Bloom x Adsmurai x LaCanadienne

To fill our desire to constantly find innovative ways to increase campaign performance, Bloom partnered with Adsmurai. Together, we streamlined product feed optimization and produced performance-driven dynamic ads on Facebook for La Canadienne, a women’s luxury fashion brand from Canada.

Challenges

Dynamic Product Ads are an efficient way to drive conversions for an e-commerce store as it gives the ability to retarget a user with products they previously showed interest in. But, to have a real impact, this highly-personalized ad format relies on a well-structured product feed, which is often overlooked as it’s extremely time-consuming.