital Marketing Manager in Toronto. Read here to find out more about the growth of our agency's brand! - [L'agence numérique Bloom accueille un nouveau directeur à Toronto](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-welcomes-a-new-managing-director-in-toronto/) - Bloom accueille un nouveau directeur à Toronto. Lisez cet article pour en savoir plus sur la croissance de notre agence située à Montréal et à Toronto! - [Why is SEO Not Taught in School?](https://www.makeitbloom.com/blog/why-is-seo-not-taught-in-school/) - Bloom's SEO director, Pascal Côté, explores the reason why SEO isn't a very popular field of study in colleges and universities. Learn more! - [Pourquoi est-ce que le SEO n'est pas enseigné à l'école?](https://www.makeitbloom.com/blog/why-is-seo-not-taught-in-school/) - Le directeur SEO de notre agence marketing numérique se penche sur la question suivante: Pourquoi le SEO n'est-il pas une discipline populaire à l'école? - [Why A Digital Performance Report is a Must?](https://www.makeitbloom.com/blog/why-a-digital-performance-report-is-a-must/) - The digital performance report is an invaluable asset for decision-makers and marketers. Learn more about its importance in the modern marketer's toolbox. - [Pourquoi est-il essentiel d'avoir un rapport sur les performances numériques?](https://www.makeitbloom.com/blog/why-a-digital-performance-report-is-a-must/) - Le rapport de performance numérique est un atout inestimable. Dashthis partage des trucs et astuces pour des rapports réussis. - [Congrats to Frank & Oak!](https://www.makeitbloom.com/blog/congrats-frank-oak/) - Montreal-based men’s clothing retailer Frank & Oak just raised a Series A investment of $5 million. Congrats! - [Les vraies tendances en SEO pour 2019](https://www.makeitbloom.com/blog/2019-seo-trends-that-arent-just-disguised-as-2018-seo-trends/) - Notre experte SEO discute des tendances qui changeront le monde du SEO en 2019. Surveillez ces tendances pour un référencement organique efficace en 2019! - [AdWords For Appliance Repair Success](https://www.makeitbloom.com/blog/adwords-for-appliance-repair-success/) - Discover some of the best practices for building PPC campaigns to help our appliance repair clients gain a competitive edge in their markets. - [Bloom Ranks No. 156 on the 2017 PROFIT 500](https://www.makeitbloom.com/blog/bloom-ranks-no-156-on-the-2017-profit-500/) - Canadian Business and PROFIT today ranked Bloom No. 156 on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. - [Bloom’s Weekly Picks – March 07, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-march-07-2014/) - Here's this week's picks from the Bloom team. Don’t forget to Subscribe to our blog, follow us on Twitter or Like us on Facebook. - [Why Invest in an Online Review Management Strategy?](https://www.makeitbloom.com/blog/why-invest-in-an-online-review-management-strategy/) - A great review management strategy will positively impact your local SEO, your user experience, and your sales. Learn more about online customer reviews! - [Celebrating 2 Years of Making PPC Campaigns Bloom!](https://www.makeitbloom.com/blog/celebrating-2-years-of-making-ppc-campaigns-bloom/) - It's with great pleasure that we celebrate Bloom's second anniversary today. - [Tout ce que vous devez savoir pour vendre vos produits sur Instagram](https://www.makeitbloom.com/blog/sell-your-products-on-instagram/) - Instagram permet aux marques de publier des publicités en story ou sur le fil d'actualité. Voyez comment utiliser Instagram Ads à son plein potentiel. - [Google Quietly Removes AdWords Places of Interest](https://www.makeitbloom.com/blog/google-quietly-removes-adwords-places-of-interest/) - You might have noticed that the AdWords’ Places of Interest option found under “Location groups” has disappeared... Learn more! - [Bloom’s Weekly Picks – Feb 21, 2014](https://www.makeitbloom.com/blog/bloom-weekly-picks-feb-21-2014/) - Here’s this week’s picks from the Bloom team. YouTube, suspicious-minds make the best PPC managers, Google shopping, HHI targeting and SEM Tournament! - [Redesigning the Bloom office](https://www.makeitbloom.com/blog/redesigning-the-bloom-office/) - We're excited to be working with the talented multi disciplinary design team at Atelier 1064 to redesign and redefine the Bloom office. - [How Not To Go Over Budget in AdWords Ever Again](https://www.makeitbloom.com/blog/how-not-to-go-over-budget/) - Budget maintenance is the most important thing when managing your AdWords campaigns. Learn how to not get over budget in this article. - [Comment les humains influencent-ils les résultats de recherche?](https://www.makeitbloom.com/blog/how-humans-affect-search-results/) - Pascal Côté, directeur SEO chez Bloom, démontre le rôle de l'interaction humaine dans le référencement selon le Search Quality Rater Guidelines de Google. - [BonLook raises $1.1M to propel their growth](https://www.makeitbloom.com/blog/bonlook-raises-funding-from-anges-quebec/) - BonLook, an online eyewear shop that reinvents the way prescription glasses are purchased, raised $1.1 million in funding. Good job! - [Q & A with Charlotte Riley at A.C. Riley Communications](https://www.makeitbloom.com/blog/q-a-with-charlotte-riley-at-ac-riley-communications/) - Charlotte excels at delivering optimized online content that is both people and search engine friendly. Learn more about her role as a content writer here. - [AdWords Search Funnels Coming to a Campaign Near You!](https://www.makeitbloom.com/blog/adwords-search-funnels-coming-to-a-campaign-near-you/) - Google announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. - [Google Updates Display URL Policy](https://www.makeitbloom.com/blog/google-updates-display-url-policy/) - Google announced an upcoming update to its display URL policy in response to advertiser and user feedback. Learn more on this update. - [Bloom Logo In an Exhibit in Malone, NY](https://www.makeitbloom.com/blog/bloom-logo-in-an-exhibit-in-malone-ny/) - When we had our Bloom logo designed, we expected to see it on our website, t-shirts, office door but who would have thought it would be in an art gallery? - [Revamped Adwords MCC Dashboard - Finally!](https://www.makeitbloom.com/blog/revamped-adwords-mcc-dashboard-finally/) - Google has started rolling out an updated version of the MCC (My Client Center) Dashboard. So far, I like what I see. Read more on the MCC Dashboard. - [Bloom places No. 157 on The Globe and Mail’s brand-new ranking of Canada’s Top Growing Companies](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-places-on-the-globe-and-mail-ranking-of-canadas-top-growing-companies/) - Bloom is pleased to announce its ranking on The Globe and Mail’s new ranking of Canada’s Top Growing Companies with an impressive growth of 231%. - [Adwords Automatic Matching - Tell Google What You Think!](https://www.makeitbloom.com/blog/adwords-automatic-matching-tell-google-what-you-think/) - There's been quite a bit of buzz about Google's new Automatic Matching feature in Adwords. Learn more about this feature here. - [Bloom's Weekly Picks - Jan 31, 2014](https://www.makeitbloom.com/blog/bloom-weekly-picks-jan-31-2014/) - Here are our weekly picks in digital marketing - enjoy! - [Split Testing Your Landing Page – Best Practices](https://www.makeitbloom.com/blog/split-testing-landing-page-best-practices/) - You’re happy about the landing page you’ve built. Your conversions have skyrocketed. I hope you are not planning on just leaving it in God's hands now. - [Neptune Pine surpasses 100K Kickstarter goal in just 27h](https://www.makeitbloom.com/blog/neptune-pine-surpasses-100k-kickstarter-goal-in-just-27h/) - Neptune Pine, our new clients and a Montreal-based tech start-up who's about to launch a smartwatch, surpassed their 100K Kickstarter goal in no time. - [The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce](https://www.makeitbloom.com/blog/the-80-20-rule-mastering-ppc-optimisation-when-time-is-scarce/) - So you’ve got a gazillion keywords, ad groups, ads and more to optimize in your PPC campaigns and you’ve only got 20 minutes to spare. We got you. - [Two charming new ad extensions you’ll want to meet](https://www.makeitbloom.com/blog/two-charming-new-ad-extensions-youll-want-to-meet/) - Amid a slew of new additions to the Google Display Network, AdWords and Analytics, two saucy little ad extensions just caught our eye. Learn more now! - [The Complete Guide to Tracking Social Media Like a Pro with Google Analytics](https://www.makeitbloom.com/blog/the-complete-guide-to-tracking-social-media-like-a-pro-with-google-analytics/) - You are missing out if you aren’t using Google Analytics for social media. Track your social media campaigns like a pro by reading this complete guide! - [Bloom's Weekly Picks - Jan 24, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-jan-24-2014/) - Whether it's PPC, Adwords, Facebook, Search, Social, Digital, Marketing…we'll have it all for you. So kick back, enjoy the reads and stay tuned! - [Bloom Finds New Home in a Lofty Space](https://www.makeitbloom.com/blog/bloom-finds-new-home-in-a-lofty-space/) - We're excited to announce that on July 1st, Bloom will be moving to a new home! - [Comment créer un appel d'offres pour une agence de marketing numérique](https://www.makeitbloom.com/blog/how-to-make-a-request-for-proposal-to-an-agency/) - La rédaction d'un appel d'offres pour une agence de marketing numérique est difficile à gérer. Utilisez ce guide pour recevoir de bonnes offres de service! - [Entrevue avec une spécialiste du référencement local chez SweetIQ](https://www.makeitbloom.com/blog/interview-with-local-seo-specialist/) - Qu'est-ce que le référencement local et pourquoi c'est essentiel? Voici une entrevue avec Nathaly, spécialiste en référencement local chez SweetIQ. - [7 Tips to Measure Your Lead Gen Campaign, Properly](https://www.makeitbloom.com/blog/7-tips-to-measure-the-success-of-your-lead-generation-campaign/) - You think your PPC campaigns are super successful but your sales team is not convinced? Here's why. - [Google Announces New Attributes to Better Identify Links](https://www.makeitbloom.com/blog/seo-expert-explains-google-new-link-attributes/) - Our SEO expert explains Google's way of tagging links. It's now possible to differentiate user-generated content, advertising links and “nofollow”. - [The Best Digital Tactics for Manufacturing Companies](https://www.makeitbloom.com/blog/the-best-digital-tactics-for-manufacturing-companies/) - How can manufacturers use digital marketing to increase leads and sales? Our marketing agency suggests 5 powerful tactics for manufacturing companies. - [Canada's Political Parties: Do They "Get" Paid Search?](https://www.makeitbloom.com/blog/canada-political-parties-do-they-get-paid-search/) - The Canadian political parties seem to be connecting with voters through social media in these elections but how do they fared with paid search? - [Make the most of expanded text ads](https://www.makeitbloom.com/blog/make-the-most-of-expanded-text-ads/) - Adwords’ Expanded Text Ads are one of the biggest changes that arrived in AdWords’ pipeline. Learn more about expended text ads here! - [No Ma, I Don't Work for Google](https://www.makeitbloom.com/blog/no-ma-i-dont-work-for-google/) - "So you work FOR Google?" No ma, I help businesses USE Google so that they can advertise their products/services online! Read more now! - [Interview with Local Search Specialist from SweetIQ](https://www.makeitbloom.com/blog/interview-with-local-seo-specialist/) - What is Local SEO and Why Is It Essential For Your Business? We Answer Your Questions In This Interview With Local SEO Expert, Nathaly from SweetIQ. - [L’agence numérique Bloom partenaire officiel de la plateforme Eulerian](https://www.makeitbloom.com/blog/digital-agency-bloom-certified-by-the-customer-data-platform-eulerian/) - Bloom et l'éditeur de technologies Eulerian ont officiellement lancé leur partenariat. Trois experts sont maintenant certifiés sur ces technologies. - [Les lois de l’expérience utilisateur](https://www.makeitbloom.com/blog/laws-of-ux/) - Notre spécialiste en optimisation du taux de conversion présente les lois du UX et comment les mettre en oeuvre pour un design Web réussi. - [Real Estate: 6 Tips to Get More Leads Online](https://www.makeitbloom.com/blog/real-estate-6-tips-to-get-more-leads-online/) - How can real estate businesses set their brand apart and attract more leads? Our 6 digital tactics will boost your real estate company's online presence. - [Bloom’s Weekly Picks – March 14, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-march-14-2014/) - Here’s this week’s picks from the Bloom team. Don’t forget to Subscribe to our blog, follow us on Twitter or Like us on Facebook. - [Interview with Gil Michel-Garcia, CEO of WAFU.](https://www.makeitbloom.com/blog/interview-with-gil-michel-garcia-wafu-ceo/) - Rob Elbaz, Paid Media Specialist, sat down and discussed common challenges with Gil Michel-Garcia, one of Quebec's most innovative and successful CEOs. - [No Landing Page? You Ain’t Gonna Sell.](https://www.makeitbloom.com/blog/no-landing-page-you-aint-gonna-sell/) - Here is why you should get yourself a landing page and put into it as much thought, time and capital as you would for any stage of your marketing campaign. - [Leçons de vie tirées d'un stage dans une agence de marketing numérique](https://www.makeitbloom.com/blog/life-lessons-learned-from-bloom-digital-marketing-agency/) - Yoana explique ce qu'elle a appris en tant que stagiaire dans le département des ventes de notre agence Web de Montréal. - [Comprendre le SEO un « meme » à la fois](https://www.makeitbloom.com/blog/learning-seo-one-meme-at-a-time/) - Le référencement est un domaine mystérieux et méconnu, c'est pourquoi nos experts SEO ont créé quelques « memes » pour expliquer le rôle critique du SEO. - [Portrait d'employé: Directeur de l'expérience client](https://www.makeitbloom.com/blog/meet-our-team-jamie-new-director-of-client-experience/) - Portrait d'employé : Découvrez le parcours de Jamie chez Bloom, une agence marketing numérique de Montréal. Apprenez-en plus sur son métier et ses défis. - [5 Questions for Étienne Garbugli - Web Usability Expert at Kotsego](https://www.makeitbloom.com/blog/5-questions-for-etienne-garbugli-web-usability-expert-at-kotsego/) - Interview with Étienne Garbugli of Kotsego, a user-centered web design agency. - [Hidden in Plain Sight - Advanced Mobile Targeting in Display Campaigns](https://www.makeitbloom.com/blog/advanced-mobile-targeting-in-display-campaigns/) - Learn more on advanced mobile targeting in display campaigns. - [AdWords applies Smart Bidding to automated bidding strategies](https://www.makeitbloom.com/blog/adwords-applies-smart-bidding-to-automated-bidding-strategies/) - Learn more on Smart Bidding and automated bidding strategies in Google Ads. - [AdWords Editor 7.0 Update - Find First Page Bid Estimates & Quality Score Problems Quickly](https://www.makeitbloom.com/blog/adwords-editor-70-update-find-first-page-bid-estimates-quality-score-problems-quickly/) - 2 quick filters in AdWords Editor to spot First Page Bid Estimates & Quality Score Problems quickly. - [AdWords Now Shows Separate Metrics for Google and Search Partners](https://www.makeitbloom.com/blog/adwords-now-shows-separate-metrics-for-google-and-search-partners/) - Advertisers have more insights into their AdWords campaigns: they see campaign statistics for Google Search and Search Partners separately. - [Facebook’s Value-Based Lookalike Audiences: What they are and how to create them](https://www.makeitbloom.com/blog/facebooks-value-based-lookalike-audiences-what-they-are-and-how-to-create-them/) - Facebook’s new Value-Based Lookalike Audiences let you target your ads to people who are statistically more likely to buy. Here’s how. - [Google Adwords Quality Score Updates Go Live in a Few Days](https://www.makeitbloom.com/blog/google-adwords-quality-score-updates-go-live-in-a-few-days/) - Learn more on Google Adwords Quality Score Updates. - [Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features](https://www.makeitbloom.com/blog/google-performance-summit-2016/) - Google’s product team presented the details of what is to come at its Google Performance Summit keynote. - [How To Spot Creative Fatigue With Your Facebook & Instagram Ads](https://www.makeitbloom.com/blog/how-to-spot-creative-fatigue-with-your-facebook-instagram-ads/) - The performance of an amazing ad is starting to decline and you don't know why? Check your First Time Impression Ratio, it might be the answer. - [How Will Facebook’s New Privacy Feature Impact Your Brand?](https://www.makeitbloom.com/blog/how-will-facebooks-new-privacy-feature-impact-your-brand/) - Facebook is launching a new privacy feature. So, what does it mean for brands advertising on Facebook? How will it impact your campaigns? Learn more here! - [How Your Quality Score Impacts Your Ad Positions on Google AdWords](https://www.makeitbloom.com/blog/how-your-quality-score-impact-your-ad-positions-on-google-adwords/) - Find out how your quality score in Google AdWords helps determine what position your ad will appear in. - [Improving Google AdWords Quality Scores With Landing Pages](https://www.makeitbloom.com/blog/improving-google-adwords-quality-scores-with-landing-pages/) - Basically, Google now says that an advertiser's landing pages and website play a greater role in determining a keyword's quality score and cost per click (CPC). - [Make Sure Your Ads Are Still Running with Adwords’ Disapproved Ads Tool](https://www.makeitbloom.com/blog/make-sure-your-ads-are-still-running-with-adwords-disapproved-ads-tool/) - Take a look at Adwords’ Disapproved Ads Tool to make sure your ads are served correctly. - [Montreal-Based Bloom Shortlisted for Bing Agency Awards' Philanthropist of the Year](https://www.makeitbloom.com/blog/montreal-based-bloom-shortlisted-for-bing-agency-awards-philanthropist-of-the-year/) - Shortlisted for the Bing Agency Awards - Philanthropist of the Year, Bloom worked closely with MIND High School of the English Montreal School Board. - [Optimizing AdWords Display Campaigns for Website Engagement](https://www.makeitbloom.com/blog/optimizing-adwords-display-campaigns-for-website-engagement/) - Do you currently manage a Google Ads campaign where the goal is website engagement? If yes, this tutorial is for you! - [Search Volume Data in Google's Keyword Tool? No You're Not Dreaming!](https://www.makeitbloom.com/blog/search-volume-data-in-google-keyword-tool-no-youre-not-dreaming/) - Search volume data in Google's Keyword Tool? This is some cruel joke right? Nope, see for yourself... - [Get Started with Google Adwords Campaign Experiments – Part 2](https://www.makeitbloom.com/blog/started-google-adwords-campaign-experiments-part-2/) - Read part 2 of our Google Adwords Campaign Experiments. - [Get Started with Google Adwords Campaign Experiments – Part 1](https://www.makeitbloom.com/blog/started-google-adwords-campaign-experiments-part-1/) - Learn more about Adwords Campaign Experiments, a feature that allows you to test the waters before jumping into the deep end. - [Supersize Your CTR and Quality Score on Brand New PPC Campaigns](https://www.makeitbloom.com/blog/supersize-your-ctr-and-quality-score-on-brand-new-ppc-campaigns/) - Quickly boost your CTR and Quality Score. Don’t include any broad match keywords in your adgroups when you start. Focus on phrase and exact match only. - [Turn Around A Google Slapped Adwords Campaign in 6 Easy Steps](https://www.makeitbloom.com/blog/turn-around-a-google-slapped-adwords-campaign-in-6-simple-steps/) - With all the recent changes Google has made to their quality score algorithm, it can be much more difficult for advertisers to obtain a "Good" quality score. - [Why Google Cares About Your Landing Page Load Times and Why You as an Adwords Advertiser Should Too!](https://www.makeitbloom.com/blog/why-google-cares-about-your-landing-page-load-times-and-why-you-as-an-adwords-advertiser-should-too/) - As if staying on top of your Adwords quality score wasn’t tricky enough, Google now plans to factor in site load times into their calculation... - [YouTube content guidelines & Monetization: What You Need to Know](https://www.makeitbloom.com/blog/youtube-content-guidelines-monetization-what-you-need-to-know/) - Popular YouTube Creators have been getting their videos delisted from Monetization. Here's the advertiser's perspective on this. - [Bloom se classe au 157e rang du classement des entreprises canadiennes à forte croissance du Globe and Mail](https://www.makeitbloom.com/blog/digital-marketing-agency-bloom-places-on-the-globe-and-mail-ranking-of-canadas-top-growing-companies/) - L'agence Bloom est heureuse d'annoncer qu'elle apparait sur le nouveau classement du Globe and Mail des entreprises à forte croissance au Canada. - [Facebook lance un nouvel outil pour la protection de la vie privée](https://www.makeitbloom.com/blog/how-will-facebooks-new-privacy-feature-impact-your-brand/) - Facebook lance une nouvelle fonctionnalité en lien avec la protection de la vie privée. Comment cela va-t-il influencer la publicité sur Facebook ? - [L'agence Bloom certifiée « Meilleurs lieux de travail au Québec en 2018 »](https://www.makeitbloom.com/blog/bloom-made-it-to-the-2018-list-of-best-workplaces-in-quebec/) - Notre agence de marketing numérique, Bloom est fière d’annoncer qu'elle figure sur la liste des Meilleurs lieux de travail™ au Québec pour l'année 2018. - [L’agence Bloom nommée Boutique Agency of The Year aux Ewards 2019](https://www.makeitbloom.com/blog/bloom-wins-boutique-digital-agency-of-the-year-in-the-2019-ewards/) - Notre agence de marketing remporte le Ewards 2019 pour « Agence numérique de l'année »! Quelle fierté d'être nommée aux côtés d'autres agences Web passionnées. - [A New SEO Game Changer Has Been Added to Shopify](https://www.makeitbloom.com/blog/a-new-seo-game-changer-has-been-added-to-shopify/) - Want to sell products in multiple languages on Shopify? Learn more about native translation: dream solution to help manage multilingual websites in Shopify. - [Shopify ajoute une nouvelle fonctionnalité qui fait rêver les SEO](https://www.makeitbloom.com/blog/a-new-seo-game-changer-has-been-added-to-shopify/) - Vous souhaitez vendre vos produits en plusieurs langues sur Shopify ? Découvrez la solution presque parfaite pour gérer des sites web multilingues sur Shopify. - [Palmarès: 18 entreprises qui nous ont impressionnées en 2019](https://www.makeitbloom.com/blog/18-companies-that-rocked-2019/) - En cette fin d’année 2019, nous souhaitons lever notre chapeau à des entreprises qui, selon nous, méritent d’être reconnues. Découvrez-les ici. - [18 Companies that Rocked 2019](https://www.makeitbloom.com/blog/18-companies-that-rocked-2019/) - Our digital marketing agency shares 18 companies that deserve to be recognized for their unicity and hard work in 2019. Learn more. - [5 SEO Trends That Will Dominate 2020](https://www.makeitbloom.com/blog/5-seo-trends-that-will-dominate-2020/) - Want to improve your SEO game in 2020? Our SEO experts discuss 5 search engine optimization trends that will dominate the SEO landscape in 2020 [VIDEO]. - [9 tactiques SEO pour les sites de commerce électronique](https://www.makeitbloom.com/blog/9-seo-tactics-for-e-commerce-sites/) - Découvrez 9 tactiques en référencement organique qui s'appliquent très bien au commerce électronique. Investir en SEO, c'est gagnant pour les entreprises e-commerce. - [6 tactiques de marketing Web pour l’immobilier](https://www.makeitbloom.com/blog/real-estate-6-tips-to-get-more-leads-online/) - Notre agence de marketing numérique propose 6 tactiques Web qui vous aideront à faire rayonner votre entreprise du secteur immobilier. Apprenez-en plus. - [Tactiques numériques pour les entreprises manufacturières](https://www.makeitbloom.com/blog/the-best-digital-tactics-for-manufacturing-companies/) - Notre agence de marketing propose 5 tactiques numériques puissantes pour les entreprises manufacturières, les usines ou les entreprises industrielles. - [Bloom se positionne au 145e rang du Growth 500 2018](https://www.makeitbloom.com/blog/bloom-ranks-no-145-on-the-2018-growth-500/) - Cette année, Bloom se classe au 145e rang du 30e Growth 500, soit le classement annuel des entreprises à la croissance la plus rapide au Canada. - [Embauchez et fidélisez les milléniaux](https://www.makeitbloom.com/blog/hire-and-retain-millennials-the-right-way/) - Notre responsable de la culture chez Bloom vous explique comment nous arrivons à embaucher et à fidéliser les milléniaux. - [Québec: le territoire numérique inexploré](https://www.makeitbloom.com/blog/quebec-the-uncharted-digital-territory/) - Surmontez la barrière linguistique du Québec pour augmenter vos parts de marché. Voici pourquoi vous devriez faire de la publicité en ligne au Québec. - [Bloom devient la première agence nord-américaine certifiée par l’outil SEO OnCrawl](https://www.makeitbloom.com/blog/bloom-becomes-first-north-american-agency-certified-by-seo-tool-oncrawl/) - Bloom, une agence numérique montréalaise, devient la première agence nord-américaine certifiée par le français SEO Solution On Crawl. - [Premier OnCrawl Afterwork de Montréal!](https://www.makeitbloom.com/blog/first-montreal-oncrawl-afterwork/) - L'équipe SEO de Bloom s'implique dans la communauté SEO de Montréal en participant au premier OnCrawl Afterwork donné à Montréal. - [Les nouveautés sur Facebook Ads (Q4 2019)](https://www.makeitbloom.com/blog/whats-new-on-facebook-ads-2019/) - Notre agence de marketing numérique a recueilli et synthétisé certaines des mises à jour lancées sur Facebook et Instagram au cours des dernières semaines. - [Congrats to LightSpeed!](https://www.makeitbloom.com/blog/congrats-to-lightspeed/) - It’s not often that you get to see one of your clients pick up $30M in Series A funding from Accel Partners, but that’s just what happened to LightSpeed, a client of ours based here in Montreal. We were thrilled with the news as this could not have happened to a better team. - [Google AdWords and YouTube Video Ads – Unified at Last](https://www.makeitbloom.com/blog/google-adwords-and-youtube-video-ads-unified-at-last/) - Google Adwords and YouTube Ads linked in the same platform. What does it mean for advertisers? - [How to Keep Your Ads off Offensive Sites](https://www.makeitbloom.com/blog/how-to-keep-your-ads-off-offensive-sites/) - A more proactive approach to display advertising placements will make sure your ads don’t appear on sites that don’t share your values. - [Get More Conversions by Giving Fewer Choices](https://www.makeitbloom.com/blog/get-more-conversions-by-giving-fewer-choices/) - Find out why giving more choices on your landing pages will result in fewer conversions not more! - [Are you GDPR-ready?](https://www.makeitbloom.com/blog/are-you-gdpr-ready/) - If you are still researching GDPR and you run an international business, you are not GDPR-ready. Learn how GDPR affects you, and how to comply. - [SEMPO 2007 Survey: Ends Feb 1](https://www.makeitbloom.com/blog/sempo-2007-survey-ends-feb-1/) - Learn more on SEMPO 2007 Survey - [Putting the Short Tail to Work](https://www.makeitbloom.com/blog/putting-the-short-tail-to-work/) - Learn more on short tail keywords. - [Yahoo Conversion Assists – Better Data, Smarter Bidding](https://www.makeitbloom.com/blog/yahoo-conversion-assists-better-data-smarter-bidding/) - Discover Yahoo's new updates. - [Yahoo Minimum Bids No Longer Fixed at $0.10](https://www.makeitbloom.com/blog/yahoo-minimum-bids-no-longer-fixed-at-010/) - Yahoo changed its minimum bids. - [5 Ways to Track Offline Conversions from Your PPC Efforts](https://www.makeitbloom.com/blog/5-ways-to-track-offline-conversions-from-your-ppc-efforts/) - How to track offline conversions from your PPC efforts. - [How Exact Match Keywords Can Kill Your Quality Score](https://www.makeitbloom.com/blog/how-exact-match-keywords-can-kill-your-quality-score/) - Learn more on Exact Match Keywords and how it affects your quality score in Adwords. - [New LinkedIn Group for PPC Pros in Canada](https://www.makeitbloom.com/blog/new-linkedin-group-for-ppc-pros-in-canada/) - Join the new LinkedIn Group for PPC pros in Canada - [Bloom, a search story](https://www.makeitbloom.com/blog/bloom-a-search-story-2/) - Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story. - [We've moved! Bye bye suite 480, hello sweet 489](https://www.makeitbloom.com/blog/weve-moved-bye-bye-suite-480-hello-sweet-489/) - Check out our new office! - [Bloom's Weekly Picks - Feb 07, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-feb-07-2014/) - The Superbowl is over and now it’s time to score a few touchdowns of your own. This week we’ve compiled a bunch of great reads, chalk-full of updates and strategies that will help you put your game plan into action. It’s game time! - [Bloom’s Weekly Picks – Feb 14, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-feb-14-2014/) - Here's this week's picks from the Bloom team. - [Bloom’s Weekly Picks – Feb 28, 2014](https://www.makeitbloom.com/blog/blooms-weekly-picks-feb-28-2014/) - This week's blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of the posts might be a bit mindwarping, but there is a lot to get out of them, so don't get frustrated if you need to read some of them more than once. Don’t forget to Subscribe - [Montreal Startup Fest - Bloom's Recap](https://www.makeitbloom.com/blog/montreal-startup-fest-blooms-recap/) - Here is a recap of Montreal Startup Fest. - [Bloom Wins 2015 Google All Stars Competition](https://www.makeitbloom.com/blog/bloom-wins-2015-google-all-stars-competition/) - See how our digital marketing agency, Bloom won 2015 Google All Stars Competition - [My Journey to Pubcon Las Vegas 2019 - Day 2](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-2/) - Here is a recap of Pubcon Las Vegas, day 2. - [AdWords Editor 6.5.1 Update Released](https://www.makeitbloom.com/blog/adwords-editor-651-update-released/) - Here is what you need to know about AdWords Editor 6.5.1 Update Released - [Highrise Makes for a Better Search Marketer](https://www.makeitbloom.com/blog/highrise-makes-for-a-better-search-marketer/) - Learn more on Highrise and how it can make for a Better Search Marketer - [Twitter IS Good for Business – How You Use it Makes All the Difference!](https://www.makeitbloom.com/blog/twitter-is-good-for-business-how-you-use-it-makes-all-the-difference-2/) - Twitter holds real value as a business development tool - the trick is in knowing how to use it. - [Why you should all be using Facebook’s Lookalike Audiences](https://www.makeitbloom.com/blog/why-you-should-all-be-using-facebooks-lookalike-audiences/) - Use Facebook’s Lookalike Audiences to target audiences that resemble your email or customer lists. Here’s how. - [7 ways to get more from your Instagram Ads](https://www.makeitbloom.com/blog/7-ways-to-get-more-from-your-instagram-ads/) - Learn our seven tips for creating Instagram Ads that capture the fickle attention of young, affluent millennials. - [IGTV is Here!](https://www.makeitbloom.com/blog/igtv-is-here/) - Learn about the newest and best feature Instagram has to yet offer; and what it means for the advertising world. - [The secret sauce to creating a successful YouTube channel](https://www.makeitbloom.com/blog/the-secret-sauce-to-creating-a-successful-youtube-channel/) - Learn tips and tricks for building and succeeding with your very own YouTube channel. - [It’s Never too Late to Become an Audience Segmentation Wizard](https://www.makeitbloom.com/blog/get-started-with-segmentation-digital-marketing/) - Learn how segmenting your audiences will deliver content and messaging that is in tune with your visitors’ needs and expectations. - [5 Social Media Trends in 2019 (and Beyond)](https://www.makeitbloom.com/blog/5-social-media-trends-in-2019-and-beyond/) - Discover trends that will shape the way brands use Facebook and Instagram to promote their business. - [Coming soon to a campaign near you: Similar Audiences for Search](https://www.makeitbloom.com/blog/coming-soon-to-a-campaign-near-you-similar-audiences-for-search/) - Similar Audiences for Search is coming soon to an Adwords campaign near you - [Black Friday approacheth. We’re here to help.](https://www.makeitbloom.com/blog/black-friday-approacheth-were-here-to-help/) - It will be here sooner than you expect. Get ready with our insider tips for optimizing your AdWords campaigns for Black Friday & the holidays. - [The Most Forgotten PPC Announcement of 2016: Apple Search Ads](https://www.makeitbloom.com/blog/apple-search-ads/) - The most forgotten and underrated PPC announcement of 2016 is the public release of Apple Search Ads. Read more about it here! - [Keywords & AdWords Attribution: Give credit to the right keywords, at the right time](https://www.makeitbloom.com/blog/keywords-adwords-attribution-give-credit-to-the-right-keywords-at-the-right-time/) - Learn how testing different attribution models can reveal the true value of your generic keywords in AdWords. - [3 Huge PPC Trends for 2018 (and How to Adapt)](https://www.makeitbloom.com/blog/3-huge-ppc-trends-for-2018-and-how-to-adapt/) - Discover three technologies that will permanently impact the way we manage paid search advertising campaigns in 2018. - [Getting started with Amazon Ads](https://www.makeitbloom.com/blog/getting-started-with-amazon-ads/) - Everything you need to know about getting started advertising your products on Amazon Ads. - [Amazing New LinkedIn Ads Features](https://www.makeitbloom.com/blog/linkedin-features-launching-in-2017/) - LinkedIn Is About To Be Amazing! We are so excited about these new features that we had to share them with you. Learn all about it here. - [Work it: Why LinkedIn is a Haven for B2B advertisers](https://www.makeitbloom.com/blog/work-it-why-linkedin-is-a-haven-for-b2b-advertisers/) - Learn who should be advertising on LinkedIn, and why it can create awesome opportunities for marketers who are prepared to hustle. - [Give your Headlines some Love with these 4 Test Ideas](https://www.makeitbloom.com/blog/give-your-headlines-some-love-with-these-4-test-ideas/) - Your ad has only seconds to grab the searcher’s attention, learn how to optimize them here. - [New in AdWords: More Control to Target iPhone Users & Other Mobile Devices with a Full Browser](https://www.makeitbloom.com/blog/new-in-adwords-more-control-to-target-iphone-users-other-mobile-devices-with-a-full-browser/) - Learn more about Adwords new feature allowing advertisers to target IPhone users and other mobile devices. - [Google’s Top 20 Most Expensive Keywords](https://www.makeitbloom.com/blog/googles-top-20-most-expensive-keywords/) - Ever wonder what the most expensive PPC keywords are? Take a look at this infographic. - [Get Started with Google AdWords Labels](https://www.makeitbloom.com/blog/google-adwords-labels/) - Labels are essential in Google Adwords. Here is everything you need to know about them. - [Google AdWords Enhanced Campaigns - The Latest Update](https://www.makeitbloom.com/blog/google-adwords-enhanced-campaigns-latest-update/) - Learn more about Google Adwords Enhanced Campaigns. - [Understanding AdWords Quality Score](https://www.makeitbloom.com/blog/understanding-adwords-quality-score/) - Here is everything you need to know to understand AdWords Quality Score. - [Google Adds Search Funnel Metrics in AdWords Interface](https://www.makeitbloom.com/blog/google-adds-search-funnel-metrics-in-adwords-interface/) - Search Funnel Metrics are now available in AdWords Interface. Learn more here. - [Why we should all be celebrating Adwords’ device bidding upgrade](https://www.makeitbloom.com/blog/why-we-should-all-be-celebrating-adwords-device-bidding-upgrade/) - Get the lowdown on Adwords upcoming changes to bid adjustment by device, and learn some tips for adjusting your device bids. - [AdWords rolls out price extensions for mobile](https://www.makeitbloom.com/blog/adwords-rolls-out-price-extensions-for-mobile/) - Everything you need to know about AdWords price extensions, which feature product links and prices below your mobile text ad. - [One creative to rule them all: AdWords launches responsive ads](https://www.makeitbloom.com/blog/one-creative-to-rule-them-all-adwords-launches-responsive-ads/) - Learn about AdWords responsive ads on the GDN, which resize based on a site’s format and the device they are viewed on. - [Expanded text ads: the results so far](https://www.makeitbloom.com/blog/expanded-text-ads-the-results-so-far/) - Expanded Text Ads have been live in AdWords for a few weeks. Let’s look into how they’re performing on various Bloom campaigns. - [Automate (almost) everything with Google’s Universal App Campaigns](https://www.makeitbloom.com/blog/automate-almost-everything-with-googles-universal-app-campaigns/) - Learn how Google’s Universal App Campaigns are poised to make ad management and optimization ridiculously easy. - [Make the most of AdWords’ cross-device attribution reports: here’s how](https://www.makeitbloom.com/blog/make-the-most-of-adwords-cross-device-attribution-reports-heres-how/) - Now there’s another way to adjust your attribution model, based on how a user engages with your ads across devices. Learn more. - [Watch out for Automatic Call Extensions!](https://www.makeitbloom.com/blog/watch-out-for-automatic-call-extensions/) - Whether you like it or not, Google is adding automatic call extensions to your AdWords account. This is how you can stop this from happening. - [Coming soon to an account near you: the shiny new AdWords interface](https://www.makeitbloom.com/blog/new-adwords-interface/) - A growing number of AdWords users are waking up to discover the new AdWords Alpha interface. Find out what’s in there. - [PPC Fundamentals: Why bid on my brand keywords?](https://www.makeitbloom.com/blog/ppc-fundamentals-why-bid-on-my-brand-keywords/) - As an agency, we get many questions from clients about PPC best practices. A recurring one is “Why should I spend money on a brand campaign?" Here's why! - [Google Marketing Next: Shiny new tools to help you work smarter](https://www.makeitbloom.com/blog/google-marketing-next-shiny-new-tools-to-help-you-work-smarter/) - Google’s product team announces its latest digital advertising tools and upgrades, built thanks to the awesome power of machine learning. - [AdWords Editor Keyboard Shortcuts](https://www.makeitbloom.com/blog/adwords-editor-keyboard-shortcuts/) - Here is the full list of keyboard shortcuts that you can use in the AdWords Editor. This is an invaluable resource to improving your efficiency in AdWords! - [5 ways to make your Google Shopping Ads better, faster, smarter](https://www.makeitbloom.com/blog/5-ways-to-make-your-google-shopping-ads-better-faster-smarter/) - Rely on these five pro tips to improve the performance of your Google Shopping Ads! - [How to Stop Fretting About Your AdWords Quality Score](https://www.makeitbloom.com/blog/how-to-stop-fretting-about-your-adwords-quality-score/) - Learn the difference between Quality Score and Ad Rank, and get practical advice for improving your AdWords Quality Score. - [5 Copywriting Secrets to Improve Your Paid Search Clickthrough Rates](https://www.makeitbloom.com/blog/5-copywriting-secrets-to-improve-your-paid-search-clickthrough-rates/) - Dramatically improve the clickthrough rates on your paid search ads with these pro tips from our lead copywriter. - [Google AMPs up AdWords and the GDN](https://www.makeitbloom.com/blog/google-amps-up-adwords-and-the-gdn/) - Google has extended its AMP format from pages linked via organic results to AdWords and the Google Display Network. Here’s what you need to know. - [Tips and tricks for writing high-clickthrough-rate Google Ads copy](https://www.makeitbloom.com/blog/tips-and-tricks-for-writing-high-clickthrough-rate-google-ads-copy/) - Dissatisfied with your ad click-through rates? We asked our copywriter for tips on writing Google Ads copy that works. - [Let’s geek out on attribution](https://www.makeitbloom.com/blog/lets-geek-out-on-attribution/) - Now that Adwords lets you bid based on attribution, make sure you understand the basics, and how they apply to your campaigns. - [4 Google Shopping hurdles and how to overcome them](https://www.makeitbloom.com/blog/4-google-shopping-hurdles-and-how-to-overcome-them/) - Learn more today about 4 things that can go wrong with your first Google Shopping ads, and what you can do to fix them! - [Facebook betas dynamic product ads for local retailers](https://www.makeitbloom.com/blog/facebook-betas-dynamic-product-ads-for-local-retailers/) - Get the lowdown on dynamic ads for retail, a new Facebook Ads feature that showcases products in stock at local bricks and mortar stores. - [How content strategy can improve your Facebook Ad performance](https://www.makeitbloom.com/blog/how-content-strategy-can-improve-your-facebook-ad-performance/) - Three tips from a content strategist on how to make your Facebook ads resonate with your audience and convert better. - [4 Ways to Make your Facebook Ads Sparkle, Shine and Convert](https://www.makeitbloom.com/blog/4-ways-to-make-your-facebook-ads-sparkle-shine-and-convert/) - Don’t go down the Facebook Ads rabbit hole. Learn pro tips for building and optimizing Facebook Ads campaigns that thrive and convert. - [Drive More E-commerce Sales with Google Shopping Ads](https://www.makeitbloom.com/blog/drive-more-e-commerce-sales-with-google-shopping-ads/) - Learn tips and tricks for driving more sales with Google Shopping Ads. - [Everything you need to know to sell your products on Instagram](https://www.makeitbloom.com/blog/sell-your-products-on-instagram/) - Instagram makes it possible for brands to advertise their products in their stories and feeds. Read on to learn more on Instagram Shopping. - [What's New on Facebook Ads? (Q4 2019)](https://www.makeitbloom.com/blog/whats-new-on-facebook-ads-2019/) - Our digital marketing agency has collected and synthesized some of Facebook and Instagram updates from the last few weeks. Make sure you are up to date! - [Google rolls out Smart display campaigns](https://www.makeitbloom.com/blog/google-rolls-out-smart-display-campaigns/) - Sit back and let Google do some of the work; Google applies machine learning to its new Smart display campaigns. - [Go deeper: Build an AdWords Dynamic Remarketing Campaign](https://www.makeitbloom.com/blog/go-deeper-build-an-adwords-dynamic-remarketing-campaign/) - Your AdWords campaigns are doing well, but something is missing… You want to pull prospects in a little deeper. You may be ready for dynamic remarketing! - [Why Display Advertising Works](https://www.makeitbloom.com/blog/why-display-advertising-works/) - Learn all the reasons why you should be including digital display advertising in your marketing strategy. - [7 Essential Elements for a Clear Landing Page](https://www.makeitbloom.com/blog/7-essential-elements-landing-page/) - Part 2/3 — Landing Pages The heart & soul of your AdWords campaign. Now that you get how important making your customer experience seamless is, below are 7 essential elements of a successful landing page. This is what’s going to get Bob and his friends to buy your stuff. Disclaimer: this is not a complete - [Copywriting and content marketing: know why they’re different](https://www.makeitbloom.com/blog/copywriting-and-content-marketing-know-why-theyre-different/) - Do not confuse content marketing for copywriting. Learn how copywriting is just one piece of the content marketing puzzle. - [Bloom recognised with Select Status in new expanded Bing Partner Program](https://www.makeitbloom.com/blog/bloom-recognised-with-select-status-in-new-expanded-bing-partner-program/) - Microsoft has named Bloom as one of a select group of top-performing partners to act as trusted advisors with the Bing Network. - [Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom](https://www.makeitbloom.com/blog/four-reasons-why-geo-targeting-makes-paid-search-campaigns-bloom/) - Learn how geo-targeting your paid search campaigns improve optimization, budgeting, and your customers’ experience on AdWords and Bing! - [Bing Go For Gold Experience](https://www.makeitbloom.com/blog/bing-go-for-gold-experience/) - The 3 C's to success according to Olympic silver medalist Bill Schuffenhauer, and what it takes to win as an athlete, in business and ultimately in life. - [Two engines are better than one: why you shouldn't ignore Bing for paid search](https://www.makeitbloom.com/blog/two-engines-are-better-than-one-why-you-shouldnt-ignore-bing-for-paid-search/) - Learn about the key benefits of Bing Ads and why they’re an essential part of any digital marketing strategy. - [Bing Summit Recap: Digital Trends and New Features](https://www.makeitbloom.com/blog/bing-summit-recap-digital-trends-and-new-features/) - Bloom was one of the few Canadian agencies invited to the Bing Summit. Read about Microsoft Ads' new features and discover Xurxo Vidal key takeaways. - [How to set the right KPIs for your campaigns](https://www.makeitbloom.com/blog/how-to-set-the-right-kpis-for-your-campaigns/) - When it comes to measuring the success of your digital marketing campaigns, which KPI do you use? We break it down for you. - [2018: Les faits saillants](https://www.makeitbloom.com/blog/2018-a-year-in-review/) - Voici les faits saillants qui ont marqué 2018 pour Bloom. Ce fut toute une année pour notre agence de marketing numérique située à Montréal et Toronto. - [Bloom figure sur la liste 2019 des Meilleurs Lieux de Travail (Services Professionnels)](https://www.makeitbloom.com/blog/bloom-made-it-to-the-2019-list-of-best-workplaces-in-professional-services/) - Bloom est fier d'annoncer que son organisation a été nommée sur la liste 2019 des Meilleurs Lieux de Travail dans la catégorie « services professionnels ». - [Bloom se classe sur la liste Growth 500 pour la troisième année consécutive](https://www.makeitbloom.com/blog/bloom-digital-marketing-agency-ranks-on-the-growth-500-list-2019/) - L'agence de marketing numérique fondée à Montréal Bloom s'est classée 143e sur la liste Growth 500, qui classe les leaders de la croissance au Canada. - [Créez un plan d’action marketing en 7 étapes](https://www.makeitbloom.com/blog/a-digital-strategy-roadmap-in-7-very-effective-steps/) - Apprenez comment élaborer une stratégie numérique, puis rendez-la réalisable à l'aide d'un plan d'action pour une stratégie numérique. - [Il n'est jamais trop tard pour devenir un expert de la segmentation](https://www.makeitbloom.com/blog/get-started-with-segmentation-digital-marketing/) - Découvrez comment la segmentation de vos audiences permettra de diffuser un contenu et des messages reliés aux besoins et aux attentes de vos visiteurs. - [Comment les agences de publicité fonctionnent-elles?](https://www.makeitbloom.com/blog/how-does-an-ad-agency-work/) - Vous vous demandez si collaborer avec une agence de publicité est le bon choix pour votre entreprise? Faites un choix plus éclairé! - [5 tendances sur les médias sociaux en 2019](https://www.makeitbloom.com/blog/5-social-media-trends-in-2019-and-beyond/) - Découvrez 5 tendances qui influencent la façon dont les marques utilisent Instagram et Facebook en 2019 (et après!) - [Guide pour débutants : La publicité sur Amazon](https://www.makeitbloom.com/blog/getting-started-with-amazon-ads/) - Notre guide pour débutants donne toutes les informations dont vous avez besoin pour vendre des produits et annoncer sur Amazon. Apprenez-en plus juste ici. - [Maîtriser la publicité sur LinkedIn](https://www.makeitbloom.com/blog/getting-started-with-linkedin-ads/) - Découvrez comment faire de la publicité pour votre produit ou service sur LinkedIn: Le média social le plus efficace pour rejoindre des clients en B2B. - [Pourquoi devriez-vous intégrer le géorepérage (geofencing) dans votre stratégie numérique?](https://www.makeitbloom.com/blog/why-you-should-be-experimenting-with-geofencing/) - Le géorepérage permet d'identifier et de montrer des publicités à des gens qu sont à l'intérieur d'une zone géographique spécifique. En savoir plus. - [Pourquoi les bannières Web sont pertinentes dans votre stratégie de marketing numérique](https://www.makeitbloom.com/blog/why-display-advertising-works/) - Apprenez toutes les raisons pour lesquelles vous devriez inclure l'affichage numérique et les bannières Web dans votre stratégie de marketing numérique. - [5 bonnes pratiques CRO pour augmenter votre taux de conversion](https://www.makeitbloom.com/blog/5-cro-best-practices-to-boost-your-conversion-rate/) - Découvrez pourquoi le CRO (optimisation du taux de conversion) est une technique essentielle pour que vos campagnes numériques génèrent des conversions. - [Retour sur le Bing Summit : Tendances numériques et nouveautés](https://www.makeitbloom.com/blog/bing-summit-recap-digital-trends-and-new-features/) - Bloom was one of the few Canadian agencies invited to the Bing Summit. Read about Microsoft Ads' new features and discover Xurxo Vidal key takeaways. - [A digital strategy roadmap in 7 (very effective) steps](https://www.makeitbloom.com/blog/a-digital-strategy-roadmap-in-7-very-effective-steps/) - Learn how to develop a digital strategy and then make it actionable using a digital strategy roadmap. - [Make Your TV Ads Actionable with Paid Search](https://www.makeitbloom.com/blog/make-your-tv-ads-actionable-with-paid-search/) - Learn how to use strategic paid search advertising on Google AdWords or Bing Ads to drive online sales from your TV ads. - [How to Define Data-Driven Buyer Personas that Produce Results](https://www.makeitbloom.com/blog/how-to-define-data-driven-buyer-personas-that-produce-results/) - We’ll teach you how to align your target audience and communicate more effectively with data-driven buyer personas. - [Six steps for building a solid mobile marketing strategy](https://www.makeitbloom.com/blog/six-steps-for-building-a-solid-mobile-marketing-strategy/) - Successful mobile marketing campaigns are no different from any other type of marketing — they begin with a sound strategy. - [Why You Should be Experimenting with Geofencing](https://www.makeitbloom.com/blog/why-you-should-be-experimenting-with-geofencing/) - Geofencing allows you to identify and market to people within a very specific geographical area. Learn how to use it in your digital marketing campaigns. - [Bloom wins “Boutique Digital Agency of the Year” in the 2019 Ewards.](https://www.makeitbloom.com/blog/bloom-wins-boutique-digital-agency-of-the-year-in-the-2019-ewards/) - The Montréal-founded digital marketing agency Bloom has won “Boutique Digital Agency of the Year” in the 2019 Ewards. Learn more. - [How Does an Ad Agency Work?](https://www.makeitbloom.com/blog/how-does-an-ad-agency-work/) - Weighing your options before working with or for an ad agency can be challenging without knowing how ad agencies work. Read here to get the inside scoop! - [Mon séjour au Pubcon Las Vegas 2019 - Jour 3](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-3/) - Vous avez manqué le Pubcon Las Vegas? Pascal, directeur SEO, revient sur le déroulement de l'événement. - [Mon séjour au Pubcon Las Vegas 2019 - Jour 2](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-2/) - Pascal fait un résumé du jour 2 des conférences au Pubcon Las Vegas. - [Mon séjour au Pubcon Las Vegas 2019 - Jour 1](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-1/) - Pascal raconte son premier jour du Pubcon Las Vegas 2019 tout en Tweet et en commentaires. - [Mon séjour au Pubcon Las Vegas 2019 - Jour 4](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-4/) - Découvrez ce qui a marqué le 4e jour du Pubcon Las Vegas. - [My Journey to Pubcon Las Vegas 2019 - Day 3](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-3/) - Did you miss Pubcon Las Vegas? Pascal, SEO Director, discusses day 3's events in this article. - [My Journey to Pubcon Las Vegas 2019 - Day 1](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-1/) - Pascal discuss his first day at Pubcon Las Vegas 2019 with Tweet and comments. - [My Journey to Pubcon Las Vegas 2019 - Day 4](https://www.makeitbloom.com/blog/my-journey-to-pubcon-las-vegas-2019-day-4/) - Find out what happened on Day 4 of Pubcon Las Vegas. - [Google annonce des nouveaux attributs pour l’identification des liens](https://www.makeitbloom.com/blog/seo-expert-explains-google-new-link-attributes/) - Notre expert en SEO explique la nouvelle façon utilisée par Google pour identifier les liens et les catégoriser. Apprenez-en plus sur cette pratique SEO. - [Bloom Ranks on the Growth 500 List for the Third Year in a Row](https://www.makeitbloom.com/blog/bloom-digital-marketing-agency-ranks-on-the-growth-500-list-2019/) - The digital marketing agency founded in Montréal has ranked No. 143 on the Growth 500 list, the definitive ranking of Canada’s Fastest-Growing Companies - [How Humans Affect Search Results](https://www.makeitbloom.com/blog/how-humans-affect-search-results/) - Pascal Côté, SEO Director at Bloom, shows the role of human interaction in SEO based on Google’s Search Quality Rater Guidelines Document. - [I “Bloomed”: Life Lessons Learned from a Digital Marketing Agency](https://www.makeitbloom.com/blog/life-lessons-learned-from-bloom-digital-marketing-agency/) - Yoana explains what she learned both professionally and personally from her time as a sales coordinator intern in a digital marketing agency. - [Digital Agency Bloom certified by the Customer Data Platform Eulerian](https://www.makeitbloom.com/blog/digital-agency-bloom-certified-by-the-customer-data-platform-eulerian/) - Bloom and the customer data platform Eulerian officially launched their partnership. Three experts at Bloom, are now certified on Eulerian’s technologies. - [Your mobile SEO checklist: seven ways to get your site more mobile love](https://www.makeitbloom.com/blog/your-mobile-seo-checklist-seven-ways-to-get-your-site-more-mobile-love/) - It’s time to get serious about mobile SEO. Here are seven ways to attract more mobile love from Google, and your users. - [Bloom made it to the 2019 List of Best Workplaces in Professional Services](https://www.makeitbloom.com/blog/bloom-made-it-to-the-2019-list-of-best-workplaces-in-professional-services/) - Bloom is proud to announce that our organization has been named on the 2019 list of Best Workplaces™ in Professional Services. Read more. - [The Role of Media in SEO](https://www.makeitbloom.com/blog/media-role-in-seo/) - See how links to your website from digital media can influence your website ranking on search engines and your brand's reputation. Learn more! - [Le rôle des médias en SEO](https://www.makeitbloom.com/blog/media-role-in-seo/) - Voyez comment les liens pointant vers votre site Web et provenant de médias numériques peuvent influencer votre référencement Web et votre notoriété. - [Comment rendre le SEO technique attrayant ?](https://www.makeitbloom.com/blog/technical-seo/) - Voici un aperçu des pratiques de notre agence en matière de SEO technique. Le SEO technique fait partie des 3 piliers du référencement organique. - [How Heat Mapping Takes the Guesswork Out of Knowing What Your Visitors Want](https://www.makeitbloom.com/blog/how-heat-mapping-takes-the-guesswork-out-of-knowing-what-your-visitors-want/) - Heat mapping is one of the easiest and most effective tools for learning exactly how your visitors are using your website. - [Les cartes de chaleur: un outil indispensable pour une bonne expérience utilisateur](https://www.makeitbloom.com/blog/how-heat-mapping-takes-the-guesswork-out-of-knowing-what-your-visitors-want/) - La carte de chaleur est un outil simple et efficace pour voir comment les internautes naviguent sur votre site Web. - [Bloom Says Hello to Twitter](https://www.makeitbloom.com/blog/bloom-says-hello-to-twitter/) - With all the buzz around twittering and micro-blogging lately, we decided to finally jump on board and give Twitter a try. You can now follow our team's "tweets" at twitter.com/makeitbloom. - [2018: A Year In Review](https://www.makeitbloom.com/blog/2018-a-year-in-review/) - Let's highlight Bloom's 2018 most interesting milestones and events. What a year for this digital marketing agency located in Montréal and Toronto. - [Bloom made it to the 2018 List of Best Workplaces in Quebec](https://www.makeitbloom.com/blog/bloom-made-it-to-the-2018-list-of-best-workplaces-in-quebec/) - Bloom is proud to announce that the company made the list of Best Workplaces™ in Quebec for 2018. - [Bloom Becomes First North American Agency Certified by SEO Tool OnCrawl](https://www.makeitbloom.com/blog/bloom-becomes-first-north-american-agency-certified-by-seo-tool-oncrawl/) - Bloom, a digital agency from Montreal, becomes the first North American agency certified by the French SEO Solution On Crawl. - [Quebec: The Uncharted Digital Territory](https://www.makeitbloom.com/blog/quebec-the-uncharted-digital-territory/) - Get over Quebec's language barrier and start expanding your market share. Learn why you should start advertising digitally in Quebec right away. - [Hire and retain millennials the right way](https://www.makeitbloom.com/blog/hire-and-retain-millennials-the-right-way/) - Are you having trouble recruiting and retaining millennials? Our People and Culture manager tells you how we get it done. - [Bloom Ranks No. 145 on the 2018 Growth 500](https://www.makeitbloom.com/blog/bloom-ranks-no-145-on-the-2018-growth-500/) - This year, Bloom ranked No. 145 on the 30th annual Growth 500 ranking of Canada’s Fastest-Growing Companies. - [Experimenting with Drupal SEO at DrupalCamp Montreal 2018](https://www.makeitbloom.com/blog/experimenting-with-drupal-seo-at-drupalcamp-montreal-2018/) - Read on for a recap of Bloom’s Drupal SEO experience at DrupalCamp Montreal. - [How usability fits in the mobile SEO mix](https://www.makeitbloom.com/blog/how-usability-fits-in-the-mobile-seo-mix/) - In our third piece on mobile SEO, we look into the metrics Google uses to determine whether your site is a good user experience. - [SEO in 2018: What you need to know](https://www.makeitbloom.com/blog/seo-in-2018-what-you-need-to-know/) - What every SEO needs to do now to stay on top of the search results in 2018. - [Why and how to get your .health domain (and some cool things you can do with it)](https://www.makeitbloom.com/blog/why-and-how-to-get-your-health-domain-and-some-cool-things-you-can-do-with-it/) - Now that .health is here, will it become just another second-rate domain? Learn why it’s up to you, and how to make the most of your .health. - [Insider tips for testing your Unbounce landing pages](https://www.makeitbloom.com/blog/insider-tips-for-testing-your-unbounce-landing-pages/) - Learn our insider tips for testing and optimizing better landing pages using Unbounce. - [How to win Google's SEO love in 2017](https://www.makeitbloom.com/blog/how-to-win-googles-seo-love-in-2017/) - Any way you slice it, SEO takes time and resources. Here’s what you should be doing to please Google’s fickle search algorithm in 2017. - [Digital marketing by the numbers: Summarizing Merkle’s latest report](https://www.makeitbloom.com/blog/digital-marketing-by-the-numbers-summarizing-merkels-latest-report/) - Useful nuggets from Merkle’s 2016 Q3 Digital Marketing Report, which dishes out the numbers on ad spending, cost per click and more. - [Bloom turns 10](https://www.makeitbloom.com/blog/bloom-turns-10/) - Today, Bloom officially turns 10. Here's to 10 more! - [Hello world! The brand spanking new Bloom website is live](https://www.makeitbloom.com/blog/new-bloom-website/) - It’s live: after a year of working behind the scenes, we’ve designed, written, built and launched the latest iteration of the Bloom website. - [We are a Premier Google Partner](https://www.makeitbloom.com/blog/we-are-a-premier-google-partner/) - Bloom is a Premier Google Partner. - [We’ve launched the new makeitbloom.com — awesome!](https://www.makeitbloom.com/blog/weve-launched-makeitbloom-com-awesome/) - Earlier this year, as Bloom celebrated its 5th anniversary, we decided that our site was in need of a complete overhaul. After months of hard work and collaboration with some amazingly talented and smart folks, we’re excited to have just launched the new www.makeitbloom.com. Whether you are new to ppc and need help getting started, - [Bloom is Hiring: PPC Account Manager Wanted](https://www.makeitbloom.com/blog/bloom-is-hiring-ppc-account-manager-wanted/) - We’re excited to announce that we’re hiring! We’re currently looking for an experienced PPC Account Manager to help us manage our growth and expansion. - [Bloom Gets Better Business Bureau Accreditation](https://www.makeitbloom.com/blog/bloom-gets-better-business-bureau-accreditation/) - We're proud to announce that Bloom is now an accredited Better Business Bureau (BBB) business. Read about our experience with the application process. - [Follow Us On Twitter](https://www.makeitbloom.com/blog/follow-us-on-twitter/) - We recently announced that you could follow Bloom's tweets on Twitter, but to give things a more personal touch you can now follow our individual tweets by following @mperron and @XurxoVidal on Twitter. - [Happy Birthday Bloom! Hello Blog...](https://www.makeitbloom.com/blog/happy-birthday-bloom-hello-blog/) - It's with great pleasure and pride that we celebrate Bloom's one year anniversary today. To commemorate this milestone, we'd like to introduce our new blog where we'll feature news, views, insights and other topics related to the search engine marketing world, focusing on paid search, as well as what's new with our company. We'd also ## Pages - [Homepage - Marketing Agency](https://www.makeitbloom.com/) - Digital marketing services for lead generation, B2B and e-commerce businesses. Almost 20 years of experience as a digital marketing firm. 100% independent. - [Référencement naturel (SEO)](https://www.makeitbloom.com/services/seo-agency/) - L’expertise de Bloom, l’une des meilleures agences SEO au Québec, couvre tout : référencement technique, stratégie de contenu, SEO pour l’IA (GEO) et SEO local. - [TikTok Ads](https://www.makeitbloom.com/services/social-media-advertising/tiktok-ads-agency/) - From in-feed ads to brand takeover, Bloom works hand-in-hand with your in-house team and TikTok representatives to plan and execute your social media campaign. - [Gestion des médias sociaux](https://www.makeitbloom.com/services/community-management-social-media-management-agency/) - Nos experts en gestion des médias sociaux s'occupent de tout: stratégie, contenu (photo, image, Reels, TikTok), gestion de communauté et marketing d'influence. - [Publicité Pinterest](https://www.makeitbloom.com/services/social-media-advertising/pinterest-ads/) - Bloom collabore avec votre équipe pour planifier et exécuter votre prochaine campagne publicitaire sur Pinterest, une plateforme sociale à ne pas négliger. - [Publicité TikTok](https://www.makeitbloom.com/services/social-media-advertising/tiktok-ads-agency/) - Nos experts en médias sociaux s'occupent de la planification et l'exécution de votre prochaine campagne sur la populaire plateforme sociale, TikTok. - [Digital Strategy](https://www.makeitbloom.com/services/digital-strategy/) - Digital strategy consulting in Montréal and Toronto. Accelerate your growth with brand positioning, audience insights & analysis, media planning and more. - [Search Engine Optimization (SEO)](https://www.makeitbloom.com/services/seo-agency/) - Our experienced SEO agency will increase your website traffic and brand visibility with technical SEO, strategic content marketing, and local SEO services. - [Generative Engine Optimization (GEO)](https://www.makeitbloom.com/services/search-engine-optimization/generative-engine-optimization-geo/) - As a long-standing SEO agency, Bloom now integrates GEO into its SEO strategies to keep ecomm and B2B brands visible across AI tools like ChatGPT & Google SGE. - [Paid Social Agency](https://www.makeitbloom.com/services/social-media-advertising/) - We'll figure out the best ad placement for your brand and manage your social campaigns to get the best return on ad spend. - [Page d'accueil - Agence marketing](https://www.makeitbloom.com/) - Bloom Marketing: Agence marketing digital au Québec avec 18 ans d'expérience en web, publicité, achat média, SEM, PPC, SEO, médias sociaux, analytique et plus! - [Paid Search Agency](https://www.makeitbloom.com/services/search-engine-marketing/) - Bloom is a renowned SEM agency with +19 years of experience in paid search advertising on Google and Bing for e-commerce and B2B businesses. Learn more! - [Generative Engine Optimization (GEO)](https://www.makeitbloom.com/services/search-engine-optimization/generative-engine-optimization-geo/) - Le Generative Engine Optimization doit faire partie des stratégies SEO. Bloom vous aide à naviguer le référencement dans ChatGPT, Google, et autres outils d'IA. - [Services](https://www.makeitbloom.com/services/) - Notre agence marketing Web offre des services axés sur la performance: publicité Web, SEM, gestion des médias sociaux, design, SEO, Web analytique et plus ! - [Agence de référencement payant](https://www.makeitbloom.com/services/search-engine-marketing/) - Avec près de 20 ans d'expérience dans le domaine, Bloom sait comment faire rayonner les marques B2B et B2C sur les moteurs de recherche. Apprenez-en plus! - [Planification et achat média](https://www.makeitbloom.com/services/media-planning-and-media-buying/) - Bloom est une agence de Montréal, avec près de 20 ans d'expérience en planification stratégique et en gestion de campagnes publicitaires sur différents médias - [Careers in Digital Marketing](https://www.makeitbloom.com/careers/) - Interested in SEM, PPC, SEO or CRO? Work at a digital marketing agency that makes your life better in all kinds of ways. Bloom should be your next career move. - [Une stratégie médias sociaux qui fait parler (à la télé!)](https://www.makeitbloom.com/case-studies/galeries-anjou/) - Bloom a déployé une stratégie de contenu multiplateforme sur Facebook, Instagram et TikTok, combinant publications, stories et vidéos courtes. - [Contact](https://www.makeitbloom.com/contact/) - Écrivez-nous pour une proposition de mandat, un emploi ou simplement pour partager un café! On attend de vos nouvelles. - [Optimisation du taux de conversion](https://www.makeitbloom.com/services/conversion-rate-optimization/) - L'optimisation d'un site Web est essentielle lorsque vous voulez augmenter votre taux de conversion. Cette tactiques Web va de pair avec les annonces PPC. - [Publicité Amazon](https://www.makeitbloom.com/services/amazon-ads/) - Travaillez avec une agence marketing spécialisée dans le référencement et la publicité sur Amazon pour booster votre présence sur le marketplace. - [À propos](https://www.makeitbloom.com/about/) - Découvrez l'histoire de notre agence numérique axée sur la performance. Voyez ce qui nous distingue des autres agences et ce qui nous caractérise. - [Agence de marketing par courriel pour le commerce électronique et le B2B](https://www.makeitbloom.com/services/email-marketing-agency/) - Le marketing par courrier électronique peut être transformateur. Nous pouvons vous aider à l'exploiter pour propulser votre entreprise vers de nouveaux sommets. - [Études de cas](https://www.makeitbloom.com/case-studies/) - Derrière chaque succès, il y a une stratégie claire, une créativité qui ose et un travail d’optimisation acharné. Découvrez nos réalisations et voyez comment nous transformons les défis en belles histoires de réussite. - [Digital Creative Agency](https://www.makeitbloom.com/services/digital-creative-services/) - Our designers in Montréal and Toronto create captivating social media content and high-performing digital advertising assets. Discover our creative services! - [Conversion Rate Optimization](https://www.makeitbloom.com/services/conversion-rate-optimization/) - Our digital agency in Montréal and Toronto will generate the best results from your landing pages with conversion rate optimization (CRO). Get started! - [Email Marketing Agency for E-Commerce and B2B](https://www.makeitbloom.com/services/email-marketing-agency/) - Email marketing can truly be transformative. With our expertise, you'll enjoy direct, personalized communication that truly resonates with your audience. - [Social Media Management](https://www.makeitbloom.com/services/community-management-social-media-management-agency/) - Social media experts in Montréal and Toronto. Strategy, content creation (photo, video, reels, TikTok), community management and influencer marketing. - [Digital Display and Programmatic Advertising](https://www.makeitbloom.com/services/digital-display-advertising/) - Our performance marketing agency understands the ins and outs of programmatic and display. Let us manage your campaigns in Google Ads, DV360, Criteo, and more! - [Amazon Ads](https://www.makeitbloom.com/services/amazon-ads/) - Drive sales with Amazon Ads and optimize and search engine optimization. Our digital agency will help you get the best out of the Amazon marketplace. - [Affiliate Marketing Agency for Brands](https://www.makeitbloom.com/services/affiliate-marketing/) - Our affiliate marketing strategy is tailored to your goals, your brand and your competitive landscape to find the most relevant publishers. - [Digital Out of Home Advertising](https://www.makeitbloom.com/services/digital-out-of-home-advertising/) - Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns. - [Services](https://www.makeitbloom.com/services/) - Discover our performance-driven digital marketing agency services: paid media, SEM, SEO, creative, strategy, analytics, social media management and more! - [About Us](https://www.makeitbloom.com/about/) - Discover the story of our performance-driven digital agency. See what sets us apart from other agencies and what makes us unique. - [Case Studies](https://www.makeitbloom.com/case-studies/) - Behind every win is a smart strategy, bold creative, and relentless optimization. Browse our success stories to see how we turn challenges into case studies worth bragging about. - [Web Analytics](https://www.makeitbloom.com/services/web-analytics-agency/) - From tracking your marketing efforts to creating dashboards and reports, our experts can help you better understand your data and make informed decisions. - [Methodology Boreal](https://www.makeitbloom.com/process/) - To help businesses face current digital challenges and accelerate their growth, Bloom bridges the gap between brand and performance. Learn more. - [Supporting the launch of an entirely new wellness brand](https://www.makeitbloom.com/supporting-the-launch-of-an-entirely-new-wellness-brand/) - Groupe STROM partnered with us to support the launch of AWŪ, a brand-new concept entering an increasingly competitive wellness market. - [Get a proposal](https://www.makeitbloom.com/getaproposal/) - Get a digital marketing proposal to work with our Performance Marketing Agency located in Montréal and Toronto. - [Contact](https://www.makeitbloom.com/contact/) - Contact our digital advertising agency that makes businesses grow via our office in Montreal & Toronto. Call 514-667-7181 or email hello@makeitbloom.com. - [Création visuel](https://www.makeitbloom.com/services/digital-creative-services/) - Nos designers sont spécialisés dans la création de contenu pour les médias sociaux et les plateformes publicitaires. Concept, stratégie, design et production. - [Agence de marketing d'affiliation](https://www.makeitbloom.com/services/affiliate-marketing/) - Bloom s'occupe de gérer votre programme de marketing d'affiliation, de la recherche de partenaires (Rakuten, site de coupons, blogues) à l'analyse des données. - [5-Figure Revenue in 5 Months Thanks to Affiliate Marketing](https://www.makeitbloom.com/case-study/kyi-kyi/) - Our affiliate strategy was extremely successful. We were able to reach 5-figure revenue within our first 5 months. US publishers drove 86% of Affiliate sales. - [Youn Beauty Affiliate Hits 5-Figure Success in a Year](https://www.makeitbloom.com/case-study/youn-beauty/) - We experienced exceptional growth seeing January sales increase by 1150%! Within a year our program reached five figures, marking a remarkable surge of 162.43%. - [Remarkable Revenue Growth Thanks to Affiliate Marketing](https://www.makeitbloom.com/case-study/affiliate-marketing/) - The client expressed a desire to enhance both their revenue and publisher program, seeking opportunities for growth in these areas. - [NUDA Partners with Bloom to Build Affiliate Program](https://www.makeitbloom.com/case-study/nuda/) - Learn how we built a solid and effective affiliate marketing program for NUDA, a Canadian leader in sunless tanning and skincare products. - [14x ROAS on Affiliate Marketing Program For Polysleep](https://www.makeitbloom.com/case-study/polysleep-affiliate-marketing/) - To increase awareness, visibility and revenue, Polysleep turned to affiliate marketing. See how they maintained a ROAS of 14 during a 6-month period. - [Privacy Policy](https://www.makeitbloom.com/privacy-policy/) - We care about your personal data and we make sure you can browse our site in security. - [Politique de confidentialité](https://www.makeitbloom.com/privacy-policy/) - Vos données sont en sécurité sur notre site Web. - [Contact- Agence de marketing à Montréal](https://www.makeitbloom.com/contact/montreal/) - Découvrez notre agence de marketing québécoise, spécialisée en SEM, SEO, gestion des médias sociaux, achat et planification média, marketing analytique et plus! - [Contact - Marketing Agency Montreal](https://www.makeitbloom.com/contact/montreal/) - Discover our Montreal marketing agency, specializing in SEM, SEO, media planning and buying, social media management, web analytics, and more! - [A social media strategy that got people talking — even on TV](https://www.makeitbloom.com/case-studies/galeries-anjou/) - Bloom rolled out a multi-platform content strategy across Facebook, Instagram, and TikTok, combining posts, stories, and short-form video. - [Affichage numérique, display et programmatique](https://www.makeitbloom.com/services/digital-display-advertising/) - Notre agence de marketing numérique crée et gère des campagnes d'affichage numérique (display et programmatique) sur Google Ads, DV360 et autres plateformes. - [Publicité LinkedIn](https://www.makeitbloom.com/services/social-media-advertising/linkedin-ads/) - Bloom travaille aux côtés de votre équipe interne et des représentants LinkedIn pour planifier et exécuter votre prochaine campagne de publicité sur LinkedIn. - [LinkedIn Ads](https://www.makeitbloom.com/services/social-media-advertising/linkedin-ads/) - Bloom works alongside your in-house team and LinkedIn representatives to plan and executive your next social media advertising campaign on LinkedIn. - [Pinterest Ads](https://www.makeitbloom.com/services/social-media-advertising/pinterest-ads/) - Bloom works alongside your in-house team and Pinterest representatives to plan and executive your next social media advertising campaign on Pinterest. - [Publicité Facebook et Instagram](https://www.makeitbloom.com/services/social-media-advertising/facebook-instagram-ads-agency/) - Bloom, une agence de publicité axée sur la performance, est un Meta Business Partner montréalais. Découvrez nos services intégrés de gestion de campagnes sur Meta. - [Facebook Ads and Instagram Ads](https://www.makeitbloom.com/services/social-media-advertising/facebook-instagram-ads-agency/) - Bloom, a performance-driven Facebook and Instagram ads agency from Toronto and Montreal, is a Meta Business Partner. Let us handle your social ads strategy. - [Agence de publicité sur les médias sociaux](https://www.makeitbloom.com/services/social-media-advertising/) - Nous déterminerons le meilleur emplacement publicitaire pour votre marque et gérerons vos campagnes sociales afin d'obtenir le meilleur ROI. - [Google Ads](https://www.makeitbloom.com/services/search-engine-marketing/google-ads-agency/) - Étant Google Premier Partner 2025, Bloom est l'agence toute indiquée pour gérer vos campagnes publicitaires sur Google. Découvrez notre approche - [Google Ads](https://www.makeitbloom.com/services/search-engine-marketing/google-ads-agency/) - As a 2025 Google Premier Partner with nearly 20 years of experience, Bloom offers high-performance Google Ads management services for both B2B and B2C brands. - [Emplois en marketing numérique](https://www.makeitbloom.com/careers/) - Bloom est toujours à la recherche des meilleurs talents en marketing numérique pour joindre nos rangs. Découvrez les avantages de travailler chez nous! - [Études de cas](https://www.makeitbloom.com/case-study/) - Voyez comment notre agence marketing Web aide des entreprises à atteindre leurs objectifs grâce aux publicités numérique et au référencement naturel. - [Case Studies](https://www.makeitbloom.com/case-study/) - See how our digital marketing agency helps companies from different industries achieve their goals through paid media and search engine optimization.📈 - [Générer des prospects qualifiés tout en réduisant le coût d'acquisition](https://www.makeitbloom.com/case-study/cst-spark/) - Voici comment Bloom a réussi à générer des prospects qualifiés pour CST Spark tout en réduisant leur coût d'acquisition (coût par lead). En savoir plus! - [Augmentation de 295% des taux de clics pour Canada Valise Dépôt](https://www.makeitbloom.com/case-study/canada-luggage-depot-klaviyo/) - Les résultats? Après seulement quelques mois, Canada Valise Dépôt a pu atteindre rapidement ses objectifs : +87,9% d'augmentation des revenus Augmentation de +210% du taux d'ouverture moyen +295% d'augmentation du taux de clic moyen - [«Bloom a su maximiser la croissance de notre entreprise.»](https://www.makeitbloom.com/case-study/theseptember/) - The September utilise le commerce électronique pour vendre en ligne. Nous avons augmenté les revenus provenant de Google Ads (Adwords) significativement. - [«Les gens de chez Bloom me font sentir comme si mon entreprise était leur entreprise.»](https://www.makeitbloom.com/case-study/fw-canada/) - Nous avons réduit le budget publicitaire et augmenter les conversion sur le site Web d'un cabinet juridique - [Nous avons augmenté l'adoption des essais de 675%](https://www.makeitbloom.com/case-study/drivewyze/) - Nous avons augmenter le nombre de téléchargement d'une application significativement pour une entreprise d'app mobile. - [«Bloom comprend ce qu'il faut faire pour atteindre nos objectifs»](https://www.makeitbloom.com/case-study/surge-homes/) - L'entreprise immobilière Surge Homes a augmenté son nombre de prospects de plus de 200%. Voici comment. - [Augmentation des conversions de 150 % année après année](https://www.makeitbloom.com/case-study/lightspeed/) - Voyez comment nous travaillons avec les entreprises B2B pour augmenter leur revenus et leurs taux de conversion. - [Capitaliser sur le marketing traditionnel grâce à la publicité numérique](https://www.makeitbloom.com/case-study/endur-apparel/) - Voyez comment nous avons réussi à augmenter de 43 % les revenus en ligne d'Endur, une entreprise de mode, grâce aux publicités Facebook et Google Ads. - [Une campagne brillante: le ROAS augmente de 114%](https://www.makeitbloom.com/case-study/jennybird/) - JennyBird, une entreprise de bijoux, souhaitait augmenter ces ventes en ligne. Nous avons utilisé les Google Shopping Ads pour atteindre les objectifs. - [«Avec les changements constants dans l’univers du marketing digital, Bloom nous a grandement facilité l’apprentissage de ces notions.»](https://www.makeitbloom.com/case-study/mcgill/) - Voyez comment, McGill, une université très réputée, utilise le Web pour augmenter sa notoriété et le nombre d'étudiants inscrits à ces programmes. - [De startup à leader de l'industrie](https://www.makeitbloom.com/case-study/smart-reno/) - Smart Reno souhaitait augmenter le nombre de prospects qualifiés inscrits à sa plateforme numérique. Voyez comment l'entreprise y est arrivée! - [Augmenter les sessions organiques et créer des impressions qui durent](https://www.makeitbloom.com/case-study/genius-erp/) - Voici la façon dont notre agence de marketing numérique a augmenté le nombre de sessions organiques sur le site de Genius ERP, en moins de 6 mois. - [Une augmentation de 25 % du taux de conversion grâce aux tests A/B](https://www.makeitbloom.com/case-study/cook-it-cro/) - Voici comment nous avons réussi à augmenter le taux de conversion de Cook it de 25%, ce qui a eu un impact majeur sur leurs revenus. - [97%+ de nouvelles inscriptions pour Cook it](https://www.makeitbloom.com/case-study/cook-it/) - Voyez comment nous avons augmenté de 97% le nombre de nouvelles inscriptions du prêt à cuisiner Cook it sur Google Ads. - [Tactiques innovantes + ciblage avancé = un ROAS de +400%](https://www.makeitbloom.com/case-study/polysleep/) - Découvrez comment nous avons utilisé les campagnes Google Search pour augmenter le ROAS de Polysleep de 400% en quelques mois seulement. - [Le Strøm Spa ne ralentit pas durant le temps des fêtes](https://www.makeitbloom.com/case-study/strom-spa/) - Strøm spa nordique, avec l'aide de notre agence marketing numérique, a augmenté ses revenus en ligne de 68 % durant le temps des fêtes 2019. Voici comment. - [Une augmentation des revenus de 621%, le ecommerce ne s'est jamais aussi bien porté](https://www.makeitbloom.com/case-study/lole/) - Lolë, entreprise bien connue dans le monde de la mode et de la mise en forme a augmenté les revenues de sa boutique en ligne de 621%, voyez comment ici. - [Comment Bain Dépôt s'est adapté à la crise de la COVID-19](https://www.makeitbloom.com/case-study/bath-depot/) - Voici comment Bain Dépôt, un détaillant bien connu au Canada, a adapté son marketing numérique pour faire face à la crise de la COVID-19. - [Une campagne de notoriété réussie pour QWEB](https://www.makeitbloom.com/case-study/qweb/) - Le Bureau de promotion des produits du bois du Québec souhaitait lancer une campagne de notoriété en ligne pour faire connaître les bienfaits du bois. - [En mode croissance pour Message Factory](https://www.makeitbloom.com/case-study/message-factory/) - Grâce au SEO et à la publicité en ligne, la boutique de vêtements écoresponsables, Message Factory, croît rapidement en ligne. Lisez l'étude de cas! - [L'avenir de l'achat en ligne : le direct, l'achat instantané et l'expérience 1-1](https://www.makeitbloom.com/case-study/jenny-bird-livescale/) - Découvrez comment la marque de bijoux Jenny Bird utilise Livescale, une expérience d'achat innovante, pour augmenter ses ventes. - [Une stratégie numérique omnicanale pour Polysleep](https://www.makeitbloom.com/case-study/polysleep-2020/) - Découvrez comment une stratégie de marketing multicanale a permis à Polysleep de générer un ROAS moyen de 7,5 au cours des premiers mois de 2020. - [Une croissance en ligne resplendissante pour Jouviance](https://www.makeitbloom.com/case-study/jouviance/) - Découvrez comment la marque de soin de la peau, Jouviance, utilise la publicité numérique pour accroître sa notoriété et générer des ventes sur le Web. - [Optimiser les « Dynamic Product Ads » de La Canadienne avec Adsmurai](https://www.makeitbloom.com/case-study/la-canadienne/) - Bloom et Adsmurai ont travaillé avec La Canadienne, une marque de mode féminine de luxe du Canada, pour accroître l'efficacité de ses Dynamic Products Ads sur Facebook. - [Une augmentation de 217% des ventes en ligne pour Yuzu Sushi en 2020](https://www.makeitbloom.com/case-study/yuzu/) - Découvrez comment les tactiques de marketing numérique comme la publicité sur les médias sociaux ont participé à faire croître les ventes en ligne de Yuzu Sushi en 2020. - [Un ROAS de 14 pour le programme de marketing d'affiliation de Polysleep](https://www.makeitbloom.com/case-study/polysleep-affiliate-marketing/) - Pour accroître sa notoriété, sa visibilité et ses revenus, Polysleep s'est tourné vers le marketing d'affiliation, un programme de rémunération à la commission. En savoir plus. - [3M de visionnements organiques sur TikTok en moins de 3 mois](https://www.makeitbloom.com/case-study/silverwax/) - Voyez comment, en moins de trois mois après avoir créé un compte TikTok, Silverwax a connu une croissance exceptionnelle: +3M de vues, +6000 abonnés, etc. - [Une rentrée des classes réussie pour Jansport](https://www.makeitbloom.com/case-study/jansport/) - Jansport a eu une rentrée scolaire 2022 exceptionnellement bien réussie avec un retour sur investissement publicitaire de 7x sur Google et Facebook. - [Générer des leads qualifiés grâce aux publicités Facebook](https://www.makeitbloom.com/case-study/voyages-lambert/) - Nous avons augmenté de 10% la liste d'abonnés courriels de Voyages Lambert en seulement 3 mois grâce à des pubs de génération de prospects sur Facebook. - [Une stratégie SEO qui impacte positivement le trafic organique et les campagnes Google Ads](https://www.makeitbloom.com/case-study/jouviance-seo/) - Découvrez comment l'équipe SEO de Bloom a augmenté la visibilité organique de Jouviance et l'effet d'entraînement positif que cela a eu sur sa campagne média. - [NUDA s'associe à Bloom pour mettre en place un programme de marketing d'affiliation](https://www.makeitbloom.com/case-study/nuda/) - Voyez comment notre équipe a réussi à mettre en place un programme d'affiliation efficace pour NUDA, un leader canadien dans la vente de produits bronzants. - [Kimpex effectue une transition efficace vers Google Analytics 4 et bénéficie d'un tableau de bord personnalisé](https://www.makeitbloom.com/case-study/kimpex/) - Notre agence de marketing analytique a aidé Kimpex à faire la transition vers Google Analytics 4 et créer un tableau de bord personnalisé dans Looker Studio. - [Canada Luggage Depot en route vers le succès grâce au marketing par courriel](https://www.makeitbloom.com/case-study/canada-luggage-depot/) - Nos experts en marketing par courriel ont mis en place des stratégies de marketing éprouvées et reconnues pour offrir un excellent retour sur investissement. - [Une augmentation des ventes en ligne de +159% pour Specialized Canada](https://www.makeitbloom.com/case-study/specialized/) - Avec nos spécialistes des médias payants, nous avons pu mettre en œuvre des stratégies optimisées pour maximiser le retour sur investissement. - [+433% d'impressions pour Ticket Busters](https://www.makeitbloom.com/case-study/ticket-busters/) - Étude de cas +433% d'impressions pour Ticket Busters Share this: À propos de Ticket Busters Ticket Busters est la meilleure entreprise de défense de contraventions en Ontario. Si vous avez été arrêté ou même mis en état d'arrestation alors que vous conduisiez en Ontario, ne vous inquiétez pas - Ticket Busters est là pour vous - [+487% des taux de clics pour Juste Des Stores](https://www.makeitbloom.com/case-study/juste-des-stores/) - Étude de cas +487% des taux de clics pour Juste Des Stores Share this: À propos de Juste Des Stores Juste Des Stores offre des stores haut de gamme, fabriqués de tissu et composantes de qualité supérieure et ce, au juste prix. Car après tout, ce sont juste des stores! Cela à travers un processus - [Croissance remarquable des revenus grâce au marketing d'affiliation](https://www.makeitbloom.com/case-study/affiliate-marketing/) - Le client voulait améliorer à la fois ses revenus et son programme d'affiliation, en recherchant des opportunités de croissance dans ces domaines. - [Un lancement de produit réussi pour Rowenta](https://www.makeitbloom.com/case-study/rowenta/) - Rowenta a fait appel à nous pour les soutenir dans divers aspects de leur stratégie marketing, notamment en créant du contenu accrocheur. - [Un revenu à 5 chiffres en 5 mois grâce au marketing d'affiliation](https://www.makeitbloom.com/case-study/kyi-kyi/) - Notre stratégie d'affiliation a été extrêmement réussie. Nous avons atteint un chiffre d'affaires à cinq chiffres au cours de nos cinq premiers mois. - [Programme d'affiliation à 5 chiffres pour Youn Beauty](https://www.makeitbloom.com/case-study/youn-beauty/) - En l'espace d'un an, notre programme a atteint cinq chiffres, marquant une progression remarquable de +162,43%. Et une augmentation des ventes de +1150% ! - [Migration de site web réussie pour Juste Des Stores](https://www.makeitbloom.com/case-study/true-blinds-seo/) - Ces métriques reflètent l'efficacité de la stratégie numérique de Juste des stores et son partenariat réussi avec Bloom pour optimiser sa performance en ligne. - [Des créatifs stratégiques pour Ticket Busters](https://www.makeitbloom.com/case-study/ticket-busters-creative/) - Cette étude de cas met en lumière non seulement le développement d'une campagne, mais aussi la puissance incontestable des créatifs adaptés à l'audience cible. - [Impressions organiques en hausse pour Remenyi](https://www.makeitbloom.com/case-study/remenyi/) - Ces améliorations reflètent le succès de nos efforts d'optimisation SEO et ont permis à Remenyi de toucher un public plus large. - [Accélérer la croissance de FW Canada](https://www.makeitbloom.com/case-study/fw-canada-social/) - Le défi consistait à trouver un moyen efficace et durable de construire la notoriété de la marque tout en générant des prospects précieux. - [Stimuler les abonnements à Idolem grâce au marketing d’influence](https://www.makeitbloom.com/case-study/idolem/) - Avec Idolem, on a développé et mis en œuvre une campagne de marketing d’influence visant à amplifier le message de la marque et stimuler les conversions. - [“Bloom maximized the growth of our business.”](https://www.makeitbloom.com/case-study/theseptember/) - The September company uses e-commerce to sell online. We have significantly increased revenues from Google Ads (Adwords). - [“Bloom makes me feel like my business is their business.”](https://www.makeitbloom.com/case-study/fw-canada/) - We have reduced the advertising budget and increased conversions on a law firm's website. See how we did it. - [We increased trial adoption by +675%](https://www.makeitbloom.com/case-study/drivewyze/) - We have increased the number of downloads of an application significantly for a mobile app company. - [“Bloom understands what it takes to achieve our goals”](https://www.makeitbloom.com/case-study/surge-homes/) - The real estate company Surge Homes has increased its number of prospects by more than 200%. Here's how. - [Year-over-year conversions rise 150%](https://www.makeitbloom.com/case-study/lightspeed/) - See how our digital marketing agency works with B2B companies to increase their revenues and conversion rates. - [Capitalizing on Traditional Marketing Efforts with Digital Ads](https://www.makeitbloom.com/case-study/endur-apparel/) - Take a look at how we achieved a 43% increase in online revenue for Outway, a Canadian fashion company through Facebook Ads and Google Ads. - [They shined online: ROAS increased by 114%](https://www.makeitbloom.com/case-study/jennybird/) - JennyBird, a jewellery company, wanted to increase their online sales. We used Google Shopping Ads to achieve the objectives. - [Bloom made it easy to understand the constantly evolving world of digital marketing](https://www.makeitbloom.com/case-study/mcgill/) - See how McGill, a highly world-wide respected university, is using the Web to increase its notoriety and the number of students enrolled in its programs. - [From Startup to Industry Leader](https://www.makeitbloom.com/case-study/smart-reno/) - Smart Reno wanted to increase the number of qualified prospects registered on its digital platform. Learn more on how they achieve their business goals. - [Increasing Organic Sessions and Creating Impressions That Last](https://www.makeitbloom.com/case-study/genius-erp/) - Read more on how our digital marketing agency increased organic session to Genius ERP's website by 37% in less than 6 months. - [+25% Increase in Conversion Rate With CRO and A/B Testing](https://www.makeitbloom.com/case-study/cook-it-cro/) - Here's how we were able to increase Cook it's conversion rate by 25%, which had a major impact on their bottom line. - [+97% Increase in First-Time Signups YoY for Cook It](https://www.makeitbloom.com/case-study/cook-it/) - See how we increased Cook it's first-time subscribers by 97% on Google Ads year over year. - [Innovative Search Tactics + Advanced Targeting = 400% increase in ROAS.](https://www.makeitbloom.com/case-study/polysleep/) - Polysleep is an online mattress company from Montréal. Discover how we used Google Search Ads to increase Polysleep's ROAS by 400% in a few months only. - [The Shift Factor](https://www.makeitbloom.com/the-shift-factor/) - The Shift Factor A monthly newsletter that keeps you in the know on marketing’s biggest shifts and real examples of brands adapting. No fluff, no spam—just the insights you need. Join now! August 2025 Gated Spaces Are Redefining Brand Loyalty Gated channels, such as Instagram's Close Friends and Substack, are helping brands connect with their - [Strøm Spa Isn’t Slowing Down During The Holiday Season](https://www.makeitbloom.com/case-study/strom-spa/) - Strøm Nordic Spa, in collaboration with our digital marketing agency, increased online revenue by 68% during the 2019 Holiday Season. See how we did it! - [A 621% increase in ecommerce revenue never looked this fit](https://www.makeitbloom.com/case-study/lole/) - Lolë, a well-known fashion and fitness company increased its online store revenues by 621%. Learn how we did it here. - [A Unified Cross-Channel Digital Strategy For Polysleep](https://www.makeitbloom.com/case-study/polysleep-2020/) - See how a unified cross-channel marketing strategy brought a 7.5 average ROAS for Polysleep during the first few months of 2020. - [Optimizing La Canadienne's Dynamic Product Ads with Adsmurai](https://www.makeitbloom.com/case-study/la-canadienne/) - Bloom and Adsmurai partnered with La Canadienne, a women’s luxury fashion brand from Canada, to grow their Facebook catalogs sales. - [+217% Increase in Online Sales for Yuzu Sushi in 2020](https://www.makeitbloom.com/case-study/yuzu/) - See how digital marketing tactics like social media advertising contributed to growing Yuzu's online sales by 217% in 2020. - [3M organic views on TikTok in less than 3 months](https://www.makeitbloom.com/case-study/silverwax/) - See how we helped Silverwax get +3M views and +6K followers on TikTok in less than 3 months. Read this TikTok success story. - [A+ Back-To-School Season for Jansport](https://www.makeitbloom.com/case-study/jansport/) - The 2022 Back-To-School season went exceptionally well for Jansport. They reached a global ROAS of 7 on Facebook and Google from June to August 2022. See how. - [Generating Qualified Leads with Facebook Ads](https://www.makeitbloom.com/case-study/voyages-lambert/) - See how we increased Voyages Lambert's email subscribers list by 10% in only 3 months with Lead Generation Ads on Facebook. - [Generating Qualified Leads While Decreasing the Cost Per Lead](https://www.makeitbloom.com/case-study/cst-spark/) - How Bloom helped CST Spark generate qualified leads while reducing their cost per acquisition. Learn more! - [Game-Changing SEO Strategy Transformed Both Organic Traffic and Google Ads Campaigns](https://www.makeitbloom.com/case-study/jouviance-seo/) - See how Bloom's SEO team increased Jouviance's organic visibility on Google and the positive ripple effect it had on the skincare brand's paid media campaigns. - [Achieving a Smooth Transition to Google Analytics 4 and Developing a Tailored Dashboard](https://www.makeitbloom.com/case-study/kimpex/) - See how our marketing analytics team helped Kimpex successfully transition to Google Analytics 4 and create custom dashboards in Looker Studio. - [Canada Luggage Depot's Journey to Email Marketing Success](https://www.makeitbloom.com/case-study/canada-luggage-depot/) - The email specialist at Bloom developed and implemented proven email marketing strategies that were optimized for maximizing return on investment. - [+159% Increase in Online Sales for Specialized Canada](https://www.makeitbloom.com/case-study/specialized/) - Looking to grow your online sales? Specialized was. In only 2 months, Specialized Canada's online sales were up +159% year-on-year for the same period. - [+433% impressions for Ticket Busters](https://www.makeitbloom.com/case-study/ticket-busters/) - Ticket Busters Share this: The results? In only 6 months, Ticket Busters obtained a total of 6.9 million impressions. An incredible +433% increase compared to the previous period. They are also bringing in 70%-80% more revenue month over month compared to last year! Talk about growth! Their amount of messages increased by +777% And their - [+487% increase in click-through rates for True Blinds](https://www.makeitbloom.com/case-study/juste-des-stores/) - The results? After only a few months, Juste Des Stores was able to quickly reach their goals: +387% increase in open emails +487% increase in email clicks Acquired +372 new subscribers An open rate of 60.4% (compared to the industry rate of 41.3%) A click rate of 3.76% (compared to the industry rate of 1.62%) - [295% Increase in Click Rates For Canada Luggage Depot](https://www.makeitbloom.com/case-study/canada-luggage-depot-klaviyo/) - Through our years of experience, we can confidently say that Klaviyo is superior to Mailchimp for modern e-commerce marketing. Here’s why. - [The Future of Online Shopping; Live Streams, Instant Buying, and the 1-1 Brand Experience](https://www.makeitbloom.com/case-study/jenny-bird-livescale/) - See how the e-commerce jewelry brand, Jenny Bird, use Livescale, an innovative shopping experience, to engage its audience and increase sales. - [How Bath Depot pivoted quickly to navigate the COVID-19 crisis](https://www.makeitbloom.com/case-study/bath-depot/) - Bath Depot saw +550% in ROAS and +400% in online transactions. See how the retailer adapted its digital strategy to overcome COVID-19 challenges. - [Message Factory is Quickly Growing Online](https://www.makeitbloom.com/case-study/message-factory/) - The eco-friendly clothing store, Message Factory, is quickly growing online thanks to SEO and online advertising. Read the case study! - [A Successful Brand Awareness Campaign For QWEB](https://www.makeitbloom.com/case-study/qweb/) - Bloom created a tailored, multi-placement, media campaign to reach QWEB’s target audience across the Web. Read the full case study. - [A Glowing Online Growth for Jouviance](https://www.makeitbloom.com/case-study/jouviance/) - Learn how the skincare brand, Jouviance, is using digital advertising to increase awareness and generate sales online. - [Successful Website Migration for True Blinds](https://www.makeitbloom.com/case-study/true-blinds-seo/) - These metrics reflect the efficacy of True Blinds' digital strategy and its successful partnership with Bloom in optimizing its online performance. - [Strategic Creatives: A Game-Changer for Ticket Busters](https://www.makeitbloom.com/case-study/ticket-busters-creative/) - This case study highlights not just the evolution of a campaign but the undeniable power of compelling and targeted creative assets in driving success. - [Organic Impressions on The Rise for Remenyi](https://www.makeitbloom.com/case-study/remenyi/) - These improvements in traffic, and visibility reflect the success of our SEO optimization efforts and helped Remenyi connect with a broader audience. - [Accelerating growth for FW Canada](https://www.makeitbloom.com/case-study/fw-canada-social/) - FW Canada aimed to boost visibility and generate quality leads. Marisa knew her value but needed help leveraging social media to reach the right audience. - [Driving Subscriptions for Idolem Through Influencer Marketing](https://www.makeitbloom.com/case-study/idolem/) - Idolem partnered with Bloom to develop and execute a strategic influencer marketing campaign that would amplify the brand’s message and drive conversions. - [A Successful Product Launch for Rowenta](https://www.makeitbloom.com/case-study/rowenta/) - Bloom did a great job on the social calendar – We want to thank all members who were involved in a job well done. We loved everything produced by Bloom. - [Web analytique](https://www.makeitbloom.com/services/web-analytics-agency/) - Nos experts en analytique Web vous accompagne dans l'implémentation de tracking, la création de rapports et la mise en place de solutions de données avancées. - [Contact -Agence de marketing numérique à Toronto](https://www.makeitbloom.com/contact/toronto/) - Agence de marketing numérique basée à Toronto spécialisée en publicité Web, médias sociaux, SEO, marketing par courriel, la création de contenu, et plus. - [Contact - Digital Marketing Agency Toronto](https://www.makeitbloom.com/contact/toronto/) - Toronto-based performance-driven online marketing and advertising agency specializing in paid media, social media, SEO, email, creative, and analytics. - [Agence Klaviyo pour clients e-commerce](https://www.makeitbloom.com/services/email-marketing/klaviyo-agency-for-e-commerce-clients/) - Notre équipe d'experts connaît parfaitement la plateforme et peut vous aider à augmenter vos ventes et fidéliser vos clients. - [Klaviyo Agency for E-commerce Clients](https://www.makeitbloom.com/services/email-marketing/klaviyo-agency-for-e-commerce-clients/) - Our team of experts is well-versed in the platform and can offer the expertise required to increase sales and cultivate customer loyalty for your business. - [Montréal Office](https://www.makeitbloom.com/contact/montreal-2-2/) - Contact our Montréal Web Marketing Agency specialized in Paid Search, Display Ads, Social Media Ads, CRO and SEO. - [Media Planning and Media Buying](https://www.makeitbloom.com/services/media-planning-and-media-buying/) - Bloom is a media agency managing every step from media planning to traditional & digital media buying. OOH, Paid Social, Search, TV, Netflix, Programmatic, etc. - [The Shift Factor Thank You Page](https://www.makeitbloom.com/shiftfactor-confirmation/) - Thank you for signing up to The Shift Factor. You can unsubscribe at any time. - [Publicité sur les médias sociaux](https://www.makeitbloom.com/services/social-media-advertising-2/) - Notre agence réseaux sociaux située à Montréal fera croître votre entreprise grâce à la publicité sur Facebook, Instagram, LinkedIn, etc. Contactez-nous! - [Social Media Advertising](https://www.makeitbloom.com/services/social-media-advertising-2/) - Bloom offers social media advertising services, can plan and execute your next ad campaign on Facebook, Instagram, TikTok, and more. Montréal. Toronto. Canada. - [Toronto Office](https://www.makeitbloom.com/contact/toronto-agency/) - Bloom, a digital marketing agency in Toronto, specializes in online advertising, SEO, social media, digital strategy. Let's grow your business online! 🌱 - [Agence Web à Toronto](https://www.makeitbloom.com/contact/toronto-agency/) - Contactez notre agence de marketing à Toronto spécialisée dans le référencement payant et naturel, l'affichage numérique, les médias sociaux et le CRO. - [Aurora Community](https://www.makeitbloom.com/services/influencer-marketing-agency/aurora-community/) - Our community of influencers come from Canada and the U.S., and we welcome new members every day. Let’s build something awesome together! - [Unwrap the Secrets of Influencer Marketing.](https://www.makeitbloom.com/webinar-unwrap-the-secrets-of-influencer-marketing-2024/) - Join our LIVE WEBINAR to discover the secrets of influencer marketing—ideal for brands looking to explore influencer marketing or elevate their 2024 campaigns. - [Formations en entreprise](https://www.makeitbloom.com/fr/formations-en-entreprise/) - Dominer le Web grâce à nos formations sur le SEO, les médias payants et Google Analytics. Contactez-nous pour une formation en entreprise sur mesure. - [Omni-Channel](https://www.makeitbloom.com/solutions/omni-channel/) - Our digital marketing agency can help you give the best customer experience online and drive in-store traffic. Let's talk! - [Marketing numérique pour les détaillants omnicanal](https://www.makeitbloom.com/solutions/omni-channel/) - Notre agence de marketing numérique vous aide à offrir la meilleure expérience client en ligne et à générer du trafic en magasin. Découvrez nos services! - [2023 Digital Marketing Trends](https://www.makeitbloom.com/2023-digital-marketing-trends/) - A lot has changed in the digital marketing world in the past two years. And, 2023 is shaping up to be a turning point. Read on to know what to expect in 2023. - [Tendances 2023 en marketing numérique](https://www.makeitbloom.com/2023-digital-marketing-trends/) - Les choses ont changé dans le monde du marketing numérique récemment et 2023 s'annonce comme un point tournant. Voici les tendances 2023 en marketing Web. - [Digital Marketing for Ecommerce](https://www.makeitbloom.com/solutions/ecommerce/) - Our digital marketing agency increases traffic and sales for startups and enterprises with our proven e-commerce strategies. Discover our tactics now! - [Marketing numérique et commerce électronique](https://www.makeitbloom.com/solutions/ecommerce/) - Notre agence numérique met en place des tactiques éprouvées et performantes pour augmenter les revenus des entreprises sur le Web. Découvrez-les ici. - [Lead Generation Strategies for B2B](https://www.makeitbloom.com/solutions/lead-generation-b2b/) - Our digital marketing agency finds creative ways to increase your # of leads with paid ads, landing pages, inbound marketing, etc. Learn more! - [Marketing numérique pour la génération de prospects](https://www.makeitbloom.com/solutions/lead-generation-b2b/) - Notre agence de marketing numérique trouvera des moyens créatifs de générer plus de prospects grâce à des tactiques marketing éprouvées en B2B et en B2C. - [Stratégie marketing numérique](https://www.makeitbloom.com/services/digital-strategy/) - Services d'accompagnement et conseils stratégiques pour les entreprises: positionnement de marque, analyse d'audience, planification média, et plus! - [Methodologie - Boreal](https://www.makeitbloom.com/process/) - Bloom combine performance et marketing de marque pour accélérer la croissance de ses clients et les aider à faire face aux défis actuels en marketing Web. - [Paid Media Agency](https://www.makeitbloom.com/services/digital-advertising-agency/) - Bloomers are experts at planning, managing, and optimizing digital media campaigns across various platforms and channels. - [Agence de médias payants](https://www.makeitbloom.com/services/digital-advertising-agency/) - Équipe d'experts dans la planification, la gestion et l'optimisation des campagnes de médias numériques sur une grande variété de plateformes et de canaux. - [Shortcode - Featured Case Studies (FR)](https://www.makeitbloom.com/shortcode-featured-case-studies/) - Nous avons récemment généré : 162% augmentation des ventes sur Facebook Ads 41% augmentation du taux de conversion; objectif atteint en 1 semaine 37% augmentation du trafic organique en moins de 6 mois VOIR NOS ÉTUDES DE CAS - [Shortcode - Featured Case Studies](https://www.makeitbloom.com/shortcode-featured-case-studies/) - We recently generated: 162% increase in Facebook Ads sales 41% increase in conversion rate; ad views goal reached in less than a week 37% increase in organic traffic in less than 6 months SEE MORE CASE STUDIES - [Toronto Landing](https://www.makeitbloom.com/grow-your-business-toronto/) - Nos experts utilisent des techniques innovantes et des informations fondées sur des données pour améliorer votre marque et renforcer votre présence en ligne. - [Toronto Landing](https://www.makeitbloom.com/grow-your-business-toronto/) - With a completely bilingual team of over 80 experts, we deliver tailored marketing solutions that drive measurable success for Toronto businesses. - [PHA - étude de cas](https://www.makeitbloom.com/fr/etude-de-cas/premier-health-of-america/) - L’objectif était d'attirer des candidatures dans les agences. Plusieurs départements ont été impliqués dans le succès de PHA, voici ce que notre équipe a fait: - [Digital Advertising](https://www.makeitbloom.com/digital-advertising-media-agency/) - Bloom is a performance-driven media agency that plans, manages, and optimizes digital media campaigns across paid search, paid social and programmatic. - [Social Media Agency](https://www.makeitbloom.com/social-media-agency/) - Raise awareness + drive sales with social media services: social media advertising, social media management, content creation, community management. - [Référencement payant](https://www.makeitbloom.com/services/search-engine-marketing-agency/) - Agence SEM indépendante et spécialisée en publicité sur les moteurs de recherche à Montréal. Plus de 16 ans d'expérience sur Google Ads et Bing Ads. - [Search Engine Marketing](https://www.makeitbloom.com/services/search-engine-marketing-agency/) - SEM agency specialized in pay-per-click ads and located in Montréal and Toronto. We use proven PPC strategies to grow your business on Google and Bing. - [Communauté Aurora](https://www.makeitbloom.com/services/influencer-marketing-agency/aurora-community/) - Rejoignez la communauté Aurora pour aider vos marques préférées à briller dans le monde numérique. Nous accueillons des nouveaux membres à tous les jours ! - [Marketing d'influence](https://www.makeitbloom.com/services/influencer-marketing-agency/) - Bloom est là pour vous aider à cibler les bonnes audiences grâce à des partenariats avec des créateurs de contenu qui s'alignent parfaitement avec votre marque. - [Influencer Marketing Agency](https://www.makeitbloom.com/services/influencer-marketing-agency/) - By partnering with our team of influencer marketing specialists, you can amplify your brand message, drive authentic engagement, and target your ideal audience. - [Marketing d'affiliation](https://www.makeitbloom.com/services/affiliate-marketing-agency/) - Nos connaissances techniques et notre réseau de partenaires permettent de créer des stratégie de marketing d'affiliation rentables et efficaces. - [Affiliate marketing](https://www.makeitbloom.com/services/affiliate-marketing-agency/) - Our technical knowledge and our network of partners allow us to create profitable and effective affiliate marketing strategies. - [Marketing par courriel](https://www.makeitbloom.com/services/email-marketing/) - Conception, automatisation, gestion de données... le marketing par courriel requiert diverses compétences. Laissez une agence s'en occuper! Contactez-nous. - [Email Marketing](https://www.makeitbloom.com/services/email-marketing/) - Design, automation, data management: email marketing requires many skills. Let a full-service agency handle your email strategy, from acquisition to conversion. - [Careers](https://www.makeitbloom.com/careers-marketing/) - Interested in SEM, PPC, SEO or CRO? Work at a digital marketing agency that makes your life better in all kinds of ways. Bloom should be your next career move. - [Digital Marketing Strategy](https://www.makeitbloom.com/services/digital-marketing-strategy/) - Ask us to create a digital marketing plan for your business that will contribute to your company’s growth and digital transformation. Stop waiting! - [Stratégie marketing numérique](https://www.makeitbloom.com/services/digital-marketing-strategy/) - Notre agence Web à Montréal peut vous créer un plan marketing numérique sur mesure. Cette stratégie contribuera à votre transformation numérique. - [Services de Graphisme et Design Web](https://www.makeitbloom.com/services/digital-creative-services-agency/) - Nos designers Web combine données, stratégie et créativité pour concevoir des visuels créatifs (photos, gif, HTML5, vidéo) pour toutes vos campagnes numériques. - [Digital Creative Services](https://www.makeitbloom.com/services/digital-creative-services-agency/) - Our creative team combines data, strategy and creativity to design performance-driven creative assets (static, gif, HTML5, video) for digital campaigns. - [Équipe](https://www.makeitbloom.com/team/) - Notre équipe de spécialistes du numérique travaille ensemble pour atteindre les meilleurs résultats en publicité Web et en SEO. Venez nous rencontrer! - [Team](https://www.makeitbloom.com/team/) - Our team of digital specialists work together to achieve the best results in web advertising and SEO. Come and meet us! - [Social Media Management Agency](https://www.makeitbloom.com/services/social-media-management-agency/) - Generate engagement with proven community management and content creation strategies. Let experts manage your social media platforms! - [Gestion des médias sociaux](https://www.makeitbloom.com/services/social-media-management-agency/) - Générez de l'engagement grâce à des stratégies de gestion de communauté et de création de contenu éprouvées. Confiez vos médias sociaux à des experts! - [Agence média numérique](https://www.makeitbloom.com/digital-advertising-media-agency/) - Bloom est une agence média de performance. Nous planifions, gérons et optimisons des campagnes sur Google Ads, Bing Ads, DV360, Facebook, Instagram, et plus. - [Agence médias sociaux](https://www.makeitbloom.com/social-media-agency/) - Augmentez votre notoriété et stimulez vos ventes grâce à nos services de gestion des médias sociaux : publicité, création de contenu, gestion des communauté. - [Search Engine Optimization](https://www.makeitbloom.com/services/search-engine-optimization/) - Looking for a local SEO Agency? Located in Montreal and Toronto, Bloom uses proven techniques to increase your organic site rank and traffic. Let's talk! - [Référencement Web (SEO)](https://www.makeitbloom.com/services/search-engine-optimization/) - Notre agence SEO optimise votre site Web pour une meilleure portée organique. Déclassez vos concurrents grâce à nos méthodes éprouvées et mesurables. - [Our Process](https://www.makeitbloom.com/methodology/) - Discover the Bloom process: how we take every digital advertising project from brief, to strategy, to implementation. - [Méthodologie](https://www.makeitbloom.com/methodology/) - Nous utilisons des tactiques éprouvées et une méthodologie agile pour arriver aux meilleurs résultats pour nos clients. Voici ce qui nous caractérise. - [Carrières](https://www.makeitbloom.com/careers-marketing/) - Bloom est toujours à la recherche des meilleurs talents en marketing numérique pour joindre nos rangs. Découvrez les avantages de travailler chez nous! - [Working With An SEO Agency: What You Need to Know.](https://www.makeitbloom.com/working-with-an-seo-agency/) - Bloom can optimize your website to have a powerful impact on your bottom line. Learn more about search engine optimization services and how an agency can help. - [Formations Page d'accueil](https://www.makeitbloom.com/fr/formations-marketing-numerique/) - Améliorez votre savoir-faire numérique grâce à nos formations données par des experts de l'industrie. En savoir plus. - [Foire aux questions (formations)](https://www.makeitbloom.com/fr/foire-aux-questions/) - Tout ce que vous devez savoir sur nos formations en marketing numérique. - [Formations Contact](https://www.makeitbloom.com/fr/formations-contact/) - Vous souhaitez avoir plus d'informations concernant nos formations en marketing numérique? Écrivez-nous. - [Tout savoir avant d'engager une agence SEO](https://www.makeitbloom.com/working-with-an-seo-agency/) - Qu'est-ce que le SEO et comment peut-il augmenter vos ventes? À quoi s'attendre en travaillant avec une agence SEO? Nous répondons à vos questions. - [Inbound Marketing](https://www.makeitbloom.com/services/inbound-marketing/) - Combinez vos tactiques de marketing inbound (marketing par courriel, médias sociaux, blogue, etc.) avec la publicité payante pour atteindre les bons publics. - [Formations Individuelles](https://www.makeitbloom.com/fr/formations-individuelles/) - Participez à nos formations données par nos experts en marketing numérique. Maitrisez des tactiques essentielles comme la publicité en ligne et le SEO. - [Formation sur le référencement payant et Google Ads](https://www.makeitbloom.com/fr/formation-sur-le-referencement-payant-et-google-ads/) - Découvrez la plateforme Google Ads et apprenez à créer vos propres campagnes Search sur Google à travers notre formation donnée par un expert du numérique. - [Formation sur la publicité sur les médias sociaux](https://www.makeitbloom.com/fr/formation-medias-sociaux/) - Facebook et Instagram sont des outils publicitaires puissants pour rejoindre votre public cible. Maitriser Facebook Ads manager grâce à cette formation! - [Formations en référencement naturel à Montréal](https://www.makeitbloom.com/fr/formation-en-referencement-naturel/) - Apprenez comment bien positionner votre marque sur les moteurs de recherche ainsi que les meilleures pratiques SEO. - [Solutions](https://www.makeitbloom.com/solutions/) - [Stages](https://www.makeitbloom.com/internships/) - Chez Bloom, l'apprentissage est au coeur de nos préoccupations. Voici nos stages en marketing numérique. - [Inbound Marketing](https://www.makeitbloom.com/services/inbound-marketing/) - Combine your Inbound Marketing tactics (Email Marketing, Social Media, SEO, Blog, etc.) with Paid Advertising to reach the right audiences. - [Internships](https://www.makeitbloom.com/internships/) - Looking for a digital marketing internship? Learn all the tricks of the trade as a digital marketing intern at Bloom’s Montreal office. - [GoodFood (FR)](https://www.makeitbloom.com/case-study/goodfood/) - Goodfood souhaitait augmenter le nombre d'abonnés à son service de livraison de nourriture à domicile. Voyez comment nous y sommes arrivés! - [GoodFood](https://www.makeitbloom.com/case-study/goodfood/) - Goodfood wanted to increase the number of subscribers to its home food delivery service. See how we exceed their expectations! - [Affichage numérique extérieur](https://www.makeitbloom.com/services/digital-out-of-home-advertising/) - Use digital billboards to reach your audience in a valuable and unique environment. Integrate DOOH with your other digital advertising campaigns. - [Gestionnaire de comptes](https://www.makeitbloom.com/careers-marketing/account-manager/) - Nous sommes à la recherche d'un ou d'une gestionnaire de compte. Viens rejoindre notre équipe dynamique dans nos bureaux de Montréal! - [Account Manager](https://www.makeitbloom.com/careers-marketing/account-manager/) - We are looking for a new account manager! Come join our dynamic team of digital specialists! - [Graphic Designer](https://www.makeitbloom.com/careers-marketing/graphic-designer/) - Bloom is looking for a graphic designer to join our digital agency team in our Montreal office. Let's meet! - [Sales Administrator](https://www.makeitbloom.com/careers-marketing/sales-administrator/) - Bloom is looking for a sales administrator to join our digital agency team in our Montreal office. Let's meet! - [Blogue](https://www.makeitbloom.com/blog/) - Retrouvez les dernières nouvelles en marketing numérique, et découvrez des astuces qui amèneront votre marketing Web à un autre niveau. - [Business Development Executive](https://www.makeitbloom.com/careers-marketing/business-development-executive/) - You got what it takes to be Bloom's new Business Development Executive? Apply for the job now! - [SEO Analyst](https://www.makeitbloom.com/careers-marketing/seo-analyst/) - Bloom is looking for a SEO Analyst to join our search engine optimization team in our Montreal office. Give us a call! - [SEO Analyst Intern](https://www.makeitbloom.com/internships/seo-analyst-intern/) - Bloom is looking for an intern to join our SEO team in our Montreal office. 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Discover the benefits of working in our digital marketing agency! ## Case Studies - [Strategic Creatives: A Game-Changer for Ticket Busters](https://www.makeitbloom.com/blog/case_studies/strategic-creatives-a-game-changer-for-ticket-busters/) - About Ticket Busters Ticket Busters takes the spotlight as Ontario's premier traffic ticket firm, specializing in the defense of all Ontario drivers. Whether you've been pulled over or faced arrest while driving in Ontario, rest assured, they are here to support you. As a distinguished legal firm, they go above and beyond to ensure your - [Organic Impressions on The Rise for Remenyi](https://www.makeitbloom.com/blog/case_studies/organic-impressions-on-the-rise-for-remenyi/) - About Remenyi Remenyi House of Music, located in Toronto, is a prestigious music store that has been serving musicians since 1890. Specializing in high-quality musical instruments, particularly pianos and string instruments, Remenyi has earned a reputation for its expertise in restoring, selling, and maintaining fine instruments. The store also offers a wide selection of sheet - [Accelerating Growth for FW Canada](https://www.makeitbloom.com/blog/case_studies/accelerating-growth-for-fw-canada/) - About FW Canada FW Canada, led by Canadian Immigration Lawyer Marisa Feil, offers expert immigration services to individuals and companies. Marisa’s approach is to explore every possible angle to identify the fastest, most efficient route for Canadian immigration. With a focus on comprehensive assessments and a seamless process, FW Canada ensures that their clients’ immigration ## Categories - [SEO](https://www.makeitbloom.com/blog/category/seo/) - Our SEO experts share the latest news in the SEO landscape and can guide your SEO practices through informative blog posts. Read more! - [Digital Marketing](https://www.makeitbloom.com/blog/category/digital-marketing/) - Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online. - [SEO](https://www.makeitbloom.com/blog/category/seo/) - Our SEO experts share the latest news in the SEO landscape and can guide your SEO practices through informative blog posts. Read more! - [Digital Marketing](https://www.makeitbloom.com/blog/category/digital-marketing/) - Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online. - [Paid Media](https://www.makeitbloom.com/blog/category/paid-media/) - Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks. - [Paid Media](https://www.makeitbloom.com/blog/category/paid-media/) - Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. 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[digital assistants](https://www.makeitbloom.com/blog/tag/digital-assistants/) - [google analytics](https://www.makeitbloom.com/blog/tag/google-analytics/) - [social media](https://www.makeitbloom.com/blog/tag/social-media/) - [tracking campaigns](https://www.makeitbloom.com/blog/tag/tracking-campaigns/) - [ecommerce](https://www.makeitbloom.com/blog/tag/ecommerce/) - [on-site optimization](https://www.makeitbloom.com/blog/tag/on-site-optimization/) - [product pages](https://www.makeitbloom.com/blog/tag/product-pages/) - [mobile](https://www.makeitbloom.com/blog/tag/mobile/) - [mobile content](https://www.makeitbloom.com/blog/tag/mobile-content/) - [Marketing Numerique](https://www.makeitbloom.com/fr/blog/tag/marketing-numerique/) - [content marketing](https://www.makeitbloom.com/blog/tag/content-marketing/) - [mobile SEO](https://www.makeitbloom.com/blog/tag/mobile-seo/) - [mobile ranking](https://www.makeitbloom.com/blog/tag/mobile-ranking/) - [search console](https://www.makeitbloom.com/blog/tag/search-console/) - 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[drupal](https://www.makeitbloom.com/blog/tag/drupal/) - [General Data Protection Regualtion](https://www.makeitbloom.com/blog/tag/general-data-protection-regualtion/) - [GDPR](https://www.makeitbloom.com/blog/tag/gdpr/) - [data privacy](https://www.makeitbloom.com/blog/tag/data-privacy/) - [data security](https://www.makeitbloom.com/blog/tag/data-security/) - [igtv](https://www.makeitbloom.com/blog/tag/igtv/) - [social media marketing](https://www.makeitbloom.com/blog/tag/social-media-marketing/) - [instagram'](https://www.makeitbloom.com/blog/tag/instagram/) - [mobile strategy](https://www.makeitbloom.com/blog/tag/mobile-strategy/) - [YouTube marketing](https://www.makeitbloom.com/blog/tag/youtube-marketing/) - [growth500](https://www.makeitbloom.com/blog/tag/growth500/) - [Expanded text ad character limits](https://www.makeitbloom.com/blog/tag/expanded-text-ad-character-limits/) - [Best copywriting ads](https://www.makeitbloom.com/blog/tag/best-copywriting-ads/) - [ad copy suggestions](https://www.makeitbloom.com/blog/tag/ad-copy-suggestions/) - [Call to action adwords examples](https://www.makeitbloom.com/blog/tag/call-to-action-adwords-examples/) - [Best ad copy examples](https://www.makeitbloom.com/blog/tag/best-ad-copy-examples/) - [Google adwords ad suggestions](https://www.makeitbloom.com/blog/tag/google-adwords-ad-suggestions/) - [Ppc ad copy](https://www.makeitbloom.com/blog/tag/ppc-ad-copy/) - [Ppc ad copy best practices](https://www.makeitbloom.com/blog/tag/ppc-ad-copy-best-practices/) - [human ressources](https://www.makeitbloom.com/blog/tag/human-ressources/) - [hr](https://www.makeitbloom.com/blog/tag/hr/) - [hiring](https://www.makeitbloom.com/blog/tag/hiring/) - [millennials](https://www.makeitbloom.com/blog/tag/millennials/) - [great place to work](https://www.makeitbloom.com/blog/tag/great-place-to-work/) - [Bing network](https://www.makeitbloom.com/blog/tag/bing-network/) - [Bing advertising](https://www.makeitbloom.com/blog/tag/bing-advertising/) - [Bing adwords](https://www.makeitbloom.com/blog/tag/bing-adwords/) - [Online advertising](https://www.makeitbloom.com/blog/tag/online-advertising/) - [Adwords vs bing ads](https://www.makeitbloom.com/blog/tag/adwords-vs-bing-ads/) - [Online marketing strategy](https://www.makeitbloom.com/blog/tag/online-marketing-strategy/) - [Ppc ads](https://www.makeitbloom.com/blog/tag/ppc-ads/) - [Ppc advertising](https://www.makeitbloom.com/blog/tag/ppc-advertising/) - [Bing ads partners](https://www.makeitbloom.com/blog/tag/bing-ads-partners/) - [Bing ads account](https://www.makeitbloom.com/blog/tag/bing-ads-account/) - [Digital marketing strategy](https://www.makeitbloom.com/blog/tag/digital-marketing-strategy/) - [Ppc marketing](https://www.makeitbloom.com/blog/tag/ppc-marketing/) - [Marketing strategy](https://www.makeitbloom.com/blog/tag/marketing-strategy/) - [Bing ads cost per click](https://www.makeitbloom.com/blog/tag/bing-ads-cost-per-click/) - [Bing ads benefits](https://www.makeitbloom.com/blog/tag/bing-ads-benefits/) - [quebec](https://www.makeitbloom.com/blog/tag/quebec/) - 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[seo](https://www.makeitbloom.com/blog/tag/seo/) - [Holidays](https://www.makeitbloom.com/blog/tag/holidays/) - [Shopping](https://www.makeitbloom.com/blog/tag/shopping/) - [E-Commerce](https://www.makeitbloom.com/blog/tag/e-commerce/) - [digital marketing](https://www.makeitbloom.com/blog/tag/digital-marketing/) - [digital strategy](https://www.makeitbloom.com/blog/tag/digital-strategy/) - [GPTW](https://www.makeitbloom.com/blog/tag/gptw/) - [great place to work](https://www.makeitbloom.com/blog/tag/great-place-to-work/) - [trends](https://www.makeitbloom.com/blog/tag/trends/) - [conversion rate optimization](https://www.makeitbloom.com/blog/tag/conversion-rate-optimization/) - [CRO](https://www.makeitbloom.com/blog/tag/cro/) - [landing pages](https://www.makeitbloom.com/blog/tag/landing-pages/) - [optimization](https://www.makeitbloom.com/blog/tag/optimization/) - [optimisation du taux de conversion](https://www.makeitbloom.com/fr/blog/tag/optimisation-du-taux-de-conversion/) - [stratégie marketing numérique](https://www.makeitbloom.com/fr/blog/tag/strategie-marketing-numerique/) - [optimisation](https://www.makeitbloom.com/fr/blog/tag/optimisation/) - [2019 SEO trends](https://www.makeitbloom.com/blog/tag/2019-seo-trends/) - [local SEO](https://www.makeitbloom.com/blog/tag/local-seo/) - [Amazon Search](https://www.makeitbloom.com/blog/tag/amazon-search/) - [amazon](https://www.makeitbloom.com/blog/tag/amazon/) - [2019 SEO trends](https://www.makeitbloom.com/blog/tag/2019-seo-trends/) - [amazon](https://www.makeitbloom.com/blog/tag/amazon/) - [Amazon Search](https://www.makeitbloom.com/blog/tag/amazon-search/) - [local SEO](https://www.makeitbloom.com/blog/tag/local-seo/) - [2018](https://www.makeitbloom.com/blog/tag/2018/) - [inside bloom](https://www.makeitbloom.com/blog/tag/inside-bloom/) - [digital marketing agency](https://www.makeitbloom.com/blog/tag/digital-marketing-agency/) - [montreal digital agency](https://www.makeitbloom.com/blog/tag/montreal-digital-agency/) - [toronto digital agency](https://www.makeitbloom.com/blog/tag/toronto-digital-agency/) - [toronto digital marketing](https://www.makeitbloom.com/blog/tag/toronto-digital-marketing/) - [Roadmap](https://www.makeitbloom.com/blog/tag/roadmap/) - [Strategy](https://www.makeitbloom.com/blog/tag/strategy/) - [marketing](https://www.makeitbloom.com/fr/blog/tag/marketing/) - [plan d'action stratégique](https://www.makeitbloom.com/fr/blog/tag/plan-daction-strategique/) - [plan d'action marketing](https://www.makeitbloom.com/fr/blog/tag/plan-daction-marketing/) - [seo memes](https://www.makeitbloom.com/blog/tag/seo-memes/) - [seo memes](https://www.makeitbloom.com/blog/tag/seo-memes/) - [sweetiq](https://www.makeitbloom.com/blog/tag/sweetiq/) - [B2B ads](https://www.makeitbloom.com/blog/tag/b2b-ads/) - [B2B advertising](https://www.makeitbloom.com/blog/tag/b2b-advertising/) - [pay per click advertising](https://www.makeitbloom.com/blog/tag/pay-per-click-advertising/) - [LinkedIn Ads](https://www.makeitbloom.com/blog/tag/linkedin-ads/) - [sponsored content](https://www.makeitbloom.com/blog/tag/sponsored-content/) - [bing summit](https://www.makeitbloom.com/blog/tag/bing-summit/) - [Bing Ads](https://www.makeitbloom.com/blog/tag/bing-ads/) - [bing summit](https://www.makeitbloom.com/blog/tag/bing-summit/) - [Paid Search](https://www.makeitbloom.com/blog/tag/paid-search/) - [search engine marketing](https://www.makeitbloom.com/blog/tag/search-engine-marketing/) - [sem](https://www.makeitbloom.com/blog/tag/sem/) - [amazon prime day](https://www.makeitbloom.com/blog/tag/amazon-prime-day/) - [AMS](https://www.makeitbloom.com/blog/tag/ams/) - [amazon prime day](https://www.makeitbloom.com/blog/tag/amazon-prime-day/) - [AMS](https://www.makeitbloom.com/blog/tag/ams/) - [ecommerce](https://www.makeitbloom.com/blog/tag/ecommerce/) - [pay per click advertising](https://www.makeitbloom.com/blog/tag/pay-per-click-advertising/) - [customer data platform](https://www.makeitbloom.com/blog/tag/customer-data-platform/) - [Eulerian](https://www.makeitbloom.com/blog/tag/eulerian/) - [milléniaux](https://www.makeitbloom.com/fr/blog/tag/milleniaux-fr/) - [rh](https://www.makeitbloom.com/fr/blog/tag/rh-fr/)