Meet Strøm

Strøm Nordic Spa offers relaxing facilities in nature, but just minutes from urban centers. Founded in 2009, Strøm now has 4 locations across the Quebec Province and the company continues to grow. The company’s website acts as a content hub and an online store where they sell bathing suits, accessories, beauty treatments, and access to their facilities.

Challenge

The stakes are high for spas and getaways experiences during the holiday shopping season. Spa gift cards or packages are found under a lot of Christmas trees, but the competition is extremely fierce. Strøm needed a strong online presence during Black Friday, Cyber Monday, and the whole month of December to drive potential customers to its website and convert them into valuable clients.

Solution: Multi-Channel Presence and Frequent Optimizations

We used a combination of marketing channels such as Google Search Ads, Google Display Ads, Social Ads on Facebook and Instagram, and Audio Ads to showcase Strøm’s enticing offers and to drive our target audience down the funnel.

Hourly budget increase and optimizations during the Holidays busiest days
Maximize impression share with frequent bid adjustments
Use prospecting Google Display Ads before and during Black Friday in order to increase remarketing audience size
Bring back engaged users and past website visitors with remarketing display ads

Advertise on YouTube and Spotify to amplify our marketing efforts on other platforms
Use creative Facebook ad formats such as slideshows, single image square, videos, instant experience
Test different audiences on Facebook such as lookalike audiences and broad audiences based on demographics
Reallocate marketing budget to the most performing platforms