Yuzu sushi

Since they opened their first sushi-bar restaurant in 2002, Yuzu sushi continuously grew and expanded to new markets and locations. With now +160 restaurants and counters in Québec and New Brunswick, Yuzu sushi’s reputation is firmly established and recognized. To get a taste of Yuzu sushi, clients can go to one of their locations, order directly from their website or use popular delivery apps such as Uber Eats, Doordash and Skip The Dishes.

Challenges

There’s no doubt that the restaurant industry is incredibly competitive. Consumers are bombarded with options and brands need to grow brand awareness and generate interest to stay top of mind.

Also, because of the COVID-19 pandemic, the last few months have been extremely challenging for restaurants. They had to deal with temporary closure and rely almost exclusively on deliveries to stay afloat.

Solution

In spite of COVID-19 and the uncertainty created by it, the Yuzu sushi team kept pushing forward. They pursued their advertising strategy and kept investing in paid search and paid social to reach new users and past customers.

In the last year, consumer behaviours drastically changed. In-person dining wasn’t an option for most people, but they were still looking for ways to treat themselves during tough times. By investing in digital marketing tactics, Yuzu sushi was able to stay top of mind and create a strong relationship with their consumer base by adapting their messaging and overall strategy.

What we did:

Drive conversions by driving traffic directly to delivery apps’ such as Uber Eats, Skip The Dishes and Doordash.
Build brand awareness and stay top of mind with broad, interest-based, competitors and lookalike audiences on social media.
Adapt our campaigns and messaging to fit the new consumer behaviours brought on by the COVID-19 pandemic.

Test various creatives such as carousel and video on social media and focus our budget on top-performing ones.
Manage search campaigns to support our paid social initiatives.

The result: Yuzu sushi was able to keep online sales rolling in, even during difficult times.

In 2020, Yuzu sushi saw a 131% increase in new users YoY
They also got a 217% increase in online revenues YoY

Julie Lamothe

Marketing Director

Bloom’s expertise and the attention they paid to the customer strategy helped Yuzu sushi and its franchisees reach an important milestone in the last year. The performance achieved has brought outstanding support to the franchise network allowing the business and its locations to reinforce its position as a leader in sushi restaurants and counters.

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