Bing Summit Recap: Digital Trends and New Features
Bloom was one of the few Canadian agencies invited to the Bing Summit at Microsoft’s headquarters in Seattle last month.…
Tag Archive: Bing Ads
Bing Go For Gold Experience
We couldn't send the whole team; but here, one Bloomer recounts his experience at the Bing Ads Go For Gold sweepstakes give away trip to Park City, Utah. The weekend's theme? If you want it, go get it.
Make Your TV Ads Actionable with Paid Search
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
Yes you can do your own local SEO — here’s how
Whether you run a mom-and-pop shop or a neighbourhood pizza franchise, local SEO is now critical to bringing mobile searchers to your brick and mortar business. Here’s how to roll up your sleeves and do it yourself.
3 Huge PPC Trends for 2018 (and How to Adapt)
Get ready for some seismic shifts. Three trends — audience targeting, machine learning and voice search — are changing the way we manage paid search campaigns. Here’s how to adapt.
Bloom recognised with Select Status in new expanded Bing Partner Program
As part of the expansion of the Bing Partner Program, Microsoft has named Bloom as one of a select group of top-performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
Digital marketing by the numbers: Summarizing Merkle’s latest report
Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.
