Case Study
Generating Qualified Leads
While Decreasing the Cost Per Lead
Meet CST Spark
CST Spark is a business that has been in operation for around 5 years, offering a simple and flexible Registered Education Savings Plan (RESP) that can be opened online in a matter of few minutes. As an end-to-end online option for investing in an RESP, they focus on growing qualified leads through various online channels such as Google, Facebook, and Organic Search.
They differentiate themselves from other financial providers by focusing solely on the RESP space, rather than the broader financial industry. They pride themselves on providing excellent service and accountability, drawing on 60 years of expertise in the field.
The Challenge
CST Spark faced a major challenge of consistently generating qualified leads while keeping their cost per lead (CPL) low. This meant that they needed to find an efficient and cost-effective way to reach their target audience and convert them into leads.
The Solution
To overcome the challenges CST Spark was facing, we implemented a number of solutions.
What we did:
- Restructured their Google and Facebook accounts to optimize performance and increase efficiency.
- Provided extensive weekly and monthly reporting to give them a clear understanding of how their campaigns were performing and identify areas for improvement.
- Created strategy documentation and media plans to support the initiatives they were driving for, providing a clear roadmap for achieving their goals.
As a result, we have over delivered on our MQL goal for 11 months out of the year.
- We also were able to drop their Cost per Lead by 53%
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