Tag Archive: quality score

Paid Media / July 03, 2014

Understanding AdWords Quality Score

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In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.

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Paid Media / December 15, 2008

How Exact Match Keywords Can Kill Your Quality Score

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Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.

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