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Key Responsibilities

As an Paid Media Analyst, you will manage day-to-day activities on behalf of various clients, including:

• Gain an understanding of client’s business and goals so targeted traffic is driven to their site
• Create and manage PPC marketing campaigns in Google AdWords, BingAds, Facebook Ads for multiple client accounts in various verticals
• Conduct keyword research and create lists of targeted search terms that are relevant to the client’s websites and business
• Write effective ad copy
• Provide bidding strategies based on the client’s business goals and targets
• Analyze PPC campaign results and adjust advertising tactics to improve/expand campaigns by using market research and campaign data to evaluate testing and performance
• Manage client’s search budgets and keep campaigns within these budgets
• Communicate with clients on a regular basis to discuss client’s expectations/goals, provide consulting, and deliver reports
• Continually research and test the latest cutting-edge Paid Search Marketing practices
• Ensures that all client deliverables are met and client expectations are exceeded

Key Requirements

• An in-depth knowledge of the technologies and processes involved in running PPC and SEM campaigns
• Minimum of one year experience running PPC campaigns
• Certified Google Adwords, Google Analytics and other relevant certifications
• Experience with managing campaigns in various verticals and industries (lead gen, ecom, branding, etc.)
• Extremely detail oriented with the ability to manage multiple data and analysis for a volume of campaigns
• Discrete with a high level of professionalism towards sensitive information
• Mandatory: Fluent in English and French, both written and spoken
• Accepting local applicants only

In your cover letter, please to tell us why you are obsessed with numbers and data as well as what you could bring to Bloom to make us even more awesome!