Introducing Endur Apparel

Endur is an e-commerce retailer from Victoria, B.C. focused on developing an innovative product that combines key features from athletic, dress and casual socks to create an all-day performance alternative. Established in 2016, Endur offers a seamless e-commerce experience for U.S. and Canadian customers. In 2019, the young company was featured on Canada’s Best Entrepreneurial Reality TV Show: Dragons’ Den.

Challenge

Any new e-commerce fashion retailer faces the same challenge: build a brand reputation in a highly competitive market. Endur knew digital marketing could help them gain market share and sell more socks all over the country. They came to us with two specific business objectives in mind: growing revenues, and brand awareness.

Increase brand awareness across Canada and convert new prospects
Find the right audiences and remarketing strategies to keep an acceptable cost per acquisition for a low price point item
Capitalize on other marketing initiatives like their appearance on Dragon’s Den

Solution

To reach new heights, Endur needed a full funnel strategy to take advantage of new users coming to their Website while keeping a profitable CPA. Here is what we did to make it happen:

Here’s what we did:

Develop a strong prospecting strategy on Facebook and Google Ads to find new potential clients
Use different creatives and messaging before, during and after their Dragon’s Den apparition to keep consumers interested

Reengage previous website visitors through an effective remarketing strategy
Monitor and optimize ads based on best performing copy and visual

The result: Endur saw an important increase in online revenue, even in retail’s low season.

With a strong full funnel strategy using prospecting and remarketing audiences, we were able to boost Endur’s campaign performance to help this company increase brand awareness and revenue.

Overall Revenue from Paid Media increased by 43% from previous period
The number of transactions increased by 69% from the previous period
Conversion rate increased by 93% from the previous period

Rob Fraser

CEO

“Bloom played an important role in developing a tailored marketing strategy for our brand. Their insights and expertise have helped put our brand on the map in a short period of time.”

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