Case Study
Remarkable Revenue Growth Thanks to Affiliate Marketing
About the Client
This client is on a mission to redefine the shoe industry by approaching footwear from a fresh perspective, one that is attuned to the demands of urban living. They are a Canadian shoe retailer that caters to all-season needs, offering a range of footwear from spring to winter.
The Challenge
The client expressed a desire to enhance both their revenue and publisher program, seeking opportunities for growth in these areas. This aligns perfectly with the type of projects our team of affiliate experts thrives on–and the results speak for themselves!
The Solution
The affiliate marketing specialists at Bloom developed and implemented proven strategies that were optimized for maximizing return on investment. Here is what we did:
- Revamped commission structures and reassessed our roster of publishers, actively bringing new partners on board. Additionally, we heightened commissions for our top-performing partners and collaborated with them to explore innovative tactics.
- Shifted to lower funnel–in periods of reduced activity–to maintain a robust revenue stream while optimizing expenditure efficiency.
The results?
Within a year, we recruited multiple partners and achieved remarkable results:
- The revenue soared by an impressive 47%.
- Clicks witnessed a remarkable increase of 103%.
- Orders experienced a significant surge, with a notable uptick of 38%.
- A rise in net items by 42%.
Not only that, but the publisher commission experienced a significant boost of 42%. Talk about growth!
How can we make your business bloom?
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