Case Study
Strategic Creatives: A Game-Changer for Ticket Busters
About Ticket Busters
Ticket Busters takes the spotlight as Ontario’s premier traffic ticket firm, specializing in the defense of all Ontario drivers. Whether you’ve been pulled over or faced arrest while driving in Ontario, rest assured, they are here to support you. As a distinguished legal firm, they go above and beyond to ensure your ticket is dismissed or reduced to a lesser charge.
The Challenge
Ticket Busters joined forces with Bloom to get more people aware of them, lifting their brand visibility. They also aimed for a steady increase in monthly potential customers, putting a focus on getting good-quality leads rather than just a lot of them. By teaming up with Bloom, their plan was not just to handle these goals but to keep them going strong over time, making sure their online presence consistently grew.
The Solution
Bloom was tasked with developing a creative strategy and creating strong assets for Ticket Busters’ online campaign, here is what our team did:
- Developed visually appealing paid media creatives: Our team dedicated efforts to designing visually captivating content that would stand out in the crowded digital landscape.
- Drew inspiration from the performance of previous campaigns: We identified elements and strategies that had proven effective in capturing audience attention and driving results.
- Targeted improvement of conversion rates: The primary objective of the new creatives was to optimize conversion rates, strategically aligning the visual elements and messaging to encourage desired actions from the audience.
- Leveraged insights from past performance: By analyzing the data and insights gained from the performance of prior creatives, we made informed decisions to enhance the new designs, ensuring they were tailored for maximum impact.
- Focused on visual and functional appeal: Beyond aesthetics, our emphasis was on creating content that looked good and functioned strategically to influence and improve the client’s overall conversion metrics.
The Results?
Our recent campaign overhaul delivered outstanding results, showcasing the effectiveness of fresh, targeted creative assets. Key outcomes include:
- The newly launched ads achieved a 43% lower CPA compared to older ads.
- Older ads, running since November 1st, delivered slightly more leads but at a much higher CPA.
- Two new ads ranked in the top 5 creatives, achieving this with 50% less spend than the older ads.
- A 13% reduction in CPA.
- A 25% increase in conversions, despite already high conversion volumes.
Overall, the campaign experienced:
This case study highlights the power of compelling and targeted creative assets in driving exceptional campaign performance.
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