You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Let’s check in. How are Expanded Text Ads performing for some of our client campaigns? We asked our PPC Specialists to report on what they’re seeing after the first few weeks of optimizing AdWords’ new format in various geographies and verticals.
You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but…
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of…
The Superbowl is over and now it’s time to score a few touchdowns of your own. This week we’ve compiled a bunch of great reads, chalk-full of updates and strategies that will help you put your game plan into action. It’s game time!
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
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