Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.
It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of…
Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see...
After experiencing a few hickups with our AdWords access this morning, when I was able to log back in, I…
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