Meet Canada Luggage Depot

Canada Luggage Depot is a Canadian retailer specializing in luggage, backpacks, and travel accessories. They offer a wide selection of products from popular brands such as Samsonite, American Tourister, Osprey, JanSport, Briggs & Riley, and more.

The company was officially founded in 2013 and has since grown to become one of Canada’s largest luggage retailers. Before 2013, Canada Luggage Depot operated under a different name and was a brick-and-mortar boutique in Montréal since the 1970s. So, with over 50 years of expertise in the field, Canada Luggage Depot understands the needs of Canadian travellers. The company prides itself on providing high-quality products, expert customer service, fast shipping and competitive pricing.

The Challenge

Known for its high marketing ROI, email marketing is a crucial part of any e-commerce business to nurture customers and build loyalty. Canada Luggage Depot understands the need for a solid email marketing plan. However, they experienced the challenges of running email marketing strategies that aligned with their audience and producing consistent content to keep their audience informed, engaged and incentivized to purchase.

The Solution

The email specialist at Bloom developed and implemented proven email marketing strategies that were optimized for maximizing return on investment.

What we did:

Provide conversion-driven automated flows based on specific triggers or actions customers take to deliver relevant and timely emails catering to each customer’s journey.
A/B test content to further understand and refine the Canada Luggage Depot’s brand messaging.

Outline an email cadence to keep the audience’s retention and keep Canada Luggage Depot top of mind.
Use UX best practices when designing emails, such as mobile-friendly design, personalization fields, clear and concise copy, and standout calls to action.