In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
This week’s blog wrapup is full of technical goodies to help advertisers squeeze more performance from their campaigns. Some of…
The Superbowl is over and now it’s time to score a few touchdowns of your own. This week we’ve compiled a bunch of great reads, chalk-full of updates and strategies that will help you put your game plan into action. It’s game time!
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
Twitter holds real value as a business development tool - the trick is in knowing how to use it. Here's one personal experience I just had last week that illustrates that.
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords - the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
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