Case Study
Increasing Organic Sessions and Creating Impressions That Last
Meet Genius ERP
With over 25 years of experience optimizing the processes of its customers, Genius ERP is known coast-to-coast for its in-depth manufacturing knowledge, industry-specific expertise, and excellent service. Working with small-to-midsize manufacturers, their implementation success rate is among the highest in the industry. With this level of achievement in their industry, it was time the ERP’s website reflected their leadership position.
Challenge
Genius ERP knew the importance of investing in SEO to reduce reliance on paid media channels. Lead generation in this industry is tricky and they knew that improving their online presence would improve this process. They wanted to optimize their website to improve organic growth and increase brand awareness.
Solution: Our Proven SEO Approach
Our SEO specialists were able to spot opportunities for website optimization and content creation with the end goal of creating a positive user experience. Several tried and true tactics were used to secure high search rankings including Link Portfolio Management and a detailed Blog Content Strategy. Genius ERP now has an authoritative online presence that reflects their real-world authority as well.
- Analyze the website to discover potential optimization opportunities through an in-depth SEO audit
- Propose on-page optimizations to improve user experience and increase ranking opportunities
- Manage their link portfolio to increase online authority
- Implement a blog content strategy and create blog briefs around relevant topics and high-value keywords
The result: An Organic Traffic Record
- 37% increase in organic sessions during the past 6 months, compared to the same 6 month period last year
- 61% increase in organic impressions during the past 6 months, compared to the same 6 month period last year
- 10% increase in organic goal completions during the past 6 months, compared to the same 6 month period last year
Jesse Linklater
Senior Marketing Leader
Bloom has been terrific to work with. They clarified our content strategy, produced SEO results within the first few months, and helped us set organic traffic records six times in the last year.
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