Tag Archive: search engine advertising

Paid Media / May 29, 2018

Make Your TV Ads Actionable with Paid Search

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Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.

old television set

Paid Media / August 02, 2016

Make the most of expanded text ads

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Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.