While it’s true that a lot of copywriters do content marketing, not all content marketing is copywriting. Confused? We’re here to explain the broader discipline of content marketing, and why copywriting is just one part of the bigger, more complex content marketing mix.
SEO is changing. Today there are hundreds of ranking factors that decide which pages will rise to the top. Many of these factors help engines prioritize content that humans actually like. With this in mind, here are our SEO copywriting best practices for 2018.
Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…
We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.
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