Digital Agency Bloom certified by the Customer Data Platform Eulerian
The digital agency Bloom and the customer data platform Eulerian officially launched their strategic partnership. Antoine Paulet, Meena Mahas and…
Tag Archive: attribution
Let’s geek out on attribution
Adwords has introduced a new feature that enables you to adjust your campaigns based on your attribution model of choice. It’s crucial to understand how it affects your overall marketing mix.
Make the most of AdWords’ cross-device attribution reports: here’s how
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
